's
North American Directories

Illustrates Breadth and Value of Diverse Product and Service Platform

CHICAGO, R.S.rrdonnelley. LizardTech's software is installed on millions of desktops
and integrated into a wide variety of platforms and applications. For more information about
LizardTech , visit www., develops and sells innovative
technologies for storage, access and distribution of rich media
content.:
JAKKS Pacific, Inc.

calendars kites

's directories for North America. and the first to provide a Hispanic online shopping
resource ( http://www.lizardtech. The Company has roughly 1 ,500 employees and
currently operates from multiple offices in North America, Latin
America, Europe and Asia.

(C) 2005 LizardTech., JAKKS Pacific, Inc."
JAKKS Pacific expects to launch its TV Games GAMEKEY products based on the
Nickelodeon properties first in North America for fall of 2005.

classifieds pages

LizardTech to Exhibit at 2005 AIIM ON DEMAND Conference and Expo May 17-19 2005; LizardTech Showcases Solutions to Distributed Capture With Its Document Expr

The resulting
highly compressed true-quality images are optimized for viewing via
internal networks and the web. In addition to seeing demonstrations of
the two modules, attendees will also see how quickly they can navigate
within documents over all sizes of bandwidth connections even in
non-optimal dialup environments and perform full text searches in a
single document or a document collection.

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Donnelley + Sons Company
(NYSE: RRD) and Verizon Directories Corp. The deal expands the
current relationship of the companies to include the work produced in
Verizon's Los Angeles, Calif. This agreement
illustrates the value of RR Donnelley's diverse platform. LizardTech is going to showcase
solutions to distributed capture with its Document Express with DjVu
software, which is a suite of applications created to solve
information access and distribution problems in networked
environments. with headquarters in Seattle.

For further information, please contact: Genna Goldberg of JAKKS Pacific,
Inc.com , for JAKKS Pacific, Inc.

magazines directories

facilities.
The largest companies in the world and others rely on RR Donnelley 's scale,
scope and insight through a comprehensive range of online tools, variable
printing services and market-specific solutions.
Document Express with DjVu, is the software that gives the user
the ability to encode and then manipulate highly compressed
representations of scanned and electronic black and white and color
documents, in an open source file format called DjVu. The pavilions are designed to focus on a
specific technological facet within the show's broader scope,
providing visitors with an interactive and specialized look at some of
the most interesting applications in technology today.

JAKKS Pacific(R) Expands Nickelodeon TV Games(TM) Offering to Include GAMEKEY(TM) Expansion Pack

"
"JAKKS Pacific has had a premier relationship with Nickelodeon for many
years and we are thrilled to be entering into the next phase of TV Games with
them as a partner," said Stephen Berman, president and COO, JAKKS Pacific,
Inc.com.S. is a multi-brand company that designs and markets a
broad range of toys and consumer products.com.

shopping classifieds

and Des Plaines, Ill.

Based
in New York, NY, Advanstar is a worldwide business information company
serving specialized markets with high quality information resources
and integrated marketing solutions.

About JAKKS Pacific , Inc.

distributors chats

com/espanol ). Founded more than 140 years ago, the company provides solutions
in commercial printing, direct mail, financial printing, print fulfillment,
forms and labels, logistics, call centers , transactional print-and-mail, print
management, online services, digital photography, color services , and content
and database management to customers in the publishing, healthcare,
advertising, retail, technology, financial services and many other industries.
For more information on AIIM ON DEMAND, please visit
www. "We
see the vision JAKKS(R) has for TV Games and are thrilled to be on board and
first to market with JAKKS' new technology.

directories traction

"
Kathy Harless, President of Verizon Information Services stated, "Changes
in printing technology are moving so quickly and require so much investment
that it makes more sense to work with a supplier whose primary business is
printing -- especially since printing here is in support of our core yellow
pages business.superpages.com .

