LOUIS, Move over Will Smith and Jennifer
Lopez, barking dogs and meowing cats are making their way into mobile phone
ringtones -- and with pets in 63-percent of American homes(2), "woof " and
"meow" might become more popular than "Switch" and "Hold You Down. Plus,
celebrity-designed dog tags will be auctioned on eBay from March 6-16,
2006. Caring for a pet is a big responsibility ,
but most dog lovers will tell you that adding a canine to your family will
bring a great deal of joy and happiness. The company
owns some of the world's favorite brands, including M&M'S Brand ,
SNICKERS Brand, UNCLE BEN'S Brand, PEDIGREE Brand Food For Dogs
and WHISKAS Brand Food For Cats .

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com/download .

"For the Love of Dogs" Event in New York City

To help jump-start dog adoptions during the Valentine's Day weekend, Driver
will be on hand in New York City on February 11, 2006 from 1:00 to 3:30 PM
(EST) at Gotham Hall for The PEDIGREE Adoption Drive "For the Love of Dogs"
event.

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(See fact sheet for complete details).kompolt.

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purina.

CONTACT: Chris O'Donoghue:
312/729-4309 GolinHarris or
Kerry Lyman: 314/982-2094
Nestle Purina PetCare Company

The set
of chic metal tags are engraved with the official 2006 "Dogs rule" rally
cry and logo.htm.pedigree. For more news about PEDIGREE, log onto
www.

About Masterfoods USA

Masterfoods USA, the United States food, snack and petcare operations of
Mars, Incorporated, is one of the world's leading food manufacturers.

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The tips will be sent weekly through a text
message and will help owners improve their pets' health and lifestyles.DogAge.com , which helps dogs live younger, healthier lives.

(2) APPMA 2005-2006 National Pet Owner Survey.pedigree. "Dog adoption is an important cause, and in
addition to doing what we can to raise awareness, we're thrilled to partner
with a brand like PEDIGREE that is as committed to loving and helping dogs
as we are.

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"Given the increased popularity
in mobile technology, our latest offering is yet another way for people to
showcase their love of animals.

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"

How Wireless Works
Purina's wireless communications are available to consumers with AT+T,
Cingular, Sprint and T -Mobile carriers, as long as their phones have text
messaging (SMS) capabilities.

PRESS RELEASE National Campaign Gives Homeless Dogs New 'Leashes' on Life

Sadly, only half of these dogs ever find homes , leaving two
million dogs in a dire situation.

To help educate potential dog owners, www..

" End Credit Disclaimer
on TV and film productions, and American Humane's office in Washington, DC ,
is an advocate for child- and animal-friendly legislation at the state and
federal levels.

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Podcasting allows listeners to download digital
audio files, or MP3s, to their computers or portable media players to enjoy
whenever and wherever they want.purina.
"Ultimately, this capability allows people to foster healthy relationships
and express their passion for their pets," said Moore.com ."

Make a Fashion Statement

Specially designed dog tags, emblazoned with personal causes and rally
calls, are the hottest fashion accessories to grace the necks of Hollywood
starlets and fashionistas alike. The nonprofit membership organization, headquartered in
Denver, raises awareness about The Link between animal abuse and other
forms of violence, as well as the benefits derived from the human and
animal bond.net/NW2006/A_WEB_CH/WEB3001696/.

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"As we continue to
improve our site, we will add new and exciting features for cat and dog owners
to experience.5 million pet adoptions , and
http://www. However, wireless carriers/service providers may
charge a fee for the download or for using the application, depending
on the service plan.

(3) Ibid . Log onto
pedigree. As a way to show support for homeless
dogs, stylish PEDIGREE fashion dog tags can be obtained for free through a
mail-in offer.com offers a special dog
adoption microsite providing a wealth of information all about dogs, from
how the adoption process works, to training and everyday care and
nutrition.

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"As the brand that loves dogs we're proud to shine a spotlight on the dog
adoption crisis and all those homeless dogs that deserve love in their
lives," said Rob Leibowitz, Marketing Director, Dog Portfolio, Masterfoods
USA, the makers of PEDIGREE Food for Dogs.net/NW2006/A_WEB_CH/WEB3001696/pages/images. The
celebrity tags will be unveiled on www.pedigree .com as they become
available and links to the auction page are available at the site. American Humane 's regional office in Los Angeles is the
authority behind the "No Animals Were Harmed.com.

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In fact , Steve Jobs recently called
podcasting, "the hottest thing going in radio. Major brands including Audiovox, LG, Motorola,
Nokia, Samsung, Sanyo, Siemens and Sony People are also compatible with the
wireless downloads, available at http://www."

