* Activity Lists - Fully searchable database of simple activities for
achieving balance.maximumbalance.

Approval of the merger agreement requires, among other required votes, the
affirmative vote of 66 2/3% of the votes entitled to be cast at the special
meeting by shareholders other than members of the Buy-Out Group and their
affiliates or associates.

goods conventions

* Personal Balance Dashboard - A personal balance snapshot including
worksheets completed, links to buddies, and profiles of interests and
goals.
"Unlike traditional personal achievement and self-help programs, we don't
believe that people are broken or need fixing.maximumbalance.

* Permission to use quotation neither sought nor obtained.

underwater publications

Reading about or listening to one expert's perfect-world
recommendations is often irrelevant to my particular situation. Maximum Balance is the only personal achievement and self -improvement
company dedicated to using technology to fully integrate offline, online and
mobile solutions plus the proven power of social networking into a single
interactive, action-oriented and results-driven life achievement user
experience. The Company
designs, manufactures and markets a portfolio of winning, consumer-preferred
brands across four categories: Watercraft, Marine Electronics , Diving and
Outdoor Equipment.

medicine publications

Maximum Balance Interactive is a free, Web-based toolset and community that
gives individuals seeking a more balanced life an environment in which to
interact with and benefit from the combined wisdom, experience and support of
their friends, family, peers, mentors and professionals.

ABOUT JOHNSON OUTDOORS INC.

forums directories

* Mentor Matching - Meeting space for members interested in giving back by
finding or being a mentor.

speleology exhibitions

* Personal Life Balance Assessment - A free, 10-question online assessment
that allows users to determine where they are most out of balance."
To find out more about Maximum Balance and become a member of the Maximum
Balance Interactive community for free, please visit:
http://www.10 per share, which
represents a 21.
As the Company noted in its definitive proxy statement that it recently mailed
to its shareholders, the Board of Directors urges all shareholders who have
not already done so to vote FOR the merger by mailing in their proxy cards
TODAY.

medicine wreck

Launches Maximum Balance Interactive , a Free Website Available Now Built on
the Power of Social Networking

PHOENIX, Phoenix-based Maximum Balance today
announced the launch of Maximum Balance Interactive , a new approach for
achieving life balance built on the proven power of social networking. "Being part of an easily accessible community of like-minded people
sharing their real-life experiences inspires me to achieve success and
balance. The free Maximum Balance
Interactive toolset includes a personal life balance assessment, personal
balance dashboard, public and private journals, community discussion threads,
tools for finding a mentor or professional help, a library of Maximum Balance
articles on achieving life balance and lists of simple activities users can
complete daily and weekly to stay in balance. at the Company's special shareholder meeting on March 22,
2005. under which JO Acquisition Corp.00 offer and a 53. Johnson Outdoors shareholders who have questions or need
assistance voting their shares may call Innisfree M+A toll free at
(877) 825-8964 or collect at (212) 750-5833.

exhibitions consumer

* Community Discussion Threads - Interactive forums across multiple topics
of life balance. "We all have good ideas for achieving life balance..
Johnson Outdoors is a leading global outdoor recreation company that turns
ideas into adventure with innovative, top -quality products.

technical forums

In addition to the power of the community, Maximum
Balance members use a comprehensive suite of more than 25 Guides, 75 articles
and 500 tips and activities. RACINE, Wis.2% premium to the average closing price of Johnson Outdoors
Class A common stock for the 30 days prior to the Buy-Out Group's initial
$18.7% premium to the 52-week average closing price prior to
the February 20, 2004 announcement of the offer, Johnson Outdoors'
unaffiliated shareholders will receive guaranteed value for their investment.

publications forums

The diversity in experiences and interests is unified
by a common desire that members share for achieving success while maintaining
balance in their lives.htm

About Maximum Balance -- Maximum Balance is transforming the way people
reach, maintain and balance their life goals and objectives.
(Nasdaq: JOUT) today announced that Institutional Shareholder Services (ISS),
the nation's leading independent proxy advisory firm, has recommended that
Johnson Outdoors shareholders vote FOR Johnson Outdoors' proposed merger with
JO Acquisition Corp.

