* OPM readers spend on average $80 per month on games. As 2005 unfolds , we will be
increasingly presenting vendors with new programs to reach and educate these
important buyers. Its diverse products and services include newspapers,
magazines, Internet products, research , direct marketing services, education
and training, trade shows and conferences, and custom publishing .

gamers register

1UP. In the United States, the Company publishes 10 magazines
including PC Magazine, Sync, ExtremeTech , DigitalLife, eWEEK, CIO Insight,
Baseline, Electronic Gaming Monthly, Computer Gaming World and Official U. The Company also produces highly-targeted b-to-b and consumer
technology events including DigitalLife.com

costumers living

com, eWEEK. Janel
Garvin, Vice President of Research at Evans Data Corporation stated,
"Considering the editorial breadth of Dr. Dobb's Journal, it's no surprise it
was also chosen as the most trusted publication for tools among Windows, Linux
and UNIX developers as well as C/C++ and Visual Basic/VB.
Readers will receive the edition of BabyCenter magazine most closely
tailored to their stage of pregnancy or parenthood at the time they registered
for a subscription . Second issue: "Pregnancy 7-9 months," to
be published in November 2005.

wants blackfriars

com
and 1UP .com. Dobb's Journal reader for nine years, recently
stated that, "I use DDJ to keep up on trends in the industry and to make sure
that the old adage 'don't use it, you lose it' doesn't apply to me! I enjoy
the breadth of articles each month, as well as the consistent good quality of
the technical material."
Michael Goodman, Publisher of Dr.

About CMP Media
CMP Media LLC (http://www.

Contact:
Jessica Marty
CMP Media LLC
916 -782-7572
jmarty@cmp. "The success of our online advertising
model has been our ability to work with marketers to craft advertising that is
delivered in contextually relevant content and stage -based email."
BabyCenter has a significant advantage over others in its category because
of its ability to reach women very early in pregnancy.

established stage

Dobb's Journal
(http://www.com, the leading online resource for parents of
children ages 2 to 8, and http://www.
resource for new and expectant parents .com offers an array of interactive tools, a supportive
online community, a premium subscription service , and an online store
featuring thousands of products for parents and children.

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A Lead
Software Engineer and Dr.babycentre.uk , the leading U.

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SAN MATEO, Calif. Dobb's Journal, has been the
only magazine to cover cross-platform business-systems development in serious
depth.

Capitalizing on its editorial strength, CMP is uniquely positioned to offer
marketers comprehensive , integrated media solutions tailored to meet their
individual needs."
According to SVP/group publisher David Blair, the new magazine represents
a unique opportunity for marketers. The first issue, customized around "Pregnancy 4-6 months,"
will be published in September 2005.babycenter.

diary fighting

com ) has once again been chosen by worldwide software developers as
the "Best Developer Magazine" for both of the categories that are
measured: Tools and Software Technologies, according to Evans Data
Corporation in its just-released 2005 Developer Marketing Patterns Report
(DMP).

BabyCenter to Launch Pioneering Personalized Print Magazine for the 21st-Century Mom

The launch marks an ambitious move into traditional media for BabyCenter
(http://www. There's a lot of waste for readers and for advertisers -- a lot of the
content is either too early or too late," said Mari Baker, BabyCenter 's
president. "We know from talking to customers and our years of experience with
our web site , that a stage-based approach is the key to serving the parenthood
category. BabyCenter has assembled an all-star team of
editors and designers to develop the magazine, led by publishing veterans
Scott and executive editor Nina Martin.5 million
visitors each month, as measured by comScore Media Metrix , and have been
honored with numerous awards, including an Online Journalism Award.

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Ziff Davis Game Group Research Highlights Growth in Console and Handheld Markets

S.
"The next generation is nearly upon us," said John Davison, Vice President
and Editorial Director of the Ziff Davis Game Group. 64% of EGM readers
say they are likely to purchase the Xbox360 in the next year.

