PArelay. Behavior
training is extremely underutilized."
Bark Busters ' training system can successfully train any dog, even
puppies. Therapists will provide future sessions free of
charge if problem behaviors recur, or if any new problems develop.
Bark Busters USA is ranked by Entrepreneur Magazine as #278 of the top
500 franchises, #137 of the top 200 global American franchises, #75 of
the top 101 home-based franchises, and #73 of the top 140 low-cost
franchises .

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"They demand exceptional
quality of content and delivery and video is no exception. The Maxim channel
on MSN Video will meet those demands and more, with some of the finest video
on the Internet.

"This campaign is another example of the PUC's commitment to ensure that
all consumers have equal and quality access to public utilities," said PUC
Commissioner Kim Pizzingrilli.

This past summer, the campaign traveled across the state with a road show
display which included information about the campaign and the relay services.----

Research Shows Bad Behavior Is the Top Cause of Dog Mortality;
Bark Busters' Mission Is to Reduce Incidents of Maltreatment ,
Abandonment, and Euthanasia of Companion Dogs

With National Dog Bite Prevention Week approaching (May 15 -21),
Bark Busters, the world's largest and most trusted dog training
company , today announced it has released a new Dog Behavioral Quiz,
available on the company Web site. Approximately 70 percent of these animals end up being
"put to sleep," making death from behavior problems the leading cause
of pet mortality, ahead of trauma and disease.
"Most dog owners simply accept the disruptive behavior of their
dogs because they think it's normal or don't know how to change it, "
explains Liam Crowe, Bark Busters COO.
"At first, many dog owners overlook their dogs' behavior ,"
explains Rich Hollist, a veterinarian and owner of Southmoor
Veterinary Clinic in Fountain, Colorado. Bark Busters USA is based in Denver, Colorado.

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com.
This service enables telephone communications with people who are deaf, hard
of hearing or speech disabled.
The PA Relay road show made 21 stops at county fairs, festivals, shopping
malls and community events across Pennsylvania. In many cases , we save dogs
from being unnecessarily euthanized.

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ashx., a media company that
publishes the two most successful modern men's lifestyle magazines in America
-- Maxim (2. HARRISBURG, Pa., The Pennsylvania Public Utility
Commission (PUC) today announced that a recent statewide telephone survey
found that awareness of the number 711 among the hearing public rose from 9
percent to 12 percent since before the March 2004 launch of the PA Relay
"Spread the Word" campaign.
The two-year PA Relay campaign features celebrity spokesperson Christy
Smith who is an advocate for deaf awareness and the only deaf person ever to
compete on the CBS TV reality series "Survivor. For more
information , call 1-877-280-7100 or visit www.

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"
The agreement between Maxim Online and MSN Video will give Internet users
free access to Maxim video content related to a variety of topics regularly
covered in Maxim Magazine -- fashion, music, movies, cars, and more.

The Quiz, developed in
collaboration with veterinarians and Bark Buster customers, is
designed to give dog owners a realistic assessment of their dogs'
behavior and to motivate them to seek professional help if needed. "They are very frustrated
before they call us and experience the results of our method.

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With
localized versions available globally in 40 markets and 20 languages, MSN is a
world leader in delivering Web services to consumers and online advertising
opportunities to businesses worldwide.

PA Relay Campaign Increases Awareness of 711 Communicating by Phone With People With Hearing and Speech Loss

It has received more than 90,000 hits since its launch.
"Spread the Word! Communicate by phone with people who have hearing or
speech loss.
Used worldwide by Bark Busters trainers, the Quiz is available online
at www. The "D" range, for example, is
descriptive of dogs that have issues that can become very serious if
not addressed. Since inception, over 250,000 dogs have been trained
worldwide.

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The
site educates visitors on the purpose and different types of telephone relay
services, equipment , and how to place and receive relay calls.

