Over
7,300 consumers participated in the February Consumer Intentions and
Actions survey and 75% of them said they regularly or occasionally go
online to research before making an in-store purchase.

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This release includes "forward looking statements " that involve
uncertainties and risks.
-- African Americans research shoes online more than any other category.

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Morningstar Inc.

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Receives Highest Rating By Morningstar

JACKSON CENTER, Ohio, Thor Industries,
Inc. This makes it easy to check e-mail and access frequently used sites
anytime and from anywhere.

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-- Whites research travel online more than any other category.

that directs

Factors which could cause
materially different results include, among others, the success of new product
introductions, the pace of acquisitions and cost structure improvements,
competitive and general economic conditions, and the other risks set forth in
the Company's filings with the Securities and Exchange Commission.3 years, for those who
research online.
Through the myLife@ online portal, people can more readily check e-mail,
access bank accounts and financial services , shop at favorite online
retailers, make travel arrangements, get the latest news and weather, find
movie show-times and purchase tickets, access the best online entertainment,
create fast links to favorite Web sites, search the Web and countless other
tasks. The
entire set-up process can take less than 5 minutes.

Contact: Steve Honig
The Honig Company, Inc .

This category directs you to subcategories for invitations online, that you can buy, and for companies that make them.

shopping buy

Market metrics used by
Industry Week include 3-year revenue growth, return on equity , and profit
margin.

"Most retailers have focused on their in-store experience but for many
consumers online research is replacing the store as a way of gathering
information on products and pricing before purchasing at the store level,"
said Joe Pilotta, PhD, BIGresearch. "The new consumer shopping model fits
the needs of today's shopper who is more knowledgeable and wants to have
the option of purchasing goods and services where they want, when they
want.

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(NYSE: THO) has been named by Industry Week (August 2005) as one of the
50 Best U. Retailers who focus only on in-store shopping risk loosing
incremental sales opportunities as both men and women are equally engaged
in this dynamic," said Pilotta. www.com

Located at http://www. myLife@ then creates a personalized portal for the user.

this them

" In it latest issue
(8/8/05), Fortune noted that Thor is up 34% from its 8 /16/04 price and again
rates Thor a "buy" now.
Retailers who aren't integrating their
in -store marketing with online initiatives risk loosing incremental sales
opportunities according to just released survey from BIGresearch. "The amount of Web sites on the Internet
has increased exponentially during the past several years giving consumers an
endless number of options.

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Thor Rated One of 50 Best Manufacturing Companies By Industry Week; Fortune Rates Thor a 'Buy' Again

Other companies rated included Paccar, Oshkosh,
Winnebago, Monaco, Fleetwood, Supreme, and Coachmen.
-- For women , 70.
-- Travel has the oldest average age of online researchers at 44.

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, a leading provider of independent investment research,
rated Thor A in growth, A+ in profitability, and A in financial health in the
"truck makers" category.

For more consumer insights or to comment on this release visit the
BIGresearch blog:
http://whencustomerstalk.mylifeat.
In addition, people can access their myLife@ personal portal from any
computer."
Consumer surveys and focus groups show that consumers are becoming
increasingly comfortable with using the Internet for daily tasks such as
banking and shopping.

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-- For men, 79.8% research travel online before, making it the #1
category .blogspot.com, myLife@ enables people to organize the Web
sites they regularly visit into an easy -to-use interface for fast access that
will save time and simplify the Internet for the everyday user .com

subcategories that

Thor was rated by Fortune (9/6/04) as one of the "100 Fastest Growing
Companies " and one of "seven stocks to bet on now.1
years.

myLife@ Launches to Help Consumers Simplify the Internet and Make Online Experiences Easier and Faster

"Navigating the Internet has become an overwhelming task for many people,"
said Paul Cha, president of myLife@.

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Thor was the only company out of 19 companies to
receive all A grades.
-- For income groups the top categories researched online before
purchasing:
-- Less than $15,000 Food
-- $25,000 - $34 ,999 Electronics
-- $50,000 - $74,999 Housing
-- $100,000 + Financial Services
-- The top 2 categories 18-24 year olds research online before purchasing
are shoes and apparel.com

About BIGresearch

BIGresearch is a consumer market intelligence firm that provides unique
consumer insights that are gathered online utilizing very large sample
sizes.

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PRESS RELEASE More Consumers Researching Online Before Buying in the Store

Complimentary Findings

The survey asked consumers whether they researched online before purchasing
any of the following products or services categories: Apparel; Auto;
Electronics; Financial Services; Food; Household Cleaning Products;
Housing; Shoes; and Travel

Other key findings from the survey include:

-- 74% of men and 74% of women regularly or occasionally said they
research one or more products online before purchasing in a store.
People can register for a free account at myLife@ , and then set up their
personal myLife@ portal by going through a simple set up process where they
choose their banks, shopping sites, local movie theatres and other online
destinations. myLife@ lets people save time and simplify their
online lives.

them category

-- Housing has the youngest average age, 40. BIGresearch's syndicated Consumer Intentions and Actions survey
monitors the pulse of more than 7,000 consumers each month to empower its
clients with unique insights for identifying opportunities in a competitive
and changing marketplace.New Web Portal Enables People to Simplify and Better Manage Their Online Lives

LOS ANGELES, myLife@, an online portal designed
to simplify the Internet, launched today, enabling people to perform everyday
tasks on the Web faster and more easily than ever before.

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S. Manufacturers.

Thor is the largest manufacturer of recreation vehicles and the largest
builder of mid-size buses.
-- Hispanics research apparel online more than any other category.

greetings buy

Manufacturing metrics include asset turnover, inventory turnover , and
return on assets. There can be no assurance that actual results will
not differ from the Company's expectations.8% said they research electronics before buying in-store,
making it the #1 category. However, those surveys also reveal that consumers are
frustrated with the amount of time it takes them to navigate the Web and want
to simplify their online experience.

myLife@ is based in Palos Verdes Estates, California.
310-246-1801
press@honigcompany .

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bigresearch.

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Industry Week considers financial measures that
pertain to operational efficiency and market success.