travelnevada .

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newscom.com/cgi-bin/prnh/20030710/NEVADA )
The 30-second TV ad opens with a kayaker hoisting a bright yellow kayak to
his shoulder and walking along the Las Vegas Strip at night. "Need a guide? "
asks an inviting female voice. The interactive site lets visitors
choose an activity and area of the state: Northern, Southern, Rural Nevada or
All Areas; the level of difficulty: Beginner , Intermediate, Advanced, Any or
"Varies. "Now, it's possible to access
the 'Wide Open' adventure guide from a hotel room, RV or virtually anywhere. The "Nevada: Wide
Open" campaign is in its second phase, having begun in February 2004 with the
release of the 107-page adventure guide and running of ads on cable television
for the first time.com

Discover Your 'Inner Adventurer' in Alaska This Summer With 38 New Shore Tours From Crystal Cruises

CONTACT: Mimi Weisband 310-203-4305
publicrelations@crystalcruises.

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Gov.
"We will continue to use technology that enables NCOT to track the success of
each TV ad in real time, measure the results and make changes if a market
doesn't meet our expectations.
"From ecological discoveries to more active pursuits , the tour options on
every Alaska itinerary are staggering," says John Stoll, Crystal Cruises'
director , land programs.

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It replaces NCOT's first online adventure guide with the
current "Wide Open" design and updated information.travelnevada. With an emphasis on active adventure --
kayaking, dog sledding , glacier trekking, mountain biking, flightseeing and
more -- Crystal Cruises continues to provide new opportunities for personal
discovery with its most comprehensive collection of Alaska shore excursions
ever offered, 125 in all.

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"This campaign features Nevada's adventure activities with an attractive,
lighthearted, upbeat mood that has been extremely well received, not only in
the United States but internationally," NCOT Executive Bruce Bommarito said.

Companies that rent equipment for self-guided trips may also be listed.

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4 billion people.3 percent and calls to
800-NEVADA-8 to order adventure and visitor guides increased 45.com.

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(Logo: http://www. Ten 12-day cruises operate conveniently
round-trip from San Francisco departing May 30, with fares from $2,395;
June 11, 23; July 5, 17, 29; August 10, 22, starting at $2,795; and
September 3, 15, with fares beginning at $2,595 and $2,395, respectively.

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, The Nevada Commission on
Tourism (NCOT) has launched the 2005 "Nevada: Wide Open" television
advertising campaign and posted the latest adventure guide online , Lt.newscom. Over the 11 months of TV advertising
last year, NCOT's Web site visits increased 12 .

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The award-winning ship
features expansive decks, richly-appointed staterooms, more than half of which
boast private verandahs, a wide variety of lounges for critically-acclaimed
entertainment , gourmet dining, a Caesars Palace at Sea(R) casino and a
state-of-the-art, Feng Shui-designed spa and fitness facility.
Crystal Cruises is the recipient of an unprecedented nine consecutive best
large-ship cruise line awards from the readers of Conde Nast Traveler and
Travel + Leisure magazines .

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You just have to know where to
look."
Adventure information includes a description of the activity, directions
for getting there, areas to find lodging, and telephone numbers and Web sites
to learn more.
Visit us at http://www.Luxury Line's Most Extensive Collection of Alaskan Shore Excursions Puts Focus
on Adventure

LOS ANGELES, A rock climbing and rappelling
adventure in Skagway; an extreme rainforest hike in Wrangell; a birding
expedition in Sitka; and a wilderness kayaking excursion in Vancouver are but
a few of the 38 new "Crystal Adventures " debuting this summer during Crystal
Harmony's 2005 Alaska season.com

This category is for companies that offer guided tours or trips involving more than one outdoor recreation activity.

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"The
commercial delivers a simple message: there is much more to Nevada than the
glamour and excitement of gaming and entertainment, and the adventure guide
tells you where to find it.

