New analysis from Frost + Sullivan,
(http://www. We will send you the information via
email upon receipt of the above information.

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frost.com

Donna Jeremiah
Corporate Communications - Asia Pacific
P: +603 6304 5832
F: +603 6201 7402
E: djeremiah@frost .

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The campaign will reinforce product positioning
and increase sell-through at retail channels through advertising,
channel materials, sales training tools, in-store displays, the
company website, public relations and promotions like the annual
summer geocaching contest, which will also bear the theme "Be There.com/navigation

(C) 2005 Thales SA. All rights reserved. PALO ALTO, Calif.

frost.foster@frost.com with the
following information: your full name, company name, title, telephone number,
e-mail address, city, state and country.

Frost + Sullivan, a global growth consulting company, has been partnering
with clients to support the development of innovative strategies for more than
40 years.

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"
"The company has one message to market for its Magellan brand,"
said Howard Leyda, senior director of worldwide marketing. Fifteen ad insertions will
appear in seven key American publications targeting mobile
professionals and active outdoor enthusiasts. So we put the product in the hand or on
the dashboard of the beholder to make people feel as if they were
literally in the picture. It markets its
Magellan brand GPS solutions in the consumer electronics, recreation ,
and automotive markets, and its GPS and GNSS professional products in
the survey, GIS/Mapping , and OEM markets. For
more information, visit http://www.

Geocaching is an activity where an individual or team uses a global positioning system (GPS) to locate different treasures, otherwise known as caches .

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----Thales'
navigation business, maker of Magellan brand consumer GPS products,
today announced the launch of its global "Be There" marketing
campaign: a multi-faceted program that encapsulates a sense of
adventure and enjoyment of outdoor and driving journeys while
distinguishing the Magellan brand as one that represents freedom, fun,
ease of use, value and reliability. This study has been
segmented into GPS RF chipset Market, GPS Baseband Chipset Market, GPS LNA
Chipset Market, and GPS Flash Chipset Market.foster@frost.

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"In addition, much of the pre-processing of the data will be carried out
within the receiver, including operations such as cycle slip editing, data
compression , automatic and continuous operation of the receiver and real-time
carrier phase-based positioning ," says Nagarajan.
High-margin GPS products tend to be those with specialized software
content or where GPS provides crucial functionality.

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If you are interested in a virtual brochure, which provides manufacturers,
end-users, and other industry participants with an overview of the latest
analysis of the Strategic Analysis of GPS Chipset Market then send an e-mail
to Tori Foster - Corporate Communications at tori .
Many handheld navigation receivers are available for just a few hundred
dollars.
"The growth of civil GPS applications and user equipment represents a very
pure form of market competition in that GPS signals are provided as a free
public good.oberland@frost.

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magellangps., Global Positioning System (GPS)
receivers are poised to play a critical role in wireless communications as a
result of the United States Federal Communications Commission's (FCC) E911
directive and location based services (LBS) are expected to follow on the
heels of the mandate. The cost of the basic GPS chipset has continued to
decline steadily, leading to the relatively thin profits in high-volume
consumer electronics.
Unlike air or water, GPS signals are not a resource, which creates "haves"
and "have-nots.com .8448
F: 210.

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''Be There'' Campaign Conveys Adventure and Freedom of Magellan GPS Products; Unique Multi-Faceted Magellan Marketing Program Launches Worldwide

Key innovations include the
first U.S. It is doubtful whether the cost of GPS surveying receivers will ever
fall below a level that is typically ten to a hundred times the cheapest
receiver, for a number of reasons .com

http://www.

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It's not often that we do a campaign that we
feel is precisely right for a client, but the 'Be There' campaign is
one we immediately knew was perfect for the Magellan brand."
To get a glimpse of the "Be There" campaign and learn more about
Magellan products, visit www.

Lucrative and Promising Growth Seen for the GPS Chipset Market

This research includes detailed
market opportunities and industry trends that have been evaluated following
extensive interviews with market participants.

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Encompassing all outdoor and
vehicle navigation products worldwide, the Magellan "Be There"
campaign integrates efforts across all marketing and communications
disciplines to deliver high-impact messages to multiple audiences over
the upcoming months.com

About Thales ' navigation business

Thales' navigation business unit develops and manufactures world
leading positioning, navigation and guidance equipment. Magellan, eXplorist, and
RoadMate are trademarks of Thales.semiconductors.1 million in 2008.477.

