On average, TiVo
households watched more than four times the controversial touchdown by
Pittsburgh Steelers Quarterback Ben Roethlisberger and the "Gadget Play"
touchdown that clinched the Steelers victory..

Once the level of privacy is determined, teens can then create and
design their blogs' style, color, layout and other features such as
the ability to post polls, news, and other personal content on
hobbies, family vacations and favorite bands, etc .

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And TiVo viewers were able to tickle their funny bones again
and again without missing a single second of the action on the field.

About the RED(TM) Service

The RED service offers teens a customized version of the AOL(R)
service.

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, Dozens of multi-million
dollar commercials got their chance to impress the largest television audience
of the year during the Super Bowl, but Ameriquest may have gotten the most
bang for its advertising buck as it managed to land both of its spots at the
very top of the list of favorite ads, according to an annual analysis of TiVo
(Nasdaq: TIVO ) households. Ameriquest Friendly Skies
2.
Founded in 1997, TiVo pioneered a brand new category of products with the
development of the first commercially available digital video recorder (DVR).

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Michelob Touch Football
6.

-- Approximately three out of five (58% ) teens who read blogs do
so because they are typically more entertaining and humorous
than traditional web sites.

-- Teens say, if they wrote a blog, they would most likely write
about their favorite hobby or interest (44%) or their favorite
band or celebrity (39%).

If you are unsure where to list your site visit Quotations for further guidance.

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Ameriquest Spots Land Top Two Slots on TiVo Top 10;
Replay Activity Spikes Around Controversial Touchdown, 'Gadget Play'

ALVISO, Calif. The company is based in Alviso, Calif.

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This year may have provided an exception.

1.

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Every year TiVo has analyzed how viewers utilize the replay and rewind
features , it has been the commercials that viewers most often watched again
rather than the action on the field.

Semi-private - only those who have been invited are able to
view.

(1 )AOL/DMS Survey Methodology

A random sample of internet users was screened for children ages
12 -17 in their household who were available to participate in the
survey.

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TiVo Super Bowl Data Shows Action on the Field Rivaled Interest in Commercials Between the Snaps for First Time in Years

"
TiVo bases the annual review of viewer reaction to the commercials, action
on the field and the halftime entertainment on a more than 10,000 household
sample of anonymous information. TiVo households hit the replay
button alone about 30 times on average during the game.
While the Ameriquest ads used humorous scenes in a hospital and an
airplane to assure viewers the mortgage lender would not "judge too quickly,"
TiVo viewers were quick to replay both ads many times over. Budweiser Streaking Sheep
4. Eighty four
percent of teens said they would not be willing to share their blog
with just anyone on the open web.

-- More than half (51%) of teens who blog, read or update them
once a week or more often.

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"Our annual analysis of Super Bowl commercials shows once again that if
you want to get the audiences attention during the game, you've got to get
them laughing," said Katie Ho, Vice President of Consumer Marketing at TiVo,
which has more than 4 million subscribers nationwide. Bud Light Revolving Wall

About TiVo Inc. However, parents are notified of the individuals that
younger teens (13-15) want to read their blogs, which must be
approved first. Specific findings from the AOL/DMS
"Teens + Communications Survey" include:

-- Of the teens of who have read or created a blog, the types of
blogs they read are about people they know (72%), their
favorite TV shows or movies (42%), and their favorite
musicians (40%). 250 respondents completed the
survey.

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"With the unique customization features threaded throughout RED
blogs, we are confident that our more than 5 million teen members will
find this the best place online to express their creativity, showcase
ideas and share their thoughts with others ," said Malcolm Bird, Senior
Vice President and General Manager AOL(R) Teens + Kids.

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humorist transposed

And Budweiser, a
perennial Super Bowl advertiser, landed four spots among the top 10 ads in
TiVo households , with its streaking sheep among football playing Clydesdales
landing in the third spot. With a continued investment in its patented
technologies, TiVo is revolutionizing the way consumers watch and access home
entertainment." The TiVo(R) service is also at the
forefront of providing innovative marketing solutions for the television
industry, including a unique platform for advertisers and audience measurement
research. But they also understand the need for privacy.