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Maxim
Online will provide five new videos a week available on
http://www.
"Maxim readers are on the cutting edge," said Roger Munford, General
Manager , Maxim's Internet division, MaximNet, Inc.PArelay. The Bark Busters Quiz is a great tool to
identify the problem and motivate owners to seek help.

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com/.

Bark Busters Announces Online Dog Behavior Quiz

With the right training, any dog
can be a wonderful, loving part of a family. Vets, groomers, pet sitters and others indicated that it
is much easier to convince an owner to seek dog training after the
Quiz has been taken. With more than 110 franchised offices in 33 states and a
total of 190 offices in six countries, Bark Busters is continuing its
mission to build a global network of dog behavioral therapists to
enhance responsible dog ownership and reduce the possibility of
maltreatment , abandonment, and euthanasia of companion dogs.com, where
dog owners can complete a Dog Behavioral Quiz to rate their dogs'
behavior.

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REDMOND, Wash. "It's only natural that we work together to
produce quality content that cannot be found anywhere else on the net.
The "Spread the Word " campaign is raising awareness among the hearing
public about dialing 711 to connect to the telecommunications relay service. They have indicated that it is frequently difficult to tell a
client that his or her dog needs training. When the exam is complete, they review the Quiz results with
the client. The company's natural training technique leverages the same
communications methods -- body language and voice control -- that dogs
follow as part of their instinctual pack mentality.

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Maxim, Stuff, Blender and The Week are registered
trademarks of Felix Dennis.PArelay.

For more information about Bark Busters' training approach and
franchise opportunities in all 50 states, call 1-877-280-7100 or visit
www.

taxonomy lagomorphs

msn.net ;
- Education Program -- promoting the program among educators;
- Media opportunities with Christy Smith, campaign spokesperson from CBS
TV's "Survivor: The Amazon" -- through interviews and events;
- Road Show -- focusing on businesses and medical communities; and
- Legislative Outreach -- encouraging legislators to disseminate
information in their districts.
The Pennsylvania Public Utility Commission ensures safe, reliable and
reasonably priced electric, natural gas, water, telephone and transportation
service for Pennsylvania consumers, by regulating public utilities and by
serving as responsible stewards of competition.

With a rating scale of "A" to "F," the average score of all
dogs tested was in the "D" range, with 55 percent of all dogs
receiving either a "D" or "F" score.

educates rabbit

maximonline."
As the PA Relay campaign begins Year 2, "Spread the Word" will continue to
educate all Pennsylvanians by:

- Advertising -- through billboards, print, radio, transit and additional
outlets;
- Earned Media -- from op-ed pieces and press releases;
- Website -- through enhancement of http://www."
According to AT+T relay operators, the campaign has positively impacted
the number of completed relay calls from a TTY machine, a communications
device equipped with a keyboard for typing messages and a screen for reading
messages.com, in Bark Busters' brochures, and on pads
provided to veterinarian hospitals so the Quiz can be given to clients
in examining rooms. The Bark Buster Behavior
Quiz , developed in conjunction with vets and Bark Busters' clients to
insure content validity, has proven to be the tool that is needed. The main reason I refer Bark
Busters exclusively is that the results are so dramatic.barkbusters.

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, MSN Video, the premier provider
of streaming video content online and Maxim, the number one men's lifestyle
magazine worldwide, are joining forces to deliver unprecedented Internet video
access to Maxim events and content.8 million listener
impressions;
- 123 newspaper ads in 13 newspapers with over 16. Owners of these dogs indicate they are constantly
annoyed and irritated by their dogs' behavior, and know something
needs to be done.com

About Bark Busters

Bark Busters started in Australia in 1989 and came to the United
States in 2000 .

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"MSN Video and Maxim represent the best in our industries," said Andy
Beers, Director, MSN Video.net .

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MSN worldwide sites are located at
http://www.
The campaign has collected:
- Over 6,200 radio spots on 54 stations totaling 11.

