Manager of Web Research +
Analytics

-- JupiterResearch - Eric T., vice chairman and
re-elected J.
Gamba is president and CEO of Jordan Associates, a full-service
advertising and communications agency headquartered in Oklahoma City,
serving clients throughout the country. Since its founding in 1902,
the not-for-profit, fully tax paying AAA has been a leader and
advocate for the safety and security of all travelers.

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- Bryan and Jeffrey Eisenberg , Co-Founders

-- Intuit - Avinash Kavshik, Sr. Baker of Portland, Ore.

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Business Editors/Technology Writers
Emetrics Summit 2005

SANTA BARBARA, Calif.

About Jim Sterne , President of Target Marketing

Jim Sterne, producer of the annual Emetrics Summit, presented the
world's first "Marketing on the Internet" seminar series in 1994. Air Force and the Ohio National
Guard and resides with his family in Columbus.

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In fact, it opened my
eyes to another world full of testing methods and optimization
techniques I was not familiar with." Vendors will offer their own views on key areas of
differentiation, perspectives on industry directions and best
practices . She has served on the AAA
Oklahoma board since 1996.
Re-elected to three-year terms on the board of directors were:
Hire, Terry W. DeWalle of
Wilmington, Del.
AAA provides more than 48 million members with travel, insurance,
financial and automotive-related services.

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"
"The Emetrics Summit has been established as THE
thought-leadership forum for web analytics professionals," said
Christos Pattichis, Web Analytics Manager at Dell.com

, and
Charles H.

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emetrics.S. Wood, Jr.

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com

NOTE TO EDITORS: Photo available upon request.

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Ohio Corporate Attorney Elected AAA Federation Chairman

Hire, an Ohio
corporate attorney and trustee of The Ohio Automobile Club, has been
elected chairman of the AAA board of directors at the 102nd AAA Annual
Meeting being held in Detroit this week. Crawford Reid of Brantford, Ontario, Canada, secretary.

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Walter
Thompson. Sterne
has written five books on Internet advertising, marketing and customer
service including his most recent, "Web Metrics; Proven Methods for
Measuring Web Site Success" (2002, John Wiley + Sons). was
elected to a two-year term.

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The Emetrics Summit, the
premiere web analytics industry event, is an executive forum where
thought-leaders, industry analysts, practitioners, consultants,
vendors and members of the media identify and discuss the latest
issues, insights and trends in web analytics.

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Attendees will have the opportunity to ask vendors burning questions
in a 90 minute Q+A session titled, "The Vendor Variety Hour and Then
Some.org
Jim Sterne, Target Marketing, jsterne@targeting., Jeanette L.

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"We've gone from the joy of finding like-minded
professionals in 2002, to focusing on technology , to studying the
return on investment in 2004. Web analytics
vendors will be on hand to explain their approaches, demonstrate their
products, and join in the conversation shaping this industry .
Today, Sterne is an internationally known speaker on electronic
marketing and customer interaction .
Hire, who served as vice chairman of the AAA board the past two
years, has been a trustee of The Ohio Automobile Club since 1985 and
is a past chair of the club's board of directors.

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----Target
Marketing, offering strategic Internet marketing consulting to Fortune
500 companies, today announced dates and key speakers for the upcoming
Emetrics Summit 2005 (www. Budd of Boston, Mass.

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Hire also was a pilot in the U.
Reid, who is a past chair of the Canadian Automobile Association,
joined the board of directors of CAA South Central Ontario in 1985 and
became chair of that board in 1995 .

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org)."
"While we'll devote a fair amount of time to the nuts and bolts,
what draws a crowd these days are best practices.

To register as an attendee or learn more about becoming a sponsor,
visit www., Allen J. Podowski of Dearborn, Mich.

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CBS Dell and Intuit Among Speakers for Emetrics Summit 2005; Fourth Annual Event to Focus on Web Analytics Becoming a Mainstream Business Requirement

How do you organize
a web analytics team? How do you disseminate the wisdom garnered from
monitoring web activities? This is where the business stakeholders get
involved," added Sterne.
Industry -leading analysts and practitioners will spearhead the
event, including web analytics professionals from industries such as
hospitality, media, and technology including:

-- Applied Insights - Neil Mason, Co-Founder

-- CBS.com - Shari Cleary, Research Manager

-- Dell - Sam Decker , Senior Manager, Marketing + eBusiness,
Enterprise Transactional Group

-- The Drilling Down Project - Jim Future Now, Inc. A strategy consultant to Fortune
500 companies and Internet entrepreneurs , Sterne focuses his twenty
years in sales and marketing on measuring the value of a web site as a
medium for creating and strengthening customer relationships.

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2005 marks the fourth annual Emetrics Summit event and will again
be held in two locations:

Emetrics Summit, Four Seasons Santa Barbara, California: June
1-3, 2005

Emetrics Summit, The Radisson SAS Portman Hotel, London: June
8-10, 2005

"The theme of the Emetrics Summit has changed as the industry has
evolved and matured over the years," said Jim Sterne, President of
Target Marketing ."
The format of the three day Emetrics Summit includes focused
presentations and audience initiated discussion groups. was elected to a new three-year
term on the board, and Antonia Hernandez of Los Angeles, Calif.

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"The conference did more than that.

Business Editors/Travel Writers/Automotive Writers

DETROIT----Charles H. of Los Angeles, Calif.aaa.

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Peterson, Industry Analyst

- - local-i - Matthew Berk, Founder and Chief Technology Officer

-- Target Marketing - Jim Sterne , President

-- ZAAZ - Shane Atchison, CEO + Jason Burby, Director of Web
Analytics

"I run a web analytics consultancy for an advertising company so I
thought I was attending the Emetrics Summit just to affirm my
beliefs," said Christopher D'Alessandro, Partner at J. Gamba of Oklahoma City, Okla. AAA clubs can
be visited on the Internet at http://www.

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This year may be the most interesting
yet in web analytics - as we're going to explore how the business
organization gets daily, practical value out of web analytics. Gamba of Oklahoma City, Okla.
Wayne A.

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"The event provided
me with a wealth of information that I could immediately put to use in
my position at Dell, as well as networking opportunities with peers
and other industry experts.

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emetrics. He is a partner at
Baker + Hostetler LLP in its Columbus, Ohio, office where he
concentrates his practice primarily on business, securities law and
mutual fund matters.

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It also offered the opportunity to
network with others in the same field; we were all able to 'share the
pain'.
Approximately 285 delegates and club officials, representing the
federation's 70 affiliated clubs in the United States and Canada, also
elected Jeanette L .
Re-elected to a two-year term as immediate past chairman was
Willis B.

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---

- - kjjkjk

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