Teens and Communications

Beyond the new blogging phenomenon, teens continue to increase
their use of e-mailing and sending instant messages to keep in touch
with friends and gossip in school.
America Online, Inc.

humourous amusing

or its subsidiaries worldwide.

-- Teens find it easier to ask a boy/girlfriend out through
instant messaging (36%) versus on the phone (25%).

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"Literally all of the
ads in replayed most often in TiVo households utilized humor to deliver their
brand message.
A controversial touchdown call in the second quarter spurred almost as much
replay and rewind activity as the most popular commercials. Bud Light Hidden Bud Lights
7. TiVo's DVR functionality and ease of use, with
such features as Season Pass(TM) recordings and WishList(R) searches, has
elevated its popularity among consumers and has created a whole new way for
viewers to watch television.

NOTE: TiVo and the TiVo Logo are trademarks or registered trademarks of
TiVo Inc. Teens can personalize their desktop and choose content to
highlight based on their specific interests, such as exclusive content
and features from leading brands, original programming and expanded
community tools.

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5. With innovative features
such as, TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of
consumers experiencing "TiVo, TV your way. All other
company or product names mentioned may be trademarks or registered trademarks
of the respective companies with which they are associated .

-- Seventy-one percent of teens say they prefer to keep in touch
with long distance friends via instant message or e-mail.

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In response to these findings AOL's
RED service offers a refreshing way to create a blog in a 'velvet
rope' environment and gives teens and parents the option to choose
between different levels of privacy, ranging from private,
semi-private and public. Based in Dulles , Virginia, America Online is the world's leader
in interactive services, Web brands, Internet technologies and
e-commerce services. Interviews were conducted via DMS' Opinion Place during
February 2005 .

Sites that offer general quotations should find a more appropriate category.

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In fact , TiVo households found themselves reaching for the remote many
times throughout the game, the analysis shows. Rapidly becoming the focal point of the digital living room,
TiVo's DVR is at the center of experiencing new forms of content on the TV,
such as broadband delivered video, music and photos .

America Online's Red Service for Teens Introduces New Blog Product

-- More than one third (35%) of teens instant message or send
e-mails to their grandparents, and 38% instant message with
their parents. Parents were instructed to allow their children to answer the
survey questions while they supervised.

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No personal information is gathered or
collected in this review of data. TiVo households hit replay,
pause or rewind buttons on their remote an average of about 100 times during
the Super Bowl broadcast, the analysis shows. Sierra Mist Kathy Griffin
8.

- - When keeping up with gossip at school, 42% use instant message
or email and 26% use the phone.

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Sold through leading consumer electronic retailers, TiVo has developed a brand
which resonates boldly with consumers as providing a superior television
experience. Through agreements with leading satellite and cable providers,
TiVo also integrates its full set of DVR service features into the set-top
boxes of mass distributors.

Business Editors/Entertainment Editors/Technology Editors

DULLES, Va.----America Online,
Inc.:

Blogging Phenomena Reaches New Audience With More Than 30% of Teens
Using Blogs

Teens Can Create Tailor -Made Blogs in a Secure and Interactive
Environment

Movie stars have them, rock bands inspire them, political junkies
are addicted to them -- and now with 31% of teens saying they have
read or created a blog(1)-- AOL's RED(TM) Service for teens launches
RED (TM) blogs, a fully customizable online blogging journal just for
teens.

Public - anyone on the web is able to view.

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epigrams attacking

. Guys can create
their own edgy skater style look and add photos and up-dates on their
favorite band, while girls might choose a shabby-chic background with
funky colors and post surveys about cute actors they like.

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The list of top 10 most replayed ads in TiVo households included . RED editors
will also feature the top five most frequently visited blogs each week
to highlight unique, innovative, funny and cool-looking blogs.

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Ameriquest That Killed Him
3.
According to the new AOL(R) RED(TM)/Digital Marketing Services
survey, when teens are asked to choose whether they prefer to share
their innermost feelings with their parents or a blog, they are split
with roughly half (51%) selecting their parents and 49% choosing a
blog . To protect younger
teens, their blogs are always locked from general public
viewing .

This category is only for sites that offer a selection of humorous and funny quotations.

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Bud Light Bear Attack
9.

-- Private - allows teens to utilize the blog as a personal diary
- under lock and key.