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com/cgi-bin/prnh/20050801/DCM018 )
But now is the time for the little guy to make a big splash in Advertising
Week magazine's Favorite Icon competition.com has been created to tally the votes.

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They'll be amazed, and astonished about how you did it!
Gift certificates are also available to give to friends who can create
their own book. GEICO provides consumers with sales, service and claims
capabilities on its geico.

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MyPersonalPetBook. It's easy and you'll have fun;
pick one of the adventure stories, and send us the 12 - 15 photo files of
your pet for that story..
Gecko fans can vote for him by going to geico.yahoo."

GEICO (Government Employees Insurance Company) is the fourth-largest
private passenger auto insurer in the United States.

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PRESS RELEASE Your Pet in a Coffee-Table Book Adventure Story! The Perfect Mother's Day Gift

For more information or to order "My Personal Pet Book" for
only $67.

Upon Request: a Sample Book for Review

GEICO Gecko Launches Campaign for Top Spot

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Consumers may also contact the
company at its toll free 1-800-841-3000 number.

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but never an icon," says the
GEICO Gecko in his bid for the title of 2005 advertising icon-of-the-year. "I pledge to run a
vigorous campaign and I have faith in the people.

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Visit
www.

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Vote for Me! The Gecko!
2005 Advertising 'Icon-of-the-Year'

WASHINGTON, "I've been called a lot of things in my
day -- cute, handsome, miniature, green . GEICO's Web site
(geico.

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geico.

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"There truly is nothing like this on the market
today," said Halloway.
(Photo: http://www.

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com. "Maybe all
those acting lessons have finally paid off. Help me become the favorite advertising icon in the
country! Don 't forget.

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com. Online voting formally begins this
week and will continue until September 23." Right now he's
urging voters, "Don't wait until the last minute! Let's get my campaign
rolling right now. It provides auto
insurance coverage for more than 6 million policyholders and insures more than
10 million vehicles.

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"My Personal Pet Book" is an innovative story-book, where your pet becomes
the star of its own adventure -- delivered in a hard-bound, full color,
coffee-table book .
Your Pet -- Your Pictures -- Your Book.MyPersonalPetBook.
"I'm so excited about my nomination ," the Gecko continued. But he claims to have a good strategy and he knows he'll
have to work hard to be named the country's favorite. GEICO is a member of the Berkshire Hathaway group of
companies .

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My Personal Pet Book

Whether you choose "Rendezvous at the Zoo," "Fun in the Jungle," "Lost &
Found" (a two-pet story) or "A Star is Born," you'll be thrilled to see
your cat or dog in the most amazing places. It will be up to them to
choose the winner and, I hope, send me straight to the top.

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That's it -- 3 weeks later you 'll have your book!

The idea came to Ken Halloway while he was working on a gift for some good
friends with a very old cat they adored and which was in the last stages of
life.95, go to www . A special Yahoo!
voting Web site advertisingweek." He acknowledged he will face
tough competition .

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The web site keeps tally of the ratings and the results are also displayed alongside the picture .

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"My Personal Pet Book" is personalized by carefully
integrating selected photographs of your dog or cat into one of the fun
stories available, to create a wonderful unique tale of your pet's journey .

Picture ratings sites typically allow visitors to view pictures and give a rating.

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com) has been designed for the public to help him bring home the win.

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com to create a personalized adventure story starring
your pet in a 32-page, 10" x 10" story book. But the magic it
sparked told Halloway he was onto something and from there he came up with
the idea to create affordable full-color, personalized pet books starring
pet owners' cats and dogs. Vote for me. For more information, go to
http://www .com.

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The first book he made was very simple, nothing compared to the
professionally prepared book , which he is making today.

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"My Personal Pet Book" is proud to
announce its newest story, "A Star is Born," where your pet becomes a
Hollywood star. Window shopping on Rodeo Drive? On a billboard above
Sunset Boulevard? Appearing at its own gala movie premiere? It's all here
in this wonderful addition to the line of "My Personal Pet Book" stories --
and just in time to give or create for a fantastic Mother's Day gift.

This makes the perfect gift for pet lovers of all ages -- a unique ,
keepsake book that they'll have for years to come. Create one for
yourself, a friend, or for a huge surprise, take photos of a friend or
family member's pet without them knowing and have a book made for them as a
wonderful gift.newscom.
"I'm up for it," he declared as his friends at GEICO began scheduling his
campaign appearances around the country to meet the voters.com Web site .