On Monday, the sport kite flyers move indoors to the Wildwoods
Convention Center for the World Indoor Kite Championships.

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The best sport kite pilots in the U.AFI .

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sankranti kiting

During their trip, the filmmakers will
keep blogs to record their personal experiences , which will be posted to the
site as well. E3 Expo brings together
two of LA's most creative communities . To see E3 Expo is to get a
glimpse, quite literally, on the future of the hottest consumer market
on the planet.
Los Angeles has played host to E3 Expo for nine years, this being
its seventh consecutive year.

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com/broadcast/21820/press.

Additional entertainment throughout the festival will include:

* Boardwalk on the Beach where vendors are selling kites, food and
novelties. "We see these filmmakers as bringing an uncanny
ability to see 'what's next' around them and illustrate emerging lifestyle
trends. "The Step Ahead program offers these three lucky filmmakers and their
teams an incredible amount of freedom to explore, experiment, experience and
ultimately express themselves in a way that's creative, inventive and fun. These crews will also keep an online community actively involved
with the filmmaking process through regular updates of footage that can be
viewed on http://www.

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Three up-and-coming, Los
Angeles-based filmmakers-Shawn Ku (36, "Pretty Dead Girl"), Jonathan Levine
(28, "Shards"), and Kristina Robbins-Higgins (37, "Wet Fur") -- were selected
from the pool of submissions to embark on a cross-country journey to make a
short film uncovering emerging trends in American cities -- while driving the
all-new Audi A3 .

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Audi and AFI FEST Announce 'Step Ahead with Audi A3: Personal Journeys With AFI Fest Filmmakers'

before
reaching their final destination of New York.

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VIDEO PROVIDED BY: GREATER WILDWOODS TOURISM AUTHORITY

We
look forward to seeing the resulting films.
"We value the long relationship we've had with Los Angeles and
we're very happy to be bringing E3 Expo back again this year," said
Douglas Lowenstein, president of the Entertainment Software
Association (ESA), the U.

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, one of the most influential film festivals in North America
-- were invited to participate in the project.

About Audi
Audi of America is headquartered in Auburn Hills, Michigan , and markets
performance-oriented European luxury vehicles: the A3, A4, A6, A8, and TT.

Business Editors
E3Expo 2005

LOS ANGELES----LA INC. "It's a natural fit
for the world's premiere interactive entertainment event to be held in
Los Angeles, the center of the entertainment world . Though not part of city government, LA INC.
For more information about E3 Expo, please visit www .

Most kite festivals are public events, workshops usually require booking.

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We think the A3 is an ideal lens for them on this journey as this is
the first time Audi will offer this car in North America .com .
"LA is the laboratory for the future of pop culture," said Mark
Liberman, president + CEO of LA INC. Los Angeles County also has a strong
employment base in the technology sector, with over 164,500 people
employed in this field., the Los Angeles Convention and Visitors Bureau, is a
private , non-profit business association dedicated to marketing Los
Angeles as the premier site for conventions , meetings and pleasure
travel. is recognized as
the official tourism marketing organization for the city of Los
Angeles.

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will fly in over
20 competitions, with European champions Team Or'Paire compete against
America's best.

Los Angeles Welcomes Back L.A. Convention Center's Biggest Customer; E3 Expo Returns to Los Angeles for Ninth Time

Tens of thousands of industry professionals are expected
to attend the show at the Los Angeles Convention Center this year. E3 Expo is expected to convene in Los
Angeles annually through at least 2012.
LA INC.

These events vary in scale from large week long international events to small one - day local events.

kitefliers kites

prnewswire."
During the three-week adventure, teams will depart from Los Angeles and
likely visit San Francisco, Austin, Miami, Boston , and Washington, D.audiusa., the Los Angeles Convention and
Visitors Bureau.
E3 Expo is not open to the public, only to industry professional
attendees.

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Every kind of kite imaginable will be at the festival. trade group representing computer and
video game publishers and owners of the E3 Expo.com

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be it
people, places or things.
Behind-the-scenes crews travel with each filmmaker to document their
journeys. The Step Ahead with Audi A3 journey begins on May 4 and
concludes once the filmmakers finish their three-week adventure with a wrap
party on May 25 in New York.com . Additional information about AFI is
available at http://www. "What's being seen in LA today will be experienced
throughout the world next year. Nowhere is this more conspicuous than
in the worlds of technology and entertainment.S.