As part of The PEDIGREE Adoption Drive, Driver and the PEDIGREE Brand hope
to encourage adoptions and engage dog lovers in this important cause in
four simple ways:

-- Support Fundraising Efforts -- The PEDIGREE Brand is committed to
donating up to $1 million from a portion of all 2006 product sales to
support qualified animal shelters and breed rescue organizations across the
country. To
encourage dog lovers to adopt, PEDIGREE will offer a special welcome home
gift to anyone who adopts a dog from a shelter or breed rescue organization
between February 1 and February 28, 2006 by providing the first month 's
supply of food free.

"PEDIGREE is not just about dog food, our love of dogs is the driving force
behind all that we do," added Leibowitz.7 percent) believe that
adopting from a shelter is the right thing to do
-- Six in 10 dog owners (61 percent) agree that shelter dogs make good
pets
-- Almost nine in 10 dog owners (86. For more information on PEDIGREE products and
The PEDIGREE Adoption Drive, log onto www.

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"
Today, Nestle Purina PetCare announced the introduction of free,
pet-related downloadable ringtones and screens, or "wallpaper," for all
wireless phone -owning animal lovers to get their paws on. Owners of the
140 million cats and dogs(3) can also manage their pets' happiness purr-fectly
by downloading pet advice podcasts or signing up to receive helpful tips
delivered directly to their phones -- all for zero bones. Consumers can
easily complement their favorite ringtone by decorating their phone screens
with one of five wallpapers of adorable cats or vivacious, floppy-eared dogs.com , which last
year was responsible for over 1.com.8 percent ) of dog owners say their dog is a good
source of unconditional love
-- Most dog owners consider their dog part of the family, showcasing
their pets in family portraits and even on holiday cards (60 percent)

PEDIGREE Brand products are available at grocery, pet specialty and mass
merchandise outlets nationwide.

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S. consumer packaged goods companies to pioneer this type of free,
direct-to-consumer service. There will be an initial offering of five ringtones. Cat
lovers, for instance, can select a meowing cat, the Friskies(R) brand "Feelin'
Alright" jingle, or the Fancy Feast(R) brand "ping -ping-ping" of a fork on a
crystal goblet that is the hallmark of the brand's advertising.purina. Kompolt is the highly regarded
"go-to" online auction agency for creating successful, high value, and high
profile promotional and charity auctions for top brand companies and
nonprofits.

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As a dog owner and lover, dog adoption is a cause close to Driver's heart."

Dog Adoption Drive in February and Beyond

With love in the air during February, what better time to bring home a
source of unconditional love than by adopting a canine companion.

Sites about the keeping and breeding of guinea pigs as pets.

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Kicking off this February, actress Minnie
Driver and PEDIGREE Food for Dogs are giving millions of homeless dogs
new "leashes" on life through the second annual The PEDIGREE Adoption
Drive.com.newswire1. The event is open to the public, entry is
first-come, first-serve , and all guests are required to provide proper
documentation necessary for the adoption process, including valid
identification.

Onsite event activities will include: a special "Meet my mate " area hosted
by Driver to help potential owners meet their perfect dog; an interactive
"SELECT -A-DOG" quiz to help potential owners identify what dogs are
right for them; a "Tricks of the trade " station, where renowned dog trainer
and author Andrea Arden will demonstrate basic but important dog training
techniques; an "Ask a Vet" area for on-the-spot advice and answers to
common questions; and much more.3 percent) say their dog makes them
feel better about themselves -- both emotionally and physically
-- Nearly two-thirds (64. Headquartered in
Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the
United States, with 15 manufacturing facilities nationwide.

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"There's nothing more rewarding than coming home from a long day to the
unconditional love of my dog ," said Driver.masterfoodsnews. As an innovative market
leader, PEDIGREE is at the forefront of pet nutrition and understands pet
owner needs by providing a range of innovative products and resources .

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"
Purina's wireless offerings allow people to download pet-related content
by visiting Purina 's Web site, http://www.
Each year, approximately four million dogs are up
for adoption at animal shelters and breed rescue organizations across the
country. This event will feature more than 25 dogs from local shelters that
are available for adoption.

About the American Humane Association

Founded in 1877, the American Humane Association is the nation's only
organization dedicated to protecting both children and animals.newswire1.

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The content of these helpful cat and dog tips will cover nutrition, health
and behavior subjects such as how to help ensure a pet isn't lonely or what a
wagging tail really implies.
In addition, the renovated site will continue to provide links to other
sites sponsored by Purina, including http://www.

(1) The Purina application , ring tones and wallpapers are available from
Purina at no charge.com for further details .

"We're honored to be the beneficiary of The PEDIGREE Adoption Drive
auction," said Marie Wheatley, president and chief executive officer of the
American Humane Association.com.pedigree.

pig cavies

com /download , through their
mobile phones. The renovation will streamline the site's navigation
and provide additional resources, such as a Purina activity calendar.

About PEDIGREE

PEDIGREE is the number one brand of dog food in the world, offering a wide
variety of products for different dog life stages.

