BMC's first task was to develop strategies for XBoard's unveiling
at the Miami International Boat Show February 18 - 21.

hobbyist kiters

.jakkstvgames . The Company's division,
Play Along, Inc. Therefore, actual outcomes and results may differ materially
from what is expressed or forecasted in such statements due to
numerous factors, including, but not limited to, those described
above, changes in demand for JAKKS' products, product mix, the timing
of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses.
BMC has been selected to develop creative direction and implement
marketing strategies for XBoard, the revolutionary jet-powered
surfboard that redefines Xtreme water sports with the introduction of
jet surfing.

discussions egroup

The JAKKS Pacific(R) 2005 portfolio has Something For
Everyone -- from parents and adults with Plug It In And Play TV
Games(TM) toys; to pool toys and performance kites; to boys and teens
with action figures and Fly Wheels(TM); to tween and teen girls with
sewing kits and velvet art activities; and even the latest in feature
plush for the littlest ones in any home.

Play Along:

-- Care Bears(R) -- The award-winning Care Bears from American
Greetings feature new additions to the Care Bears family of
plush and interactive plush, including the Magical Circle of
Fun(TM) Care Bears, the Care Bears Celebration collection and
Care Bear Cubs(TM), all designed to encourage laughter and
interactive play.----CyberAds Inc .cyadxboard.

dual loosely

The agreement
between the companies covers all aspects of marketing including brand
design , sales collateral, trade show management, advertising, and web
site design.

Places to talk with others about kites.

fliers loosely

jakkstvgames.playalongtoys. Photos and more
information are available at the Company 's web site
www.

hobbyist kitelife

-- Nickelodeon: Is it liquid? Solid? Gas? NO. These statements are not guarantees of future performance
and involve risks, uncertainties and assumptions that are difficult to
predict .

kitestop stunt

-- Sky Dancers(R) -- Imagine being able to fly like a fairy!
Young girls today will finally be able to delight in the
fantasy of graceful flight this spring when JAKKS Pacific's
Play Along (R) division reintroduces Sky Dancers(R), the hugely
successful line of dolls from the '90s. Certain important factors could cause results to differ
materially from those anticipated by the forward -looking statements,
including the impact of changed economic or business conditions, the
impact of competition, the success of existing and new product
releases, the management of our growth, other risk factors inherent in
the telecommunications industry, and other factors discussed from time
to time in reports filed by the company with the Securities and
Exchange Commission.

loosely egroup

Oozing into stores nationwide this year, Splat(TM) is
JAKKS' squishiest, slimiest compound yet!

About JAKKS Pacific , Inc. We believe that XBoard will change water sports as
the snowboard has changed skiing.

rec stunt

dual traction

Highlights for the
2005 line include Star Wars Episode III TV Games (TM), Mortal
Kombat TV Games(TM), and Jeopardy TV Games(TM). it's Splish
Splat(TM)! JAKKS' Flying Colors division launches its latest
compound creation named after the hit Nickelodeon game show
Splat.
The Company also participates in a joint venture with THQ Inc.

traction parakarting

(Nasdaq:JAKK) announces highlights of the
Company's top brands and product line-ups to be featured at the
American International Toy Fair held in New York City, February
20th-23rd. However, no assurances can be given that CyberAds will be
successful in these efforts.

devils gwtw

Business Editors/Toy Industry Writers
American International Toy Fair 2005

MALIBU, Calif.. is a multi-brand company that designs and
markets a broad range of toys and consumer products.com

Cautionary Statement for the Purpose of the Safe Harbor Provisions
of the Private Securities Litigation Reform Act of 1995:
Forward-looking statements in this news release are made under the
safe harbor provisions of the Private Securities Litigation Reform Act
of 1995 .
CyberAds has and continues to institute changes to its strategies,
operations and processes to address these risk factors and to mitigate
their impact on CyberAds results of operations and financial
condition.

gwtw hobbyist

----

Top Brands Include TV Games(TM), Fly Wheels(TM), Care Bears(R) ,
Cabbage Patch Kids(R), Vivid Velvet(R), If You Say Sew(TM) and
Nickelodeon(TM)

JAKKS Pacific , Inc. The products are sold under various brand names
including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road
Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R),
Funnoodle (R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM). The company's products can be
found at mass merchant, specialty and gift retailers on a worldwide
basis."
XBoard allows riders of all skill levels to experience the
exhilaration of surfing anywhere, anytime.

devils kiters

JAKKS also presents new introductions of the Company's
award-winning TV Games line based on top entertainment
properties and the hottest names in gaming.