In recommending that Johnson Outdoors shareholders vote in favor of the
proposed transaction, ISS stated in its March 2, 2005 report:
"Based on our review of the terms of the transaction .

recreation diving

ISS Recommends That Johnson Outdoors Shareholders Vote in Favor of Proposed Merger with JO Acquisition Corp.

will acquire all of Johnson Outdoors'
outstanding shares for $20.10 per share in cash.

sporting consumer

Most people don 't need a rigid
program that breaks them down and tries to build them back up.com/selfassess., JOHNSON OUTDOORS INC.
In its report issued today, ISS also recommended that shareholders vote to
approve the proposal that would give Johnson Outdoors the authority to adjourn
the special meeting of shareholders if there are not sufficient votes to
approve the transaction and related items.

speleology sporting

* Public and Private Journals - Tools for capturing thoughts, feelings and
events in an always-accessible online journal. Rather,
they're already doing a lot of things correctly, and just need a simple 'push'
and the unique ideas of friends, both known an anonymous, to help them along,"
said Brooks .JohnsonOutdoors.

forums dive

recreation underwater

com

To complete the free Maximum Balance Personal Assessment, please visit:
http://www.

publications technical

"
Maximum Balance has applied the best practices from social networking web
sites and self improvement programs to create an environment where users
interact on attaining any balanced life goal. We deliver the
systems, tools and support that enable people to achieve success across five
critical Cornerstones of life -- Personal, Relationships, Career, Finance and
Giving. Accordingly , Johnson Outdoors urges shareholders,
whether or not they plan to attend the special meeting in person , to sign,
date and return the Company's proxy card or to follow the instructions
supplied on the proxy card for voting by telephone or via the Internet as soon
as possible.

speleology cave

Visit http://www . Johnson Outdoors' familiar brands include, among others:
Old Town(R) canoes and kayaks; Ocean Kayak (TM) and Necky(R) kayaks; Minn
Kota(R) motors; Humminbird(R) fishfinders; SCUBAPRO(R) and SnorkelPro;
UWATEC(R) dive equipment; and Eureka!(R) tents.

diving cave

Maximum Balance Announces Breakthrough in Personal Achievement and Life Balance

Maximum
Balance Interactive is about bringing together a community to share those
ideas."*

As previously announced on October 29, 2004, the board of directors of
Johnson Outdoors approved a definitive merger agreement with JO Acquisition
Corp.

conventions safety

"Maximum Balance Interactive offers everything that traditional personal
achievement and self-help programs don't provide," said Elizabeth Goldman, a
27-year old marketing professional and Maximum Balance Interactive community
member.
* Online Worksheets - Focused assessment, planning and activity lists for
driving balance in a specific life area.com to see Maximum Balance Interactive in
action and learn how individuals, friends, peers, mentors and professionals
are coming together to achieve life balance.com .

outdoors diving

"Social networking is proven to work for achieving health and fitness
objectives. These tools focus on building the elements that
work for each individual , not fixing generic "issues" as defined by others..

water exhibitions

"We realized the same
strategy could be applied beyond just health and fitness to the 5 Cornerstones
of life balance defined by Maximum Balance -- Personal, Relationships, Career,
Finance and Giving. in particular the
premium paid to current shareholders and the procedural safeguards taken in
negotiating the terms, we believe that the merger agreement warrants
shareholder support. The transaction, if
approved, is expected to be completed shortly after the March 22, 2005
shareholder vote.
Under the terms of the all-cash offer of $20.

chats cave

The power comes from the accountability of sharing those goals
with friends or the larger community creating a broad support infrastructure,"
said Andrew Brooks, co-founder of Maximum Balance. Its recommendations are relied upon by hundreds of major
institutional investment firms, mutual funds , and other fiduciaries throughout
the country.

goods directories

publications chats

ISS is widely recognized as the leading independent proxy advisory firm in
the nation.

Visit Johnson Outdoors online at http://www.

safety medicine

"
Maximum Balance Interactive members include professionals, homemakers,
students and retirees.maximumbalance .