Powered by NewsWire One

To view full electronic release go to:
http: //www.

capers galen

com/download .
-- Wear Your Own Dog Tags -- To show support of this cause, "Dogs
rule " fashion dog tags are available for free via a mail-in offer;
PEDIGREE will make a $1 donation for every dog tag redeemed. "By purchasing PEDIGREE products, you'll do your part
in raising funds , up to $1 million dollars, to be donated to shelters and
breed rescues nationwide. View Images at
http://www.
All proceeds from the auction will benefit the American Humane Association,
the nation's leading organization dedicated to animal protection.com. Through a
network of child and animal welfare and protection agencies and
individuals, American Humane develops policies, legislation , curriculum,
and trainings to protect children and animals from abuse, neglect, and
exploitation . Visit www.

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With a few
additional clicks, they can request to have the pet-care tips sent to their
phones.PetFinder.
-- Earn Free Food -- PEDIGREE will provide a free month's supply of dog
food to every family/person who adopts a dog in February 2006. And that's why the brand is
continuing its commitment to facilitate dog adoptions in 2006 through a
fundraising campaign. To find a local
animal shelter, call 1-800-DOGS-RULE..

Sites covering guinea pigs and other rodents are listed in Recreation:Pets:Rodents.

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The dowloadable podcasts will give pet-loving audiophiles access to
Purina's Animal Advice radio program.
-- Learn About All Things Canine -- Educational information on what to
expect when adopting a dog is available via a downloadable "Adoption Guide"
at pedigree. A downloadable Adoption Guide is a resource for those
considering adoption and offers tips and checklists that are handy for
first-time animal shelter visits, vet trips and even shopping .americanhumane. For more information, go to www.

Some scientists are debating if Guinea Pigs are really rodents and perhaps have been misclassified.

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"As one of the leaders in dog and cat science and nutrition, we're excited
to continue our commitment to developing and strengthening the relationship
between people and their pets by being one of the first to use this technology
to offer free, valuable information to pet lovers," said Michael Moore,
director of interactive marketing at Purina ."

Site Renovation
The new wireless download offerings are part of an overall renovation to
http://www.
To learn more about Purina's wireless downloads visit
http://purina. "Dogs from shelters and breed
rescue organizations make wonderful, loving pets, and I would encourage
anyone contemplating getting a dog not to overlook their local pet rescue
organizations.

In addition , Driver and other A-list celebrities including Molly Sims and
Nicollette Sheridan are lending a hand to the cause by personalizing
one-of-a-kind fashion dog tags that will be auctioned on eBay for charity ."

Responsible Pet Ownership

It's important to note that adopting a pet is a very important decision
that should not be taken lightly.

About Kompolt

Kompolt was retained to manage the listing.

Guinea Pigs, also known as 'Cavies', are full of personality and are popular as pets.

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Purina 'Em-barks' on Forefront of Download Technology

Interested parties should contact their wireless
carriers/service providers for details. The national awareness and fundraising campaign rallies and rewards
dog lovers nationwide who come to the rescue of the millions of shelter
dogs waiting to find good homes.

More "Paws" for Consideration -- Dog Owners Give Their Thoughts

If Driver's plea isn't reason enough for considering adopting a shelter or
breed rescue dog, results from a recent PEDIGREE-sponsored national survey
of dog owners may give even more motivation to adopt a homeless dog:

-- More than three-quarters of dog owners (77.org to learn more.

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Pet Lovers Wagging their Tails for Free(1), Pet-Related Ringtones, Podcasts
and Wallpaper

ST. Purina is one of
the first U. New shows will be published every other
week and discuss topics such as animal training, pet surgery, behavioral
theories and pet insurance . The
site will continue to feature direct links to Purina's portfolio of brands,
supply an expansive collection of pet care information and offer prospective
pet owners the opportunity to find the best dog or cat breed for their
lifestyle through a breed selector. "Any dog lover knows that it
doesn 't matter where dogs come from -- they'll love you just the same, so
we're hoping that Americans will help us help dogs by getting involved, and
ultimately welcoming these pets into their homes. Complete details can be found at www. The
combined food, snack and petcare segments are a symbol of excellence for
quality brands with more than $5 billion in annual sales.

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pig noises

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PRESS RELEASE National Campaign Gives Homeless Dogs New 'Leashes' on Life

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boars petcare

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domestication noises

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Sites about the keeping and breeding of guinea pigs as pets.

rodents misclassified

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pig cavies

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porkchop pigs

Sites covering guinea pigs and other rodents are listed in Recreation:Pets:Rodents.

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Some scientists are debating if Guinea Pigs are really rodents and perhaps have been misclassified.

cavies domestication

Guinea Pigs, also known as 'Cavies', are full of personality and are popular as pets.

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Purina 'Em-barks' on Forefront of Download Technology

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