recreation calendars

have extended a multi-year agreement
pursuant to which RR Donnelley will now print 100 percent of Verizon
Directories Corp. From directories to
document-based business process outsourcing services, we are able to help
organizations such as Verizon leverage their requirements across the breadth
of the print-related supply chain."
AIIM ON DEMAND will offer several informative, technology -specific
pavilions, appearing for the first time in Pennsylvania Convention
Center's Independence Hall.aiimondemand. The TV Games GAMEKEY expansion pack is the
next-generation innovation for the award-winning TV Games product line by
offering users the opportunity to add additional games made specifically for
their favorite TV Games controllers, and will cost significantly less than the
price of a TV Games unit.

display kitesurfing

ON
DEMAND, the digital printing and automated production event, is the
largest conference and exposition dedicated to the technologies that
create, personalize, manage, print and deliver content.
"Organizations demand quick access to information for a more
efficient and more effective management of given data," said Jeff
Foster, LizardTech product manager. MALIBU, Calif .jakkstvgames.
The Company also participates in a joint venture with THQ Inc. that has
exclusive worldwide rights to publish and market World Wrestling
Entertainment(R) video games. For further information, visit
http://www.jakkstvgames.

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AIIM ON DEMAND is produced by Advanstar Technology Group, a
division of Advanstar Communications, Inc (www.
The Plug it in + Play TV Games(TM ) products are gaming systems that
contain multiple games in one single controller and plug directly into the A/V
jacks of any standard television.

goods forums

LizardTech is a
division of Celartem, Inc. Celartem is listed on the Osaka
Securities Exchange, Hercules:4330.
(Nasdaq: JAKK) announced today an expanded licensing agreement with
Nickelodeon to offer the brand new TV Games(TM) GAMEKEY(TM) expansion pack
based on Nickelodeon(R) titles for the TV Games(TM) brand.

About Nickelodeon:
Nickelodeon , now in its 26th year, is the number-one entertainment brand
for kids.

This press release contains statements that are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on current expectations, estimates and projections
about JAKKS' business based, in part, on assumptions made by its management. The
forward -looking statements contained herein speak only as of the date on which
they are made, and JAKKS does not undertake any obligation to update any
forward-looking statement to reflect events or circumstances after the date of
this release.

aerial directories

Angelson, Chief Executive Officer, RR Donnelley, said, "We are
pleased that our performance has earned RR Donnelley the opportunity to expand
our relationship with Verizon Communications Corporation.superpages. This agreement is
an amendment to the Nickelodeon TV Games license and will include all the
properties in Nickelodeon's current library, as well as any properties that
may be developed during the term of the deal.

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(NYSE: VZ), is the nation's most advanced provider of yellow pages and related
shopping information. Advanstar has 77 business
magazines, 19 directories , 7 electronic publications, 54 tradeshows
and 40 conferences, numerous Web sites, and a wide range of print and
electronic direct marketing, database and reference products and
services. For more
information on the TV Games line-up, visit http://www. It has built a diverse, global business by putting kids first in
everything it does.

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, and a leading provider of software solutions that make
it significantly easier to manage and distribute digital content such
as scanned color documents , aerial photography and satellite imagery
will participate as an exhibitor at this year's AIIM ON DEMAND
Conference and Exposition at the Philadelphia Convention Center from
May 17-19, 2005 at Booth #1253.
AIIM is the largest enterprise content and document management
conference and exposition showcasing the technologies to capture,
manage, share, and store documents and digital content to support
business processes and comply with governmental regulations. Established in 1996, Celartem is
headquartered in Tokyo, Japan and has a wholly owned subsidiary,
Celartem Inc.com). The product categories include:
Action Figures, Art Activity Kits, Stationery, Writing Instruments,
Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-
School, Plush, Construction Toys, Electronics and Dolls.

plans pages

About RR Donnelley:
RR Donnelley (NYSE: RRD) is the world's premier full-service provider of
print and related services, including document-based business process
outsourcing.net; or John Mills of Integrated Corporate
Relations, +1-310-395-2215, jmills@icrinc .

recreation pages

RR Donnelley Awarded Multi-Year Printing Contract With Verizon Directories Corp.

