S. News & World Report, "the number one health problem for
dogs is obesity.com -- announced today it has completed its management
review of operations for its current year ending December 31, 2006 .

Gross revenues of the Company will be enhanced with its licensing
agreements presently being finalized for the United States mass market, the
European specialty pet retail market, and the mass market in Asia. The design helps
to protect the landfills, and yet does everything that clay litters do.. 16th St. Highway 36 in Avon, all central Indiana Marsh
stores, and at central Indiana National City Bank branches.org or call 317-872-5650, ext.

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PRESS RELEASE Pet Ecology Launches Strategic National and Regional Media Campaign for 2006

Deborah Evans, Director of Media and Marketing for Pet Ecology, in
describing the entire 2006 media program stated: "We have spent the last
few months concentrating on our product development, product rollout,
hiring customer service and field reps, and building our infrastructure to
handle our national rollout. In addition , the Company's 2006 projections include penetration
in another 16,000 retail distribution outlets , made up of professional cat
breeders and veterinarians, for a combined total of over 30,000
distribution outlets by the end of the year. The Company is also
projecting $2-$3,000,000 in media costs for 2006 , including print,
television, radio, and internet media, as well as major trade journals and
pet -oriented consumer magazines, such as Pet Products News, Cat Fancy, Dog
Fancy, Veterinary Practice News, Cats & Kittens, Cats USA, and Kittens USA. The
Company has decided that its launch of several of its products in the mass
market in the United States, as well as Europe and Asia, is better
accomplished in the short term through licensing, as opposed the Company
incurring the substantial costs associated with such launches. The Company
should recognize $3,950,000 of licensing revenues in 2006, which has very
little or no direct costs associated with this revenue stream, and thereby
will be recognized as net income by the Company.
Our strategy is to continue to launch innovative products in 2006 and
beyond, to these established distribution channels, and thereby avoid
significant customer acquisition costs associated with a launch of our
products into the mass market.

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The design helps
to protect the landfills, and yet does everything that clay litters do. Based upon an
estimated 83,461,654 outstanding shares at the end of 2006, the Company
anticipates $ . As
the society prepares for a second century of continuing care,
the needs of the community and its animals will only expand.

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Parenting and Beyond, a Emmy Award-winning
television program by Five Star Productions, will be airing a segment
called "Protecting your Pet," which focuses on Feline Lower Urinary Tract
Disease (FLUTD), and ways to help detect it by using Scientific
Professional Cat Litter with urinary track infection indicator. It is completely safe for cats and our environment , and does not
contain any sodium bentonite, as used in competing brands.

The Company projects recognizing $ 30,265,318 in gross revenues during
2006. The litter is
ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand
based products); it is 100% flushable and safe for sewer and septic tank
systems.

The registration fee is $25.

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In order to reach core influencers in
the pet category, the Company has made commitments throughout 2006 to Cats
USA , Kittens USA, Dogs USA, and Puppies USA.. The Company anticipates marketing a total of seven products and
product line extensions in 2006.

WHEN: Sunday, April 24, 2005
10:00 a. 102

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We have selected major publications, like "O" Magazine, to bring
our unique products to the attention of the consuming public.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: The statements, other than the statements of historical facts, may be
deemed to contain forward-looking statements with respect to events, the
occurrence of which involves risk and uncertainties, including, without
limitation , demand and competition for the company's products and services,
the availability to the company of adequate financing to support its
anticipated activities, the ability of the company to generate cash flow
from operations and the ability of the company to manage its operations. We proved in 2005 that our marketing
strategy of specifically targeting the specialty pet retailer, professional
breeder and veterinarian channels, was the correct strategy for a company
such as ours, which has unique products new to the pet products industry..

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Pet Product News and
Veterinary Practice News will also feature all of the Company's current and
future products on a national level with commitments into next year.S. The technique used is similar to that found in Merck's
Veterinarian Manual.S.

