"
Through the Missing Children's Network, photos and descriptions of missing
children are sent electronically from NCMEC to Wal-Mart's home office. Secretary of the Interior recognizes the joint stewardship
efforts of landowners on the permanently protected parks and open
spaces on the IRLR

ORANGE COUNTY, Calif.
Speaking in Irvine Regional Park to 200 invited environmentalists , city,
county, state and federal officials, Reserve landowners, and outdoor and
environmental advocates, Bren announced creation of the Irvine Ranch Land
Reserve Trust."
The Reserve stretches from the mountains to the sea in central Orange
County and covers more than 145 square miles. "While the Trust is just beginning to evolve, we
are committed to an important principle: We will work with everyone who wants
to accomplish this long-term vision for the Reserve.com, http://www.

hikers permitted

National Partnership Has Resulted in 134 Missing Children Recoveries Through
Photos in Stores and Clubs

PHOENIX, Wal-Mart announced today it
will donate $200,000 to the National Center for Missing + Exploited Children
(NCMEC) and host a national child identification day as the company enhances
its commitment to a program that has already united 134 missing children with
their families.
Since 1996, Wal-Mart and NCMEC have partnered together in programs such as
the Missing Children's Network bulletin boards in all 3,700 Wal-Mart stores,
SAM'S CLUBS and distribution centers."
The IRLR Trust's goal is to mobilize people and organizations with a
special interest in the Reserve; continue a common approach to stewardship;
agree to a more ambitious vision for what the Reserve might become, and to
focus new financial resources and energy toward restoring , managing and
providing access. It contains
parks, beaches, permanently protected open space , habitats and wildlands set
aside over the years for the enjoyment of citizens of Orange County, Southern
California and the world.

Mass Exodus of Summer Travelers Spotted Escaping City Limits

Fill your new REI Vista daypack with tasty treats, grab
your REI Mistral II soft-shell jacket, and lie in wait for the next celestial
phenomena.

waypoints smokies

It
works in cooperation with the U.
Today 's announcements build on Bren's donation in November 2001 of an
additional 11,000 acres of pristine wildlands -- most of it in the North Ranch
in the spheres of the cities of Anaheim and Orange -- for permanent
protection. REI Makes Outdoor Escapades Easy - All Summer Long - With Expert Tips ,
New Online Tools and Innovative Products

SEATTLE, Memorial Day marks the kick-off to
summer -- a welcomed arrival for the more than one in three travelers planning
nature -packed excursions at least once this season (1).

School's out for summer.

cordillera hikers

The Wal -Mart Missing Children Network bulletin board program is one of
several activities. Internationally , the
company operates in Puerto Rico, Canada, China, Mexico, Brazil, Germany,
United Kingdom, Argentina, and South Korea.

About Wal-Mart + SAM'S CLUB Foundation
Last year, Wal -Mart Stores, Inc.

* Introduce Michael O'Connell as executive director of the IRLR Trust . It captures and protects the
historic beauty and natural diversity of Southern California.
At the time of the 2001 land gift, the Bren Foundation committed
$30 million to fund both accelerated public access and the long-term
maintenance and restoration of the Reserve's sensitive habitats.

Recreational
Equipment, Inc. Sure to
be a favorite among forest fairies and families alike, REI introduces its
seemingly Lord of the Rings-inspired REI Hobitat 4 + 6 tent, incorporating
vertical sidewalls and tons of head room. Get advice
from the experts by consulting with the REI "Escape Artists" for tips on great
trips and gear.

hikes gorp

"The Irvine Ranch Land Reserve
is gaining national recognition as a spectacular natural and recreational
resource unmatched in its variety." O'Connell said the Irvine Ranch Land
Reserve Trust will fulfill Bren's vision of the Reserve as a world-class
natural and recreational asset by forging strong partnerships with landowners,
managers and other Reserve stakeholders. And after a
day of climbing, paddling or hiking, treat the kids to homemade ice cream with
the portable Camper's Dream Ice Cream Maker.

cordillera bushwalking

That donation increased the amount of protected lands in the
Irvine Ranch Land Reserve to more than 50,000 acres -- more than half of the
historic 93,000-acre Irvine Ranch.