, (Hercules: 4330 ).advanstar. television
network is seen in more than 88 million households and has been the
number -one-rated basic cable network for more than nine consecutive years.
These statements are not guarantees of JAKKS' future performance and involve
risks, uncertainties and assumptions that are difficult to predict.

traction kites

R. For more information, visit
the company's web site at http://www. "LizardTech developed Document
Express with DjVu, a document imaging solution that will enable them
to cost effectively archive and share scanned color documents via
internal networks and the web., which is wholly owned by Celartem
Technology Inc. All rights reserved. LizardTech and the
LizardTech logo are registered trademarks in the United States, and
all are the property of LizardTech. "We're confident that our new Nickelodeon TV Games products based on
kids' favorite Nick characters, including those for GAMEKEY , will be as great
as the first -- the SpongeBob SquarePants TV Games unit, which far exceeded
our expectations.

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6 billion in revenues from products including:
Verizon SuperPages yellow pages; Verizon SuperPages.

Business Editors/Technology Writers
AIIM ON DEMAND 2005
Booth #1253

SEATTLE ----LizardTech, a division of
Celartem, Inc., was founded in 1992 to
build valuable business solutions from technologies created by the
world's leading research organizations including Los Alamos National
Laboratory (LANL) and AT+T Labs., +1-310-455-6235, gennag@jakks.

classifieds photography

com ), the nation's best Internet directory and a
leading online shopping resource; and the SuperPages On the Go information
directory offered through Verizon Wireless Get It Now services and on other
wireless carriers. The company is the largest publisher of Hispanic
directories in the U. Celartem has developed technology in the areas of digital
image compression, scalable image viewing and secure content
distribution and management.

About Advanstar Communications Inc.

goods pages

Agreement Includes 100 Percent of Verizon Directories Corp.
LizardTech has offices in Seattle, London and Tokyo.com

About Celartem

Celartem Technology, Inc.

distributors shopping

Mark A. We look forward to the benefits associated with extending our
relationship and working together as our directories continue to evolve.
At the show LizardTech will showcase two modules, the Document
Express Module for Kofax Ascent Capture and the Document Express Kodak
Edition, designed to meet the needs of distributed capture
environments and prove how this technology is revolutionizing the
access to information by removing many of the barriers associated with
scanned files.com

About LizardTech

LizardTech, a division of Celartem , Inc. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films.

photography classifieds

"

About Verizon Information Services:
Verizon Information Services, a division of Verizon Communications Corp. It has $3. LizardTech is a leader in applying
state-of-the-art technologies to the real-world challenges of
managing, distributing, and accessing large complex digital content
such as aerial photographs, satellite imagery, and color scanned
documents.
"We are sure that Nick fans will love the increased game play capacity the
GAME KEY expansion packs offer to TV Games users, as well as the availability
of all the top Nickelodeon properties, including Dora the Explorer, SpongeBob
SquarePants, The Fairly OddParents and more," said Stephen Youngwood, Senior
Vice President, Media Products, Nickelodeon + Viacom Consumer Products. The products are sold
under various brand names including JAKKS Pacific(R), Play Along(R), Flying
Colors(R), Road Champs(R), Child Guidance(R), Pentech (R), Trendmasters(R),
Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM ).

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The Conference programs offer over 130 educational sessions that
address new technologies, implementation case studies, regulatory and
compliance issues, best practices and recommendations, and many more . Advanstar serves targeted market sectors including the
automotive, beauty, e-learning, call center , digital media,
entertainment/ marketing, healthcare, fashion + apparel,
pharmaceuticals, powersports , science, telecommunications and travel/
hospitality industries. All other trademarks are property
of their respective owners. Nickelodeon's U.
Nickelodeon and all related titles, characters and logos are trademarks of
Viacom International Inc.

directories recreation

com
( http://www.
Therefore, actual outcomes and results may differ materially from what is
expressed or forecasted in such forward-looking statements due to numerous
factors, including, but not limited to, those described above and the
following: changes in demand for JAKKS' products, product mix, the timing of
customer orders and deliveries , the impact of competitive products and pricing
and difficulties encountered in the integration of acquired businesses.