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Highlights of the new "Crystal Adventures" appealing to the "inner
adventurer" in all guests include:

* Close encounters with Alaskan wildlife such as feeding a reindeer and
petting an octopus;

* Intimate whale watching safaris;

* An expanded selection of fishing expeditions;

* Visits to Alaskan breweries; and,

* Soft adventure for the whole family, such as panning for gold, biking
a rainforest, and rafting down rivers .
At 50,000-tons, the luxurious Crystal Harmony carries only 940 guests, and
is a perfect floating resort from which to view the breathtaking glaciers and
unspoiled Alaskan and British Columbian scenery .

These trips can offer either fixed or customized itineraries, however they must require active participation .

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"
The current spring season TV ads are running on eight channels: Animal
Planet, Discovery , Fox News, FX, National Geographic, Speed Channel, TBS and
the Travel Channel. All
itineraries feature at least one glacier experience; three include two glacier
experiences."
The diverse landscapes, seascapes and ecosystems of Alaska make it an
ideal repeat destination for adventurers of all kinds -- nature buffs,
culinary aficionados, fitness enthusiasts, and families.

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"
"The online guide makes finding information about Nevada's great choice of
adventure activities fast and easy," Hunt said.
NCOT's 2005 print ads, designed for travel and adventure magazines,
feature different people on the road to adventure than last year's ads but
retain the cheerful blue skies and sunshine yellow design.

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A complete listing of all 125 Alaska shore excursions may be found on the
Crystal Cruises website at http://www. For a complimentary
brochure on the 2005 Alaska season, please contact a travel agent or call
866-446-6625.

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com/cgi-bin/prnh/20040114/NEVTOURLOGO
Photo: http://www. A sequence of adventure scenes show people
bicycling, running, kayaking , skiing, hiking and fishing as the announcer
says, "There's more to Nevada than you think. tourism entity fully
licensed by the Chinese government to advertise and promote tourism in that
country of nearly 1.
From the regal beauty of Victoria to the Tlingit history of Ketchikan,
ports of call reveal the beauty of a land embraced by nature.

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Nevada Commission on Tourism Launches '05 TV Ads Online 'Wide Open' Adventure Guide

CARSON CITY, Nev.
Lorraine Hunt announced today." The ad directs viewers to http://www.travelnevada.com/tv to order an
adventure guide and visitor guide."
Nevada's Online Adventure Guide, found at http://www.com, handily
accesses seven adventure categories: Hiking, Biking, Climbing, Backcountry,
Off-Roading, Water Sports and Air Sports.
Since February 2004 when NCOT first entered the television market, the
"Wide Open" campaign has generated nearly 22,000 responses through the Web
site and toll-free telephone number.

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The adventure guide in a
pocketsize book is available to order free online.4 percent. For example,
kayaking adventures offered in nearly every port of call provide a new
perspective of the Last Frontier.

As part of the Crystal Visions Enrichment Program, special-interest
lecturers including noted geologists, historians and naturalists will be
aboard all sailings to share their insight on the natural beauty, history and
culture of Alaska. Depending on
the itinerary, guests will travel to Vancouver and Victoria, British Columbia,
Canada; Juneau, Skagway, Ketchikan, Wrangell, Whittier , Seward and Haines,
Alaska, cruising the Inside Passage, Glacier Bay, Hubbard Glacier and/or Tracy
Arm.

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"The new ad shows people enjoying some of Nevada's many outdoor adventure
activities in beautiful mountain areas," Hunt, NCOT chair, said. "When creating our 'Crystal Adventures,' our team is
guided by the increasing interest of our sophisticated guests to collect
experiences that are unique, exclusive and personally enriching.

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Print ads run in travel magazines in the United States ,
Canada, Japan, and China, where Nevada is the only U.crystalcruises.

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From May through September , Crystal is offering 12 departures -- the most
extensive Alaska season ever offered by the luxury cruise line. The season
begins May 9 with a just-added 9-day itinerary featuring three glacier visits
starting at $2,195, followed by a new 7-day journey round-trip from Vancouver
on May 21 with fares from $1,495.