Other products anticipated being launched by Pet Ecology Brands, Inc.petecology. We will use these projections as our benchmarks for
each month in 2006, and plan to announce each month's progress to the
public by the 10th of the following month." Today, dogs are fed fat rich food and treats, and often
get significantly less exercise than required to maintain an ideal weight
and healthy condition. Registration
information is also available throughout the city at various
locations including Above + Beyond Animal Care located at
10828 East U. 102.

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Furthermore,
we have selected media outlets that reach our targeted consumer in the
shortest period of time..

Pet Ecology's K-9 Fat Free Dog Treats are the first fat free treats on
the market that meet the standards of the U. Based
upon this review, the Company announces its guidance for the financial
results it expects to achieve in 2006.

Operating income for 2006 is projected to be $ 11,174 ,887, pre-tax income
of $8,094,847 and with the utilization of approximately $5,000,0000 of net
operating loss carryforward due to the Company's start-up losses, the
Company should achieve after-tax earnings of $7,011,650. It has the ability to help indicate certain diseases commonly
occurring in cats.

A 20lb package configuration is scheduled for release in the week of
January 9, 2006, designed specifically for professional breeders & kennels,
and will also be available for consumers in early Spring 2006.

Other products anticipated being launched by Pet Ecology Brands in 2006
include the first fat free cat treat, a vitamin enhanced dog treat, a low
sodium and low fat microwavable gourmet cat dinner; and two product line
extensions for the Scientific cat litter line to help indicate feline
pregnancy and diabetes.

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(OTC: PECB) --
www. The May
issue of "O" magazine will include Pet Ecology's K-9 Fat Free Dog Treats in
a sweepstakes entitled "Spring Forward" in which the first 5,000 entrants
will receive a gift bag featuring different products. Our products are very unique and, we
believe, quantum leaps in the pet products industry, and we feel that our
media campaign and mix of media outlets are also unique, and will help us
with our mission to be viewed as one of the most innovative companies in
the pet products industry.

A 20lb package configuration, which was released to the market during the
week of January 9, 2006, and is designed specifically for professional
breeders & kennels, will also be available for consumers in early Spring
2006 ." Today, dogs are fed fat rich food and treats, and often
get significantly less exercise than required to maintain an ideal weight
and healthy condition.

Pet Ecology's K-9 Fat Free Dog Treats are the first fat free treats on
the market that meet the standards of the U.

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petecology.

(OTC: PECB) --
www. However, the Company also projects a
substantial increase in marketing and general administrative expense due to
its continuing national rollout of its various products.

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com -- today announced the launch of the Company's broad
scale media and advertising plan beginning in March and running throughout
2006. With
its products now widely available, Pet Ecology is beginning to advertise
its products in 11 national magazines, as well as launching national and
regional television advertising programs. The Company anticipates
launching its fat free cat treats and vitamin enhanced dog treats by the
end of March, and also a line of reduced fat and sodium microwavable
gourmet cat dinners at the end of June. has developed a revolutionary patented cat litter
that destroys urine odor, clumps, and is earth-friendly.
HSI is now calling on the community for increased financial
support.

OTHER: For more information or to register, log on to
http://www.

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Presently, the Company has
implemented distribution agreements with 8 distributors, representing
potential market penetration into 12,000 specialty retailers,
veterinarians , and breeders, located throughout the United States and
Canada.S. The Company presently has 3 field
representatives covering Texas, Pennsylvania and Indiana, and anticipates
hiring and training a minimum of 2 additional field representatives per
month over the next eight months. INDIANAPOLIS ,

WHO: Humane Society of Indianapolis

WHAT: Mutt Strut 2005 presented by Above + Beyond Animal Care

The Humane Society of Indianapolis will host a day of fun for
critters and their people at the Indianapolis Motor Speedway.org to register on-line.

feline certificate

Pet Ecology Brands, Inc. - 2:00 p.

The place to find sites that offer pet photo contests .

