Today they have made a choice which Sovereign believes leaves
one of Korea's most important companies hugely undervalued and
languishing under the control of a discredited leadership.

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sov ., Microchip offers outstanding technical support along with
dependable delivery and quality.

Sullivan Intl Group

SULLIVAN ranks 7th on the 2004 Inc 500 list of the fastest growing
privately held companies, with a five-year average annual sales growth of
1977%.

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ISO 9001 registration embodies eight quality management
principles that are the focus of the standard: focusing on the customer,
fostering leadership, empowering and involving employees, taking a process
approach in describing activities, taking a systems approach to management,
developing a culture of continual improvement, taking fact-based approach
to decision -making, and nurturing mutually beneficial supplier
relationships.

Organizations related to the Czech genealogy are listed in this category - both Czech and international.

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As a long-term investor, Sovereign seeks to actively promote the
highest standards of corporate governance, transparency and
shareholder rights in the markets in which it invests, for the benefit
of the company, the community and all shareholders alike."

About the BBB

The Better Business Bureau of Central/Northern Arizona is a
membership-based, nonprofit organization funded by BBB member
companies.arizonabbb.

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"We at Microchip share the BBB's view
that adhering to ethical standards is the hallmark of successful,
competitive companies.
All other trademarks mentioned herein are property of their respective
companies.
Sullivan International Group has announced
that it has succeeded in attaining ISO 9001 Registration for its business
management system. SULLIVAN was also listed as the #1 fastest
growing privately held company in San Diego for the past two years by the
San Diego Business Journal .

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Sovereign's objective at all times has been to give shareholders a
choice.

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PRESS RELEASE Sullivan International Group Receives ISO 9001 Registration

SULLIVAN achieved registration by planning, developing,
documenting, implementing, and auditing its business management system,
followed by an independent audit from a registrar.

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microchip.com

Note: The Microchip name and logo are registered trademarks of
Microchip Technology Inc.

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The mere
fact that shareholders are so accepting of convicted criminals working
in an executive capacity in Korea is one of the major reasons the
Korean equity market trades at a massive 42% discount to its Asian
peers. Sovereign is a major participant
in global emerging markets and has at various times been the largest
international portfolio investor in markets as diverse as Brazil, the
Czech Republic and Russia.org and phone lines 602-264-1721 and 928-772-3410 in
Yavapai County. is a leading provider of microcontroller
and analog semiconductors , providing low-risk product development,
lower total system cost and faster time to market for thousands of
diverse customer applications worldwide.

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----

BBB of Central/Northern Arizona Lauds Microchip for
High Ethical Standards of Behavior

Microchip Technology Inc.

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Microchip Technology Honored With Better Business Bureau's 2005 Business Ethics Award Over 500 Employees Category

In the spirit of ethical business behavior, the BBB conducts an
annual awards program to gain public recognition for businesses that
maintain a solid commitment to conducting their business practices in
an ethical fashion.

About Microchip Technology

Microchip Technology Inc.

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com

About Sovereign Asset Management

Sovereign Asset Management Limited ("Sovereign") is a substantial,
private investment organization that has been investing in global
markets for approximately 20 years.
"Microchip is honored to be recognized by the Better Business
Bureau for our ethical business practices," said Steve Sanghi,
Microchip's president and CEO.

This achievement confirms our commitment to exceed customer expectations
and to continual improvement .

ISO 9001 is a generic management system model from ISO (International
Organization for Standardization ) located in Geneva, Switzerland. Founded in 1998, SULLIVAN is a professional services company
providing engineering, technology, and logistics services.

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The award is designed to promote not only the
importance of ethical business practices, but the willingness and
efforts made by outstanding businesses to ensure that the marketplace
remains fair and honorable.

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Headquartered in Chandler,
Ariz.

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Business Editors

DUBAI, United Arab Emirates----March 11,
2005--Sovereign Asset Management expresses its disappointment at
today's missed opportunity to move towards a more ethical and
competent leadership at SK Corp. SULLIVAN joins an elite
group of organizations that have achieved ISO 9001 registration status. ISO
9001:2000 specifies the requirements necessary for an ISO-compliant quality
management system.

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(Nasdaq: MCHP), a leading provider of
microcontroller and analog semiconductors, was named the 2005 Winner
of the Better Business Bureau (BBB) of Central/Northern Arizona
Business Ethics Awards in the over 500 employees category. SULLIVAN is an
SBA-certified 8(a), Small Disadvantaged Business, and Service Disabled
Veteran Owned Company, focused on providing cost-effective engineering and
advanced technology solutions for both commercial and government clients
throughout the United States.

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For more information, visit the
Microchip Web site at www.

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The award also illustrates the importance of
corporate conscience and responsibility in fulfilling a company's
obligation to the marketplace to do what is right and fair -- values
that are intrinsic to the culture at Microchip.

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The BBB is dedicated to promoting and fostering the highest
ethical marketplace relationship through voluntary self-regulation,
consumer and business education, and arbitration.

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A Missed Opportunity for SK Corp and Korea

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The outcome of today's vote is especially surprising in light of
very strong advice from independent organizations, both international
and domestic, such as Institutional Shareholders Services and the
Korean Center for Good Corporate Governance .

James Fitter, Sovereign's Chief Executive Officer, comments:

"This is a missed opportunity for shareholders to place the most
competent and ethical leadership at the heart of SK Corp.

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The BBB receives
approximately 2,400 inquiries a day through its Web site
www.

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Sovereign is passionate about the positive role that well-directed
investment capital and good corporate governance can have in promoting
civil society and economic prosperity.

Business Editors/High-Tech Editors

CHANDLER, Ariz.
The 2005 BBB Business Ethics Award recognizes Microchip as an
outstanding business for its commitment to maintaining a culture that
consistently sets exceptionally high standards of behavior in buyer
and seller relationships. in the United States and other countries.

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"

For more information on how Sovereign is working with Korea,
visit: www. And, in the current regulatory environment when
business ethics and corporate responsibility are so much at the
forefront, it is a special honor for Microchip to be recognized for
this award.