. and the State Fair Corn Dog
Brand today announced the launch of the State Fair Michael Waltrip Racing
Challenge, powered by the SoftCoin BrandConnect loyalty platform.statefairbrand.

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com
For it's second Valentine's Day in a row, DateMyPet.

PRESS RELEASE State Fair Corn Dog Brand Launches the Michael Waltrip Racing Challenge

At the program's end, the racer with the best cumulative time will win the
Grand Prize , a trip for 7days/6 nights for the winner and three guests to
Orlando, Florida to see the Hershey 's Take Five 300 Busch Series race on
February 18, 2006.fuelindustries.

midnight veteran

From parrots and kitties, to horses,
snakes and man's best friend, DateMyPet.

SoftCoin, the leading provider of interactive marketing solutions for
consumer packaged goods companies, worked closely with Fuel to develop the
specs for the game and to integrate the game with the SoftCoin platform.

mushing sled

"The State
Fair Corn Dog Brand now has another compelling way to engage teens, and
backed by the power of SoftCoin's system to tie product purchase to program
participation, the combination is powerful.statefairchallenge .

mushers introduce

This year reach out before the big day, or any time of the year,
to make a connection with someone like you at http://www.
For additional information, please visit http://www.
SoftCoin, Inc. With a staff combining business strategy, creative skill and
technical knowledge we're consistently delivering breakthrough ideas and
winning creative concepts.

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While you're there, don't forget to check out your horoscope,
insightful articles from leading dating experts and the plethora of inspiring
success stories. For more information visit www.

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, You don't have to spend
Valentine's Day snuggling up to your pooch or baking heart-shaped cakes for
your kitty.

About DateMyPet.

sledding veteran

We emailed
a couple of times through DateMyPet.. For more product or recipe information, please visit the Sara Lee
Foods Web site at www.

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On the site you can find pet
related information on traveling, events , charities, shopping, adopting, and
even 'pet heaven'.

This press release has been submitted on behalf of
http://www. Fuel Industries is the
Idea Company! www.

pull wonderful

com), the online game portion of the program builds on
State Fair's established affiliation with racing star Michael Waltrip, and
gives State Fair a fun way to share the excitement of racing with their
consumers. For more
information , visit www.

sled learns

DateMyPet.com.com is the leading online dating website created exclusively for
pet lovers . The website offers numerous interesting and comfortable approaches
for its members to meet and get to know each other, from their pet buddy
communities to pet dates.

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Kisses Hearts and Lovers' Bliss at DateMyPet.com!

Thank you DateMyPet.a wonderful place to share the memory of your beloved
companion . Consumers then go to
www.

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"We have had so many success stories and
even a marriage! It's wonderful to be able to help people all over the world
connect to other pet lovers for friendship and romance .com has gathered its share of success stories and recently, it's
first marriage.com is a high traffic community
that serves as a pet lovers information haven.

The Grand Prize winner also receives an Alienware
Area-51m TM 7700 gaming computer, Buy.

midnight musher

DateMyPet.com:
DateMyPet . Sara Lee Foods' leading brands include Sara Lee, Jimmy
Dean, Ball Park, Hillshire Farm, State Fair , Justin Bridou, Nobre, Kir and
Zwan. is the leading provider of interactive marketing solutions
for consumer packaged goods and other consumer-focused industries.

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http://statefairbrand.

About Fuel Industries

Fuel Industries provides the ideas that accelerate brands and businesses.

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We
never would have met without it.
Whether this Valentine's Day finds you looking for compatible love,
desiring a way to connect with pet loving friends for fun and camaraderie, or
simply searching for fascinating information on pets, take a moment to visit
the place where you can find it all, DateMyPet. To
view the State Fair Michael Waltrip Racing Challenge program, please visit
www. Our proprietary project and client management
systems such as Fuel Line, Fuel Tank, and Fuel Gauge products provide
professional performance for all your projects.com.

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com as an online meeting place and information
site for pet lovers the world over.com .com


Designed and built specifically for the State Fair brand by Fuel Industries
(www.

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com!"
More than a simple dating site, DateMyPet. Additional State Fair
purchases, each with its own unique code, enable the consumer to race in
the Minis Invitational and the State Fair Cup.com Gift Certificates good for
purchases of games and other items, and an Autographed Michael Waltrip Hat
and T-shirt. State
Fair Corn Dogs produces convenience-oriented snack products and holds the
title of number 1 best-selling corn dog in the United States.

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"We are very excited to add online games to the suite of solutions we can
offer brands," said Stan Roach , VP of Marketing at SoftCoin.com.

About Sara Lee Foods

Sara Lee Foods, a division of Sara Lee Corporation, manufactures and
markets a variety of packaged meat products within the United States ,
Europe and Mexico.com.com

About SoftCoin

SoftCoin, Inc. Since 1999, SoftCoin's packaged solutions have powered over 50
interactive marketing programs for brands including Dial, Revlon, Sara Lee,
and Welch's.

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com to register for the promotion and activate their
code.
Ideas achieved by a clear process of strategy -- ideas -- creative --
performance.

mushing mushers

com, met up at a dog park and the rest is
history! We've been married a month and have a very busy household with two
dogs and a cat! We talk about meeting through this site all of the time.

Consumers purchasing specially marked boxes of State Fair Corn Dogs will
receive one of six collectible Michael Waltrip cards containing a unique,
one-use All Access Pass Code. SoftCoin is a venture-backed,
privately held company, with headquarters in the San Francisco Bay Area,
and direct sales offices in Chicago, Cincinnati , Princeton, Stamford,
Dallas and Omaha.

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The happy bride shared her news with the website: "He came up
in one of my matches and we had similar stories, so I emailed him.statefairchallenge. Racers with the top times for each of the three individual
races will also receive prizes including gaming computers , gift
certificates good for PC games, and Michael Waltrip hats and t-shirts."

The program , which runs through 6/30/05, will also be supported by on-line
banner advertisements and a direct email campaign to Sara Lee consumers.

About State Fair Corn Dogs Brand

State Fair Corn Dogs was founded in Texas more than 50 years ago.
Leveraging its BrandConnect technology and integrated services, SoftCoin
converts offline purchases into online brand relationships, delivering
measurable revenue increases, engaged, loyal consumers, and lower program
costs.

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This Valentine's Day Celebrate the Spirit of Cyber Love!

BURLINGAME, Calif.com has brought people
and pets together for lovers' bliss.DateMyPet.24-7pressrelease.com .

Designed as a fun, exciting way to promote the State Fair Corn Dog Brand
among teen consumers, the State Fair Michael Waltrip Racing Challenge
offers a chance to compete in an online racing game for best times to win
over 1,000 prizes.fuelindustries. Technology and channel partners include premier marketing
services agencies and leading media networks.

muktuk learns

" Robert Yau and his
dog, Hershey, created DateMyPet.com is the leading online community to
connect with like minds and like pets for fun and adventure.com.saraleefoods .

sledding learns

Once the code has been entered, the consumer is able to race in the
first of three exciting courses , the Corn Dog 500.softcoin.

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