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Pet Ecology's
Scientific Professional Cat Litter will be featured in the June issue of
"O" magazine in the "What's Going On" section, and the Company also has
commitment for the July issue. We have achieved significant market
penetration in the last few months and we are now entering our next phase
of market awareness for our products by launching this extensive media
campaign. We are proud of this overall plan, as we believe
it will build brand awareness for our products in a matter of months, which
has taken years for our competitors. Join by clicking the link below:
http://www . The Company will also
sponsor various animal charities and events throughout the country.07 per share, if all such options and grants are fully
vested in 2006.
Registration brochures can be found as well as at various
retailers and veterinary clinics in the metropolitan
Indianapolis area.

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The litter is
ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand
based products); it is 100% flushable and safe for sewer and septic tank
systems.
According to U. Currently available are Scientific
Professional Cat Litter and the Company's recently announced Professional
Breeder's bag, for high-volume, professional users .

The Company projects penetrating approximately 15,000 pet retail outlets by
the end of 2006 with all seven product lines, which is approximately 70% of
the total pet retail outlets available to the Company in the United States
and Canada.
and more. However, this litter not only warns of possible
illness, but may also help indicate how far along the illness may be by the
color the litter changes to, thereby providing the pet owner significant
additional benefits and an early warning system concerning the cat's
health.

Indianapolis Speedway Gone to the Dogs

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Over the last few months the Company has established distribution
and retail penetration with 17 distributors that have an estimated 12,000
retailers and pet professional outlets in the US and Canada, and expects to
have 30 distributors and 20,000 retailers by the end of the year.
Finally, the Company's ads will appear in Citizen Pet, a quarterly
publication out of Alberta Canada, which is distributed to specialty
retailers, specialty papers, veterinarians and the community, and will help
brand recognition in Canada."

Stay up-to-date with current events by joining Pet Ecology's E-Mail Alert
List . has developed a revolutionary patented cat litter
that destroys urine odor, clumps, and is earth -friendly. Also planned are line extensions on
its patented litter that are designed to help indicate pregnancy and
diabetes. However, the Company's
earnings could be diluted by stock grants and stock options available to
senior management based upon the achievement of the Company's projected
goals including gross revenues, earnings, timely new product launches and
market penetration. News & World Report, "the number one health problem for
dogs is obesity.00 per person and includes a free
t-shirt or $40. More than 4,700 animals
brought to the Humane Society in 2004 were placed in homes.

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Pet Ecology has
commitments from "O" to be included its May, June , and July issues.
and more.

The Company anticipates recognizing average gross margins of 50 % on its
seven product lines during 2006.

Pet Ecology Brands, Inc. Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience with
significant weight gain via fat rich diets, ranging from heart and lung
problems, to skin and kidney diseases, to circulatory and immune system
issues.
Pets and their owners are invited to the Speedway to take a
walk at the famous track and enjoy a variety of festivities
including a blessing of the animals, pet contests and massages
for pets and people.
Indianapolis, IN 46222
Enter at Gate #2, on 16th Street

HOW TO
REGISTER: Those interested in participating in Mutt Strut 2005 can log on
to the Humane Society of Indianapolis website at
http://www. Participants must pre-register by
April 15, 2005 to guarantee t-shirts. The funds
raised by Mutt Strut will help support the programs and
services of the Humane Society.

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The
program will run 6 to 8 weeks and will reach 75 % of U. households.S. They are also cholesterol free and sodium free.00 for families and up to four t -shirts and all
pets will receive a bandana.

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with an additional 1 million copies sold through
newsstands per issue. New
television commercials are currently under production and will be broadcast
in mid April on major networks and cable.asp?BzID=1346&to=ea&Nav=1&S=0&L=1

About Pet Ecology Brands Inc. Department of Agriculture,
and offer dog owners an effective means to provide their pets with a
non-fat tasty treat. This includes
adding a minimum of 10 support staff and customer care representatives in
its home office in Dallas, as well as hiring, training and monitoring a
minimum of 20 field representatives, who will work exclusively for the
Company and be located in the top 20 geographic areas where the Company has
maximum specialty retailer penetration.S. Department of Agriculture,
and offer dog owners an effective means to provide their pets with a
non-fat tasty treat. In addition, there will be demonstrations
by breed rescue groups and search /rescue teams, and appearances
by local celebrities.indyhumane.