In search of summer solace? Witness nature in extraordinary form by
referencing the REI Escape Hatch for the latest listings of upcoming meteor
showers and eclipses. REI offers products from all of the top brands for camping,
climbing, cycling, hiking , outdoor cross training, paddling, snow sports and
travel, including its own line of award-winning gear and apparel.

tramping hikes

Donald Bren Unveils Long-Range Vision for Expanded Public Access Wildlands Protection on 50 000-Acre Irvine Ranch Land Reserve

"
Bren said he imagines "a world-renowned park, restored and managed to a
standard that inspires other conservation areas and land managers -- and a
place where people can enjoy nature and open space close to their homes, and
where visitors from around the world come to experience the best of Southern
California.

* Invite the public to celebrate completion of a significant hiking,
jogging, walking and bicycling trail that now stretches more than
22 miles from one end of The Irvine Ranch to the other.

pickatrail carolinas

The company has invested more than
$1 million in its efforts to help NCMEC find missing children. (NYSE: WMT ) operates Wal-Mart Stores, Supercenters,
Neighborhood Markets and SAM'S CLUBS in all 50 states."

* Accept on behalf of the Reserve's landowners/stewardship partners, a
2004 Award of Excellence from the Joint Venture Partners in
Stewardship Program sponsored by the U.

Does the backcountry beckon? From climbing Kilimanjaro to trekking local
trails, peruse a list of REI Escape Hatch's most popular trips.

backpacking trailheads

About National Center for Missing + Exploited Children
Alexandria, Virginia-based National Center for Missing + Exploited
Children (NCMEC ) is a 501(c)(3), nonprofit organization, which serves as a
national clearinghouse for information and resource for child protection. More
information about Wal-Mart's charitable giving can be located online at
http://www.org .
Mark Burget, executive director of The Nature Conservancy in California ,
praised today's announcements, calling them "a milestone in public-private
collaborative efforts " to expand both the protection and public enjoyment of
some of Southern California's most significant natural resources.

appalachian backpacking

Bren also used the historic event to:

* Say the $20 million gift will be used to accelerate public access to
more areas of the Reserve, including opening nearly 30 new trails
during the next three to five years. "My hope is that the other organizations
with an interest in parts of the Reserve will join us in a permanent
and unwavering commitment to ensure that the land protected in the
Reserve is managed, improved and enjoyed in perpetuity, regardless of
ownership," Bren said. Working together, we
will help transform the Reserve into an internationally acclaimed treasure of
conservation management and recreation , so it will one day enjoy the level of
reverence bestowed on our national parks.

pickatrail finders

Wal-Mart also displays Missing Children Alerts and photos
over the in-store Wal-Mart TV Network.com or call 1-800-THE-LOST
(1-800-843-5678). The
non-profit organization will encourage far-reaching and cooperative efforts
among more than 30 public entities involved with the Reserve."
O'Connell said the many tasks of the Irvine Ranch Land Reserve Trust will
include:

* Accelerating public access to many new areas of the Reserve, with a
focus on outings and access that do not require guides;

* Funding in perpetuity the management, maintenance and improvement of
the natural resources on the Irvine Ranch Land Reserve;

* Mobilizing people and organizations with a special interest in the
Reserve to help build upon the unified approach to stewardship that
The Nature Conservancy and public agencies have developed over the
past decade;

* Creating and carrying out an ambitious long-term vision for the
Reserve and focusing new financial resources and energy to restoring,
managing and providing access to what Bren called "this spectacular
place. And family camping has never been more fun.

1700 hiking

3 and online at http://www. The company also distributes posters
throughout each store location to hospitals, schools and community groups. Since its establishment in 1984, NCMEC has assisted
law enforcement with more than 116,500 missing child cases, resulting in the
recovery of more than 94 ,500 children., Irvine Ranch Land Reserve,
Vowing to create a "new standard" for conservation stewardship and outdoor
recreation, Irvine Company Chairman Donald Bren today unveiled an ambitious
vision to enhance the protection, management and expansion of public access to
the 50,000-acre Irvine Ranch Land Reserve on the historic Irvine Ranch. "To achieve that, we must assure that the globally
important natural resources of the Reserve will be managed and cared for in
perpetuity, and that the Reserve also will provide a stunning array of outdoor
opportunities to experience Southern California as it was many years ago. The
Bren Foundation gift brings to $50 million the amount Bren has donated
to fund long-range recreation and conservation activities on the
Irvine Ranch Land Reserve.rei.