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"

About MSN
MSN attracts more than 360 million unique users worldwide per month.
Many vets and techs ask a client whose dog is in need of training to
fill out the 20-question behavior quiz while the dog is being
examined .

educates petnet

MSN is located on the Web at
http://www. Holland.

Business Editors/Feature Editors

ENGLEWOOD, Colo. "But the problem behaviors
start to add up and push some people over the edge, often resulting in
an owner giving the dog up. All training takes
place right in the home where the problems generally occur.

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The most useful and innovative online
service today, MSN brings consumers everything they need from the Web to make
the most of their time online." Smith has appeared on PA
Relay billboards; print and radio ads; mass transit ads; and the
Website, http://www.net or call 1-800-682-8706.
According to recent research from Tufts University School of
Veterinary Medicine, many of the pets brought to shelters are
surrendered because of behavior problems that their owners believe to
be permanent.
Many veterinarians have asked Bark Busters to provide a tool for
the vet or vet tech to help motivate their clients to have their dogs
trained.barkbusters .

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msn.5 million rate base) and Stuff (1.

The survey also indicated that 22 percent, up from
4 percent the previous year, of Pennsylvania residents saw coverage of PA
Relay and 711 in the media over the past year." Visit http://www.barkbusters."
Over 7,500 people have rated their dog 's behavior during the
month-long test period for the Quiz on Bark Busters' new interactive
website . And Bark
Busters' training is the only service of its kind that is guaranteed
for the life of the dog.

larissa cavy

MSN Video and Maxim Partner to Bring Men's Lifestyle Content to Life

2 million rate base ) -- along
with general interest music magazine Blender (Advertising Age's Launch of the
Year) and The Week, a compilation of the week's most important domestic and
international news.
"The goal of this campaign is to teach hearing Pennsylvanians how to
communicate using the relay service," said PUC Chairman Wendell F.
"The PUC has a longstanding and proven record of supporting people with
disabilities through special awareness campaigns and other initiatives.PArelay. "The survey numbers indicate that we are
reaching consumers and, as the education campaign continues, these numbers
will continue to increase. In every market where Bark Busters is
established, a majority of veterinarians familiar with the technique
recommend the company's services.

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This
partnership makes possible more in-depth coverage on a variety of Maxim topics
by providing an exclusive visual element to complement Maxim's content. Maxim Online
is the #1 website on the Internet among men ages 21-49 and the #3 website on
the Internet among men 18 - 34 (source Winter2004 @plan). After
the training, they are sincerely grateful. Bark
Busters is the only international dog training company that offers a
lifetime guarantee.

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On-demand videos will include exclusive access to model photo shoots and
VIP access to the famous Maximony party at the Big Game, as well as video
interviews with cultural icons and auto and movie reviews.com/worldwide.
The campaign Website , http://www.net , continues to be an excellent tool
for consumers.

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MSN Video will gain exclusive men's
lifestyle content to round out its in-depth online news and entertainment
coverage. Maxim Online currently attracts over 3 million
unique users and serves over 70 million page views each month.com. Since the launch, operators have noticed that the hearing public is
more familiar with the relay services, resulting in a decrease in hang-ups. Training would have
eliminated this tragic consequence and the resulting grief and guilt
of the owner.

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msnvideo.

About Maxim Magazine and Maxim Online
Maxim Magazine is owned by Dennis Publishing, Inc. Maxim Online is
located on the Web at http://www.
Awareness of 711 significantly increased in Allegheny, Dauphin and
Philadelphia counties, areas heavily targeted by the campaign in its first
year.5 million reader
impressions;
- Over 135 billboards across the Commonwealth with nearly 1 million
impressions a day equaling 60 million total impressions; and
- More than 860 transit ads in the Philadelphia area generating more than
22 million impressions. Unfortunately, many "D" and "F" rated dogs are
placed in shelters and ultimately destroyed. In addition, about 80 percent of
Bark Buster clients require only one two-hour home visit from a
licensed dog behavioral therapist , if they continue with just 10 to 15
minutes a day follow-up exercises for several weeks.