The various executions of the campaign are designed to engage consumers by
showcasing the incredible entertainment innovation that PSP represents, while
also focusing on the human aspect of personal entertainment. These ads will run on a mixture of primetime, late night,
syndication and cable television from March 21 through April 17.
Known for breaking traditional marketing paradigms, Sony Computer
Entertainment America is bringing to life two innovative programs that have
never been done before -- PSP Radio, and the first-ever PSP accessories show. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2 computer entertainment system and the PSP handheld entertainment
system for the North American market. For one reason that's more bizarre than the other.

For unusual visual humor, primarily original in content.

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The television campaign spots are tied together by music, a key tenet of
PSP, as both spots feature "Take Me Out" by Franz Ferdinand, the award-winning
band, courtesy of SONY BMG MUSIC ENTERTAINMENT, creating a unifying theme and
PSP launch anthem. PlayStation Magazine, PLAY , PlayStation
Magazine, and Sync.
Consumers will have to look no further than buses, subway terminals,
sidewalks and billboards to find PSP in larger than life form in the outdoor
portion of the campaign.
Demonstrating PSP as lifestyle accessory, the PSP Accessories Show, dubbed
Pret a PSP, took place on March 14.

About PSP(TM) (PlayStation(R) Portable)
PSP(TM) (PlayStation (R) Portable) is a new handheld entertainment system
that allows users to enjoy 3D games, high-quality full-motion video, and high-
fidelity stereo audio.3 inch wide screen, high-resolution TFT
display . PSP also adopts a newly developed compact but high-capacity (1.8GB)
optical disc, Universal Media Disc (UMD(TM)), as its storage medium. Based in Foster City, Calif. serves as headquarters for all North
American operations and is a wholly-owned subsidiary of Sony Computer
Entertainment Inc.

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With Carson Daly as host, the unprecedented PSP Radio program will bring
dedicated PSP-themed radio shows to listeners in key urban markets during
evening drive times including New York, Los Angeles, Seattle , Philadelphia and
San Francisco.
Sony Computer Entertainment America Inc. The PlayStation 2
computer entertainment system revolutionized the home entertainment market,
offering the most compelling interactive content and the capability to be used
as a network terminal in the coming broadband era. (Robert Treveiler) plays entertainment lawyer Roy Kline, who is
returning to the childhood home he resents at the request of his dying mother,
and (Gil Johnson) as Kenny McGriff, who is drunkenly celebrating his good
fortune after hitting the lottery.

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" This previously aired, Lifetime movie stars (Teri Hatcher) as a
modern woman caught up in a romance going nowhere and (Zach Galligan) as her
perpetual bachelor boyfriend, in an amusing romantic comedy.

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All other trademarks are property of their respective
owners.

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A custom
designed billboard-sized PSP with giant LCD screen will be located on one of
the busiest corners in New York City, on Lafayette and Houston, where people
will only have to look up to be mesmerized with images from the innovative ad
spots -- the perfect accompaniment to the New York skyline. Ronson, (wb) waraire boswell, Jenni Kayne, Autore
Pearls, Kidada for Disney , and IceLink Watch. Memory Stick Duo, Memory Stick PRO Duo, ATRAC3plus and MagicGate are
trademarks of Sony Corporation.

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As fate would have it there are a series of
coinciding events that brings these perfect strangers together during one of
the most trying periods of their lives.

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The groundbreaking
campaign demonstrates PSP as the first truly integrated portable entertainment
product designed to provide a comprehensive entertainment experience -- games,
movies, music, photos and wireless connectivity -- in one stylish device. "POV" opens in the factory with the "birth" of a PSP. Outdoor ads will run in major markets including New
York, Los Angeles, Chicago, Philadelphia, Boston and San Francisco. With graphics rendering capability comparable to that
of PlayStation(R)2, PSP features a 4.

After the
dust has settled some stay, others move on to new lives, and still others show
no hope of changing in this entertaining tale.

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The Hollywood Palms
is an apartment building with an esoteric blend of Californians, each with a
unique series of roommate, financial, and romantic dramas.

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The
multi-million dollar integrated marketing effort includes television, print,
outdoor and online elements, and non-traditional, original programs including
PSP Radio and the first-ever PSP Accessories Show. The event was a huge success drawing
fashion elite and showcasing an unprecedented collection of PSP accessories by
acclaimed designers Marc Jacobs, Diane von Furstenberg, Henry Duarte , Coach,
LRG, Jennifer Lopez, Baby Phat by Kimora Lee Simmons featuring Simmons Jewelry
Company , Heatherette, C.playstation.

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"POV" was directed by Dave Meyers, who has overseen
music videos for such artists as Britney Spears, No Doubt, Janet Jackson, Jay-
Z and many more."
"A Touch of Fate" features (Teri Hatcher) playing Megan Margulis, a woman
who has come to a crossroads in her life.