* Before the PSP launched, 71% of OPM readers said they were likely to
purchase the Sony PSP within a year., Dr.com) is a leading integrated media company
providing essential information and marketing services to the entire
technology spectrum-the builders, sellers and users of technology worldwide.
BabyCenter also operates ParentCenter (http://www.

zine lovers

surveynetwork. With its main headquarters and PC
Magazine Labs based in New York, Ziff Davis Media also has offices and lab
facilities in the San Francisco and Boston markets. The first issue of the magazine
will serve prenatal moms in their second trimester, with three more
personalized editions set to roll out through 2006.com that have the potential to really help build the
Beech-Nut brand. During February 2005, 52% of the pregnant women who joined
BabyCenter were in their first trimester of pregnancy.

enactment readers

"The Sony PSP and
Nintendo DS have already completely changed the dynamics of the portable
gaming market, and the market is hotly anticipating the Xbox360 and the
hardware announcements from Sony and Nintendo. Dobb's Journal
(DDJ) continue to be chosen as the world's best developer magazine, it
continues to be the largest -circulated print publication as well. Dobb's Journal, says, "It is important
to recognize the unique relationship DDJ has with Master Software Builders and
Architects, and the marketing opportunities this affords vendors. Dobb's Journal
Since 1976, the award-winning magazine, Dr.) is developed
exclusively for the industry's most advanced and experienced software
development professionals , and provides advanced tools and techniques using
relevant, real-world solutions. Breaking New Ground In Its Category, BabyCenter Magazine Will Offer
Moms Customized Content Based on Their Stage of Pregnancy or Motherhood

SAN FRANCISCO, BabyCenter is expecting.
Building on the enormous success of BabyCenter's "stage-based" content
online, BabyCenter magazine will debut as a quarterly in September 2005. "It opens the door to integrated marketing
campaigns with babycenter . Editions to be published during the first
quarter of 2006 include "Baby Birth-3 months" and "Baby 4-6 months.

fairs wants

SAN FRANCISCO, According to recent studies by Ziff
Davis Media Game Group, more than half of core gamers plan to purchase a new
console in the next 12 months, and approximately 60% plan to purchase a
portable or handheld device. It covers the PlayStation
2, Xbox, GameCube, Nintendo DS, Sony PSP, and all relevant and emerging game
systems. The site taps into the Game Group's
unparalleled editorial resources to provide a rich body of reviews, previews,
cheats, Top 10 lists, downloads , news and stories. In
addition, babycenter.

skirmishers diary

Ziff Davis Media Game Group
reaches 8 million core gamers per month, making Ziff Davis Media the largest
publisher of video and PC game magazines in the United States. The Company is an information services
provider of technology media including publications, websites, conferences,
events, eSeminars, eNewsletters, custom publishing, list rentals , research and
market intelligence.S. If I am interviewing a candidate for a SW engineering
position and that person tells me that they read DDJ that is always a feather
in their cap. The Dr. This
magazine is so exciting because we bring that model to print and for the first
time an advertiser can deliver their message at exactly the right time, to the
right person, and in the right place.

magazines zine

PlayStation Magazine
reader studies were prepared by Ziff Davis Media Game Group and conducted by
http://www . Electronic Gaming Monthly has the highest rate
base of any independent gaming magazine published . PlayStation Magazine is the #1 publication for
passionate PlayStation and PSP gamers.com features
exclusive editorial content in addition to content drawn from Ziff Davis Media
Game Group magazines Electronic Gaming Monthly, Official U.S.ddj. The DMP Report studies approximately 500 software developers '
attitudes about marketing methods and technologies. "BabyCenter
magazine allows us to reach moms with a stage-relevant message in a totally
new environment," he said.

living lovers

* When deciding what portable gaming device to purchase, core gamers cite
the following factors:
* 58% cite widescreen as the most important feature
* Over 55% would like the ability to watch movies
* More than half cite listening to music as important, and 41% want the
ability to download music

* According to the studies, over 80% of core video gamers plan to purchase
a peripheral in the next 12 months
* They plan to spend at least $66 in the next 60 days on various
technologies including graphics cards and wireless devices
* On average, 25% plan to purchase a wireless gamepad
* Nearly 25% plan to spend money on a new wireless headset
* Approximately 25% will buy an MP3 player