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"Magellan
GPS products enable you to enjoy your adventure with total freedom and
put you in control with navigation solutions that are reliable,
convenient and easy-to-use. Successful E911/LBS products and services will require
solutions with features that can implement GPS in mobile telephones. Hence, miniaturization is one crucial factor for the development
and penetration of GPS systems into the market.
Strategic Analysis of GPS Chipset Market, a part of the 9952 subscription
service, provides an overview and outlook for the market.com

Keywords in this release: Global Positioning System, GPS, chipsets,
receivers, miniaturization

Caches also frequently have logs to sign and/or cameras to document those who found it .

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We want consumers to know that Magellan
GPS products will ensure they'll be there, precisely where they need
to be, so consumers can relax and be there in the moment to enjoy the
journey. "Our goal was to make
the campaign as aspirational as possible," said Rob Ingalls, partner
and executive creative director for Davis Elen Advertising. commercial hand-held GPS receiver for positioning and
navigation, and the first handheld GPS with industry standard Secure
Digital Memory Card capabilities .com ), Strategic Analysis of GPS Chipset
Market, reveals that the market earned revenue of $207 million in 2004 and
estimates to reach $589.
The third generation of GPS receivers presently available already exhibits
significant gains in miniaturization, reduction in power consumption and
portability , over the earlier models.348.

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"
The Magellan "Be There" advertising campaign, scheduled from April
through July in North America, will promote the series of six
Magellan(R) eXplorist(TM) handheld GPS receivers as well as the
company's award-winning, best-selling Magellan(R) RoadMate(TM) series
of portable, vehicle navigation solutions. "The
challenge was to deliver work that was more about the user experience
than the product feature set.
The small-sized, low-cost OEM receivers are well suited for developing new
applications.

Strategic Analysis of GPS Chipset Market
F527-26

Contact:
Tori Foster
Corporate Communications - North America
P: 210.

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Business Editors

SANTA CLARA, Calif. The company's industry expertise integrates growth consulting,
growth partnership services , and corporate management training to identify and
develop opportunities. For more information, visit
http://www.

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Nagarajan. However, the challenge is to develop small, lightweight, long
life batteries.

item receivers

"Surveying receivers are likely to decrease in size to
fit into a car radio and then into a mobile phone." The government has developed and bought GPS equipment for
military purposes, while commercial industry and customer investments have
created the wide range of civil applications seen today. Frost + Sullivan serves an extensive clientele that
includes Global 1000 companies, emerging companies, and the investment
community by providing comprehensive industry coverage that reflects a unique
global perspective and combines ongoing analysis of markets, technologies,
econometrics , and demographics.

In most cases caches are some type of container that you leave an item in, and then take and item out of.

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There is no limit to the number of potential users and the
marginal cost to the system of an additional user receiving a GPS signal is
zero," says Nagarajan.

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Thales' navigation business unit is
headquartered in Santa Clara, CA and has worldwide operations.

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geo item

However , there is also a
trend to pack more electronics into the receiver box. The sudden decrease in the prices and
almost no increase in revenue generation in cases of GPS systems in mobile
phones has put pressure on the vendors. This acts as a restraint in the growth
of the GPS chipsets market.frost .

Caches are usually placed in wooded area of parks, or areas that are off the beaten path.

locate receivers

The heart of the "Be There" campaign is the captivating imagery
and messaging created by Davis Elen Advertising .
"This trend is expected to continue," says Frost + Sullivan Research
Analyst S.

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thalesgroup ."
The miniaturization of much of the electronics (particularly the tracking
channels) onto VLSI circuits means that less power is needed for the receiver
to function. There have been many predictions of low-cost GPS receivers. Demand for smaller
handsets leads to reduction in form-factor and die size, which corresponds to
an additional decline in the price of the transceiver chip. Interviews and executive
summaries are available to the press.1003
E: tori.com

Magdalena Oberland
Corporate Communications - Europe
P: +44 (0) 20 7915 7876
F: +44 (0 ) 20 7730 3343
E: magdalena.

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The lower costs have become a reason for the slower and meager revenue
generation for the GPS chipsets market.

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