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Pet Ecology Brands , Inc. The projected start date for
airing is March 21, 2006. Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience with
significant weight gain via fat rich diets, ranging from heart and lung
problems, to skin and kidney diseases, to circulatory and immune system
issues. in
2006 include the first fat free cat treat, a vitamin enhanced dog treat, a
low sodium and low fat microwavable gourmet cat dinner; and two product
line extensions for the Scientific Professional cat litter line to help
indicate feline pregnancy and diabetes. K -9 Fat Free Dog
Treats, with their new packaging and updated design, are scheduled to be
available for shipping within the next three weeks.

Jane Lorenzen, Chief Operating Officer of Pet Ecology , in discussing the
Company's guidance stated: "We believe that 2006 will be the breakout year
for our company which is the culmination of several years of research and
development, strategic planning and the hiring of some of the best
professionals in our industry.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: The statements , other than the statements of historical facts may be
deemed to contain forward-looking statements with respect to events, the
occurrence of which involves risk and uncertainties, including, without
limitation, demand and competition for the company's products and services,
the availability to the company of adequate financing to support its
anticipated activities, the ability of the company to generate cash flow
from operations and the ability of the company to manage its operations.m.

m.indyhumane.S.

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It has the ability to help indicate certain diseases commonly
occurring in cats. The Company will begin a direct mail campaign to over 14,000
professional cat breeders this month, as well as an introductory campaign
for its K-9 Fat Free Dog Treats."

About Pet Ecology Brands , Inc.

WHERE: Indianapolis Motor Speedway
4790 W.

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Television programs and commercials are set to launch this month both
regionally and nationally.us/irpass. However, this litter not only warns of possible
illness, but may also help indicate how far along the illness may be by the
color the litter changes to, thereby providing the pet owner significant
additional benefits and an early warning system concerning the cat's
health.
Pet Ecology Brands, Inc. It is completely safe for cats and our environment, and does not
contain any sodium bentonite, as used in competing brands.

CONTACT: Camille Wallace
(317 ) 872-5650 ext.

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"O" magazine currently has
over 2 million subscribers, and is one of the top selling newsstand
publications in the U. "O" is a complete women's lifestyle magazine with
44% of its reader base owners of either cats or dogs. The commercials will be
30-second spots and will be featuring K-9 Fat Free Dog Treats. Regionally,
Pet Ecology will be airing commercials to support local retailers in
Indiana, California, Florida, Texas, Kansas, and Ohio, where the Company
has a large amount of retailer penetration.b2i.

PRESS RELEASE Pet Ecology Brands Inc. Announces Gross Revenue and Earnings Guidance for 2006

National advertisements on cable and network channels and regional TV
outlets are scheduled to begin in February 2006. A
sponsorship agreement was recently made with ARF House , located in Sherman,
Texas, the 3rd largest animal rescue organization in the U. The technique used is similar to that found in Merck's
Veterinarian Manual. They are also cholesterol free and sodium free.
According to U.

Prizes will be awarded based upon the total donations raised by
a participant in addition to the registration fee.

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National magazine ads will start in May with full-page advertisements in
"O" magazine (the Oprah Magazine), featuring Scientific Professional
Cat Litter and K-9 Fat Free Dog Treats.

In addition to "O" Magazine , Pet Ecology will release full page
advertisements for its products in several magazines including: Dog Fancy,
Dogs & Kennels, Cat Fancy and Cats & Kittens beginning in March, and
running through the end of the year. The Company is currently attending the
North American Veterinary Conference in Orlando, FL, presenting its
products to over 10,000 veterinary professionals. The maximum dilution in 2006 through these incentive
stock options and stock grants should not dilute earnings below
approximately $ . Although there are substantial challenges
ahead for our officers and directors in managing our growth and the
significant amount of product launches in 2006, we believe that we have the
right management and marketing professionals in place to achieve our
objectives in 2006.S.

Since 1905, the Humane Society of Indianapolis (HSI) has served
Central Indiana by caring for and placing its abandoned, abused
and neglected animals in loving homes.

sleeping treats

084 of earnings per share in 2006.

sleeping soon

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- - kjjkjk

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