-- Cabbage Patch Kids(R) -- Our award -winning Cabbage Patch Kids
line-up is growing this year with new friends -- Cornsilk
'Kids(TM ), Cabbage Patch Kids Babies(TM) and Style N' Care
Ponies(TM) -- and high-stylin' clothes and accessories from
the Cabbage Patch Fashions(TM) line. For further information, visit
www.
(OTCBB: CYAD ) announced that it has hired BMC-Marketing
Communications, a northwest based marketing firm, to develop , manage,
and build XBoard's brand and product awareness in North America.

buggy fliers

For more
information on JAKKS' TV Games line-up, visit
www. that
has exclusive worldwide rights to publish and market World Wrestling
Entertainment(R) video games.

kiters buggy

com.com.

To schedule a media appointment at the New York International Toy
Fair, please contact Anne-Marie Feliciano at 818-357-3696 or
anne -marief@jakks. This product will rejuvenate the
personal watercraft industry, and the first phase of our program will
be to introduce XBoard to the industry as CyberAds establishes a
national distributor and dealer network.

kiting traction

Boys Action:

-- Fly Wheels(TM): The hottest thing in high performance is
hitting the toy aisle in a monster way with Fly Wheels(TM)
from Road Champs (R), a division of JAKKS Pacific, Inc.com

This press release contains forward-looking statements (within the
meaning of the Private Securities Litigation Reform Act of 1995) that
are based on current expectations, estimates and projections about
JAKKS Pacific's business based partly on assumptions made by its
management.

loosely dual

The product
categories include: Action Figures, Art Activity Kits, Stationery ,
Writing Instruments, Performance Kites, Water Toys, Sports Activity
Toys, Vehicles, Infant/Pre -School, Plush, Construction Toys,
Electronics and Dolls. The XBoard design team has
created a revolutionary watercraft that combines innovative hull
design and a powerful EPA conforming engine .

fliers controllable

JAKKS Pacific's 2005 Offerings Include Something for Everyone

Fly
Wheels redefines the toy vehicle world with replica wheels
that look AND perform just like the wheels on real vehicles --
just on a smaller scale.

traction kiters

JAKKS Pacific(R) will be showcasing an exciting mix of diverse
products for 2005, including:

TV Games(TM):

New TV Games technology to be unveiled at New York Toy Fair.

Business Editors/Technology Editors

TORRANCE, Calif. With the North American distribution rights
on XBoard, we needed a firm that was adept in launching a marketing
program across multiple countries while creating brand affinity to the
extreme sports enthusiasts of the X and Y generations.

yahoogroups kites

-- Vivid Velvet(R): A beautiful array of new Vivid Velvet art
activity kits are based on the hottest trends in children's
fashions, accessories and licenses, including Hello Kitty(R),
Care Bears(R), My Little Pony(R), Dora the Explorer(R) and
more, and feature advancements on velvet art technology and
updates on old favorites.:

JAKKS Pacific, Inc. For more information about the Play Along product line, visit
www. Tatum
continued to state, "BMC and their stable of talent have done an
outstanding job of grasping this opportunity and have been working in
tandem with our sales team to bring XBoard to life."
Patrick Stimpson, President of BMC commented "We're thrilled to be
involved with the launch of such a truly innovative and category
changing product .

controllable kiters

The forward-looking statements contained herein speak only as of the
date on which they are made , and JAKKS undertakes no obligation to
update any of them to reflect events or circumstances after the date
of this release.
Management anticipates accelerated product sales into 2006 as XBoard
becomes an industry name." Mr.

buggying dual

Pull the ripcord and these wheels can
jump a car!

-- WWE (R) Action Figures: WWE Talkin' Pounders(TM) are 13-inch
interactive pose-able plush based on the top WWE Superstars,
including Rey Mysterio(TM), Hurricane(TM), John Cena(TM) and
Randy Orton(TM ), and feature the actual voices of the WWE
Superstars.

Activities:

-- If You Say Sew (TM): The Flying Colors(R) division introduces a
do-it-yourself, all-inclusive knitting activity kit to help
young fashionistas create simple, wearable and beautiful
knitted fashions such as hats , belts, scarves, mittens and
more. manufactures, markets and distributes some of the
most recognizable and popular children's toy lines in the world,
including Care Bears(TM), Cabbage Patch Kids(R), Teletubbies (TM), Sky
Dancers(R) and Lord of the Rings(TM).net

Walt Tatum, CEO of CyberAds stated , "BMC was selected as our
partner based on the creative talent and experience they have in
bringing brands to life.

devils kiters

kitelife fliers

CyberAds Hires Marketing Firm To Support Launch of XBoard; Product Sales Anticipated to Accelerate into 2006

loosely kiters

---

- - kjjkjk

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