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While the anticipated East Coast Stunt Kite Championships take place
Saturday and Sunday. Three Filmmakers, Three Weeks, Three Distinct Journeys
to be Documented as Part of Unique Film Competition

AUBURN HILLS , Mich. The A3 represents
the creation of a new category and meets the desires of today's forward
thinking consumers. All three filmmakers will get
to keep the equipment they use during editing ., the Los
Angeles Convention and Visitors Bureau, today announced that the
Electronic Entertainment Expo (E3 Expo), the world's largest
interactive and entertainment software show, will again return to Los
Angeles for the ninth year May 18-20, 2005., the Los Angeles Convention and
Visitors Bureau , please visit www.

Kitefliers often get together to fly, to display their kites, and sometimes to make kites.

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20th Annual International Kite Festival Kicks Off The Summer Season

The
winner will receive $10,000 and a 2006 Audi A3."
E3 Expo is expected to generate almost 29,000 total room nights
over the course of the four-day conference and convention, with an
expected economic impact of over $13 million to the Los Angeles
economy (economic impact is calculated by multiplying the number of
room nights by a multiplier of $449, representing delegate,
association and exhibitor expenditures).seemyla .

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"
"At AFI FEST, we're always looking for ways to provide our filmmakers with
opportunities to gather new experiences and gain exposure, whether through the
festival's Kodak CONNECT program , our recent alliance with the AFM, or through
this unique Audi program," states Christian Gaines , Festival Director, AFI
FEST. As a place where the film
and television industries converge with the video gaming industry, Los
Angeles is well poised to continue to deliver strong attendance for
the E3 Expo.

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Giant kites of all
shapes and sizes -- from inflatable flying sea creatures to giant parafoils,
will be flying high over the beach at Rio Grande Avenue in Wildwood. Approximately 17 % of the attendees are international.

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Now in its 19th year, AFI FEST
presented by Audi -- the AFI Los Angeles International Film Festival -- is the
longest-running film festival in Los Angeles and one of the most influential
film festivals in North America.

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* Free kite making workshop for kids
* Kite exhibits on display in the Wildwoods Convention Center
* Demonstrations by world class stunt kite flyers.C. Once their cross-country journeys are complete, the filmmakers
will have three weeks to edit their films and submit them to a panel of judges
that includes actors Joshua Jackson ("A Life in the Theatre," "Aurora
Borealis") and Emily Mortimer ("The Pink Panther ," "Lovely + Amazing"), as
well as representatives from Audi and AFI FEST. The competition, "Step
Ahead with Audi A3: Personal Journeys with AFI FEST Filmmakers," concludes
when the winning film is announced in August at a fete in Los Angeles.

About AFI FEST
The American Film Institute is a national institute providing leadership
in screen education and the recognition and celebration of excellence in the
art of film, television and digital media.

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The festival features kites of all
shapes and sizes, kite makers from around the world, and the best sport kite
flyers in America.

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S.
"We are proud to continue our affiliation with AFI FEST and the filmmaking
community with the Step Ahead competition," said Stephen Berkov, Audi's
director of marketing.. In July, the films will be
posted online so the public can vote for its choice."
Los Angeles has long been a draw for high-tech convention clients,
including such groups as Microsoft, Siebel Systems, Promax BDA, Cisco
Systems, Intel and Interex.e3expo.

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Complementing the both stylish and technologically
advanced A3, an assortment of cutting-edge products from Apple, Sony, and Bose
will be provided to each filmmaker.com/A3 .
A star-studded bash at the world famous SKYBAR (located in the Mondrian
Hotel in Los Angeles) will be held on May 3 to celebrate the selected
filmmakers and showcase the Audi A3 before the official competition kicks off
the next day.audiusa.

viennese kitefliers

NEW YORK,

ADDITIONAL RESOURCES: Video, hard copy requests, contact information and
more available at http: //www.shtml

STORY SUMMARY:
The Wildwoods International Kite Festival kicks off the summer season this
Memorial Day Weekend - May 27-30, 2005.
Guest kite makers display their unique and innovative kites at the
festival.
For more information about additional Audi-related events and corporate news,
visit http://www. E3 Expo brings
together the world's most influential retailers, distributors,
developers, investors and media during the three days of intensive
deal making.

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This competition
features kite flyers performing with ultralight kites to music in zero wind . While traveling the teams will
each create a 15-minute short film detailing their personal experiences with
the versatile Audi A3 and documenting their vision of what's hot .. E3
2005 has sold out more than 540,000 of net square feet of exhibit
space covering five exhibit halls in the Los Angeles Convention
Center, the largest amount of space sold since 2000.com
and for more information about LA INC.