inca pickatrail

"We are
able to capture the eyes and attention of millions to aid in the recovery of
these children," Montgomery added. - Non-profit Irvine Ranch Land Reserve Trust created to fulfill vision
for land as world-class natural and recreational resource

- Additional $20 million donated to expedite expanded public access and
enhanced conservation resource management; brings to $50 million
amount Bren Foundation has donated to enhance Reserve

- First of three Mountains-to-Sea Trails is complete, stretching from
Anaheim Hills to Back Bay of Newport Beach; two more are planned

- U. Secretary of the Interior Gale Norton presented the award. Since then,
40 miles of new trails have opened on the Reserve, bringing to more than
200 the miles of trails on the reserve. For mom- and sis-friendly gear,
check out the REI Sub Kilo sleeping bag and the REI Aries pack. Although, if you're hankering for hybrid, try the REI Taku Jacket,
combining hard- and soft-shell fabrics for the ultimate in weather protection
and breathability.

permitted hike

S.
Wal-Mart Stores, Inc. He said the Bren Foundation would make a $20 million gift to
the Trust to support enhanced conservation and recreation on the Reserve ."
"I want the Irvine Ranch Land Reserve to set a new standard for
conservation stewardship and public access that will be understood and
appreciated not just in Orange County, but throughout the United States," Bren
told the assembled guests. "The Nature Conservancy is looking forward to working closely
with the new Irvine Ranch Land Reserve Trust to manage and protect this
valuable natural treasure while giving millions of residents the opportunity
to experience the great outdoors .

pickatrail smokies

Associates
place the photos on bulletin boards located at the store entrances. It passes through the sphere of Anaheim, and the cities of
Orange, Tustin, Irvine and Newport Beach.S.
In time for Memorial Day adventures, REI has developed the perfect getaway
planner that's sure to help outdoor recreationalists with a plethora of summer
planning needs. There's no smoke and mirrors with the new "Escape Hatch" on
REI.
To make sure travelers are geared up to take on whatever Mother Nature
throws their way, REI offers everything from tips and recommendations,
accessible online or in-store, to travel packages through REI Adventures to
the latest news and information on hot new products at REI, including
women-specific gear, light and fast innovations and products enjoyed by the
entire family.com and REI-OUTLET.

carolinas hikes

From
there the photos are sent directly to stores either nationally or to regions
where it is believed by authorities a missing child could be.
Customers who recognize a child are urged to call 1-800-THE-LOST
(1-800-843-5678) or the local law enforcement agency. The
Nature Conservancy's California Program, which manages The Irvine
Company's wilderness land on the Reserve, also received an Award of
Excellence from Secretary Norton.5 lbs with the ultra-light and fast trio including the
REI 45L UL pack, REI Quarter Dome UL tent and REI Sub Kilo +20 sleeping bag. While
anyone may join or shop at REI, members pay a one-time $15 fee and receive a
share in the company's profits through an annual member refund based on their
purchases.

finders waypoints

Because updated photos and descriptions are critical to the recovery of
missing children, Wal-Mart and NCMEC will partner with Abbott's Ross Products
Division, the makers of infant nutritional products such as Similac, to
provide free child identification kits to parents at Wal-Mart stores during
the Labor Day weekend on Sept.walmart. "Wal-Mart has invested more than $1 million
in helping this cause, and we will have more to announce this year as we
continue to work with NCMEC," he stated.
Secretary of the Interior Gale Norton praised the Reserve as "a model of
public-private partnership that will conserve our natural heritage for both
people and wildlife. Department of Interior to
encourage public/private cooperation to improve parks and wildlands. "I
commend the company, The Nature Conservancy and the many other
partners involved in the Irvine Ranch Land Reserve for creating a
model of public-private partnership that will conserve our natural
heritage for both people and wildlife.

pickatrail trailheads

Department of Justice's Office of Juvenile
Justice and Delinquency Prevention.

About Wal-Mart Stores , Inc., contributed more than $170 million in
cash donations to support local communities and nonprofit organizations. The product
of years of cooperative planning and implementation across multiple
jurisdictions, the "Mountains to Sea Trail" connects the rugged
Anaheim Hills above Irvine Regional Park with the Back Bay of Newport
Beach.
U.
"Partnerships will form the very heart of the Trust, guiding virtually
everything we do," he said. Founded in
1938 by a group of Pacific Northwest mountaineers seeking quality equipment,
REI is today the nation's largest consumer co-op with more than 2.com -- and an adventure travel company, REI
Adventures .