Methodology
The 2005 Electronic Gaming Monthly and Official U. Official U."
These survey results are reflective of an intense reliance and deep sense
of loyalty for DDJ held by many software developers and architects . More than 3. More women sign up for
BabyCenter's personalized newsletters in month two of their pregnancy than any
other month.

enactors gamers

com.

skirmishers lovers

"

Purchasing Habits of the Core Gamer
* Core gamers are eager for next-generation consoles:
* 95% of OPM readers and 75% of EGM readers say they are ready to
purchase the PlayStation 3 in the next 12 months.S. Ziff
Davis leverages its content on the Internet with a network of highly-targeted
technology and gaming sites including PCMag.NET developers. Goodman
goes on to say, "DDJ's leading position results in an edge that no other
magazine can deliver to technology vendors.evansdata. This approach attracts and delivers the Master
Software Builders and Architects who are involved in designing and building
software strategies for their organizations.
The magazine will break new ground in its category by publishing
customized issues with editorial focused on moms-to-be and new moms during
specific phases of pregnancy and motherhood.5 million pregnant and new moms
come to BabyCenter web sites every month, according to comScore Media Metrix. The power of this targeted,
cross-platform approach is unmatched.

costumers wants

PlayStation Magazine, provide insight into future consumer
spending on the next-generation consoles and devices hitting the market.
BabyCenter magazine plans to deliver a high-quality controlled circulation
of 2 million annually, with a rate base of 500,000 subscribers for each of
four editions over a 12-month period.parentcenter.

lovers readers

According to the study conducted on behalf
of Electronic Gaming Monthly, gamers plan to purchase five games within the
first three months they buy a next-generation console.com, ExtremeTech.

CMP Media's Dr . Dobb's Journal Voted Best Developer Magazine for the Third Consecutive Year

Now in its 29th year of publication, not only does Dr. Dobb's Journal, DDJ. BabyCenter will distribute the magazine
to members who request a subscription online.
According to BabyCenter editor in chief Jim Scott, who will oversee the
launch, the magazine will offer completely original content, with many
articles designed to let readers interact with one another and other special
tools and features online.

worlds combat

Two
thousand five hundred people for each study were polled independently and
randomly from December to January 2005.com, the
most visited online resource for new and expectant parents ,
http://www.

established worlds

com, an independent market research firm. Computer Gaming World is the longest
running and most respected publication for core PC gamers.
Ziff Davis Media is a leading integrated media company serving the
technology and videogame markets.

About Dr." Scott
said each edition will be updated throughout the year to reflect the latest
pregnancy and parenting news, research , and trends.

magazines sponsored

About Ziff Davis Media Game Group
Ziff Davis Media Game Group is the largest publisher of electronic game
magazines in the United States.ziffdavis."

About Evans Data Corporation
Evans Data (http://www. Dobb's family of products (Dr.cmp.parentcenter .
"Traditional magazines in this category aren't serving the customer well
at all.

living costumers

About Ziff Davis Media Inc. Among
Java developers, DDJ tied with its sister publication, Software Development
magazine, for the most trusted publication for new software technologies." Mr.babycenter .com), which launched in 1997 and is now one of the
web's most successful businesses.com), the
leading online resource for parents of children ages 2 to 8."
Earl Justice, senior product manager at Beech-Nut, agreed.

theatrical wants

The studies, conducted on behalf of Ziff Davis
Media Game Group's market-leading publications Electronic Gaming Monthly and
Official U.
The studies further indicate that the videogame industry has entered the
next adoption cycle and is poised for faster growth, as core gamers plan to
purchase more consoles and games. PlayStation
Magazine and Computer Gaming World.
PlayStation Magazine. Additional information is
available at http://www.com) provides comprehensive software development
market intelligence, maintaining a research panel of more than 15,000
developers.

K. Offering extensive, medical advisory
board-approved content, BabyCenter's web sites attract over 3.

gamers register

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BabyCenter to Launch Pioneering Personalized Print Magazine for the 21st-Century Mom

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Ziff Davis Game Group Research Highlights Growth in Console and Handheld Markets

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CMP Media's Dr . Dobb's Journal Voted Best Developer Magazine for the Third Consecutive Year

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