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He
becomes "Needles Kane" from the popular Twisted Metal(TM) franchise, a movie
cowboy , a hockey player, an NBA star, a musician, all representative of the
new ways consumers will be able to experience the immersive portable
entertainment with PSP.

Vintage Home Entertainment also released for the first time on DVD, "All
Tied Up. During one, "this
could only happen in California night," everyone in the complex's lives are
changed forever.

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NEW YORK, Following on the heels of the most talked
about network television show of the season, "Desperate Housewives, " Vintage
Home Entertainment proudly announces the DVD release featuring Teri Hatcher in
"A Touch of Fate.

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announced today an innovative marketing campaign to launch the
PSP(TM) (PlayStation(R) Portable ) handheld entertainment system, which makes
its highly anticipated North American debut on March 24. The print ads will appear in the
April/May issues of publications like Electronic Gaming Monthly , Game
Informer, GamePro, Official U. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
the PlayStation(R)2 computer entertainment system and the PSP(TM)
(PlayStation(R) Portable) handheld entertainment system.

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Sony Computer Entertainment America Launches Innovative Marketing Campaign to Support the Year's Most Anticipated Product PSP(TM ) (PlayStation(R) Portable)

In an
explosion into light, the commercial's protagonist is PSP and the spot opens
with a shot from the unit's vantage point, as it is unwrapped for the first
time and looks into the faces of excited consumers who have waited for this
moment.
The second commercial spot, "Blender," blends live action with characters
with movies, music and games to merge all entertainment mediums -- a visual
metaphor for the broad potential of PSP. Listeners in these markets will experience five days of
original PSP programming starting on March 28.

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The ad opens with a hip young
consumer walking down the street with a PSP in-hand, when suddenly he begins
to morph into characters from his favorite games, movies and music. The online execution is designed to showcase game
content, as well as the XMB(TM) (XrossMediaBar), the unique user interface
that allows consumers to easily navigate media content on PSP as represented
by symbols -- a music note for music, game controller for games, film icon for
movies, and camera for photos.0, IR port and Wi-Fi wireless LAN, PSP is the new entertainment
platform from PlayStation.
Visit us on the Web at http://www.

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The print, online and outdoor components of the campaign are designed to
feature game titles from the PSP launch line-up, while demonstrating stunning
visuals unique to the PSP experience .

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"
To demonstrate the new entertainment freedoms that consumers will
experience with PSP, the company partnered with agency of record
TBWA\Chiat\Day Los Angeles to create two television spots , "POV" and
"Blender," scheduled to air on network, syndication and cable TV starting on
March 21. The focus then shifts to the consumer and the portability is seen
through the eyes of the player as they engage in their daily activities such
as grocery shopping, getting a hair-cut, all while experiencing portable
entertainment on PSP.

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She quits her New York real estate
job and returns to a small town in North Carolina where she attempts to try
and rekindle a romance with her long -distance fiance Craig played by (Daniel
Green).

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Multi-Million-Dollar Campaign Entices Consumers to Engage in the PSP
Experience

FOSTER CITY, Calif.

About Sony Computer Entertainment America Inc.us.

Vintage Home Entertainment is proud to announce the July 7, 2005 DVD
release of, "Hollywood Palms" a comedy starring Judge Reinhold , Dean Cameron,
Patrick Labyorteaux, Matt Winston, and Elizabeth Mitchell.

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, Sony Computer Entertainment
America Inc."
"PSP is the first product to deliver on the portable entertainment promise
that today's consumers seek, a true blending of technology, fashion and fun,"
said Andrew House, executive vice president, Sony Computer Entertainment
America. "Through the PSP marketing campaign, we are taking portable
entertainment to the mainstream, expanding audiences with sophisticated games
and a wealth of other options for the mobile lifestyle. Sony
Computer Entertainment America Inc.

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The overall tone
of the campaign is hip and urban, inviting consumers to break free from the
constraints of the "handheld gaming ghetto.com
PlayStation and the PlayStation logo and UMD are registered trademarks of
Sony Computer Entertainment Inc. In their journey of discovery, their
pasts and futures are forged together through forgiveness and understanding
but mostly through love.

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With a
wide range of accessories and connectivity options, including Memory Stick
Duo, USB 2." This made for TV movie will be part of Lifetime Channel's
"Desperate Housewives" Weekend Special (September 17 + 18) and will represent
Golden Globe winner Teri Hatcher's first network appearance since the
overwhelming success of "Desperate Housewives.

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PSP is a new portable
entertainment system that allows users to enjoy 3D games, with high-quality
full-motion video, and high-fidelity stereo audio .
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. "PSP" is a trademark of Sony Computer
Entertainment Inc.