This category, and its subcategories, are for informational, and personal sites which are entirely, or primarily about hiking.

permitted finders

com . The company's securities are
listed on the New York and Pacific stock exchanges under the symbol WMT.
Before joining the Trust, O'Connell held a number of key positions
with The Nature Conservancy in California, including managing director
of the South Coast Ecoregion and senior advisor for Science and
Policy. "Through its far-sighted
conservation ethic and public-mindedness, The Irvine Company has given
the people of Orange County and California a treasure for all
generations to enjoy ," Norton said in presenting the awards. (REI), a national retail cooperative providing quality outdoor
gear and clothing, is a one-stop shop for campers and wanderers-at-large
looking to gear up and leave the traffic jams, cell phones and the daily grind
behind. Camping, second only to walking , remains the
most popular outdoor activity in the country, attracting more than 55 million
Americans in 2004 (2).

About REI
REI is a national outdoor retail cooperative, committed to inspiring,
educating and outfitting for a lifetime of outdoor adventures. REI currently operates stores in 25 states, two online
stores -- REI.

bushwalking huayhuash

"We know that 134 children were recovered after callers to 1-800-THE-LOST
specifically stated they recognized a child's photo on a Wal-Mart or SAM 'S
CLUB board," said Allen.

The Reserve includes renowned areas such as
Limestone Canyon, Crystal Cove State Park, Fremont Canyon, Round Canyon and
Laguna Coast Wilderness Park. Meanwhile, more than 1,500 hikes and
other outings sponsored by The Nature Conservancy have been enjoyed by in
excess of 50,000 people of all ages.5 million
active members.

(1) Travel Industry Association of America, May 2004
(2) National Sporting Goods Association, March 2005

backpacking huayhuash

Wal-Mart Increasing Resources to Help Find Missing Children

backpacking 1700

"There is a Wal-Mart or
SAM'S CLUB in just about every community in the United States where customers
can see the names and photos of missing children.
"Nearly 7,000 children have been featured on Wal-Mart bulletin boards --
5,300 of whom have been recovered," said Ernie Allen, NCMEC president and CEO. NCMEC's congressionally mandated
CyberTipline, a reporting mechanism for child sexual exploitation, has handled
more than 335,000 leads.S. The new funds also will be used
to maintain and restore the Reserve's many important habitats.
"From a biological perspective, the Reserve is extraordinarily diverse,
with numerous species of wildlife and some of the richest stands of native
grasslands , oak woodlands and coastal sage scrub left in Southern California,"
Burget said."

cordillera hike

"With more than 130 million customers visiting Wal-Mart stores and SAM'S
CLUB locations each week , we're in a unique position to help," said Tom
Montgomery of the Wal-Mart + SAM'S CLUB Foundation . For more information about NCMEC,
please visit http://www.S. This award suggests to me that we are well
on the way to creating a national treasure here for all to enjoy.

carolinas onestep

Bren said the new donation
announced today will help fund his "highest priority and personal
passion": The creation of two more mountains-to-sea trails "that
allow people to hike, bike or ride from the mountains to the ocean
unimpeded as they experience the magnitude, magnificence and diversity
of the Irvine Ranch Land Reserve."

"This award validates the significance of the diverse land protected on
the IRLR, and the remarkable cooperation between our company and government ,
community and environmental organizations whose collective efforts created and
sustain the Reserve ," Bren said in response.com/planyourescape, where visitors can easily peruse popular
hikes specific to their area, get inspired by other like-minded
adventurers -- REI-dubbed "Escape Artists" -- and learn about the season's
hottest gear and apparel for more memorable travel. For enthusiasts who don't think it's possible to pack a tent,
sleeping bag and backpack for under 10 pounds? How about nine? Even less?
REI takes it down to 8. A portion of REI's profits is set aside each year for support of
environmental stewardship and outdoor recreation causes.

carolinas inca

Wal-Mart's Montgomery said the company continues to work on new tools in
the fight for missing children.missingkids.walmartfoundation .