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"The Reitan Group is a Scandinavian operation, and we now chosen a
supplier that is capable of covering our communications needs in Norway,
Sweden and Denmark.
The agreement is of a three -year duration, and has a gross value of
approximately NOK 45 million based on its current scope.

Companies Offer School-Age Backup Care to Alleviate Stress From Gaps in Childcare Over Summer Months

"In reality, however, a far larger and growing
percentage of the working population has school age children ages 5 to 13, but
these parents are given few options for convenient, age-appropriate back up
care when school is out.

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The number of units
connected to the data network is expected to increase substantially during the
agreement period.
Many leading U.

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Johannessen, Telenor Nordic
Tel.

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As part of the agreement, Telenor will be responsible for development and
management of the Reitan Group's central Nordic data network, including
accesses to the sales outlets.childrenfirst. "Newer
solutions are giving parents appealing alternatives with specially -designed
programs that offer the space, curriculum, materials, equipment and staff to
meet the needs and preferences of school-age children.
The result: despite the school vacation weeks, employees reported they
were able to make it to work on time, put in full workdays, maintain
continuity on important projects and meet critical deadlines -- all
contributing to a reported ROI of 115 percent .com.

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"Holidays and summer vacation put particular burden on employers and
working parents by forcing many employees to take vacation at the same time or
work less consistent hours," said John Marvin, CEO of ChildrenFirst.

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OSLO, Norway, Telenor has entered into
an agreement with the Reitan Group for supply of a Nordic data network to the
Reitan Group's approximately 1,500 sales outlets, as well as 50 offices and
warehouses in Norway, Sweden and Denmark.
The proposed network will be based on IP VPN (Virtual Private Network over
the Internet) with ADSL/SHDSL broadband as the communications carrier in the
data network. This involves opportunities for
adopting a number new services and solutions that contribute to a further
efficiency improvements in the Reitan Group's business activities.
For more information about ChildrenFirst, visit
http://www.

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S .com.

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BOSTON, With the end of school, working parents
face the familiar scramble to figure out care for their children in between
school and camp schedules, but some companies are figuring out new ways to
help.

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In
addition is this agreement an important contribution to our vision of being a
major operator in the Nordic telecom market," said Stein-Erik Vellan,
executive vice president for Telenor Business Norway.

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"This agreement is an enhancement and expansion of the excellent
cooperation Telenor has had with the Reitan Group for several years. companies are making the grade with employees by
offering fun and content-rich backup care programs through ChildrenFirst.childrenfirst .

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See http://www.
"When most people think of corporate child care benefits, they
automatically associate the need for these programs with parents of infants
and toddlers," added Marvin.

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"
ChildrenFirst, the nation's leading provider of corporate-sponsored backup
care, is working with top Fortune 500 companies to protect employee
productivity levels and enhance employee satisfaction and retention by
creating innovative multi-age childcare solutions that meet the changing needs
of working families.

denmark onwards

"
In one example of a company addressing the problem, leading financial
services institution State Street Corporation worked with ChildrenFirst to
introduce an on-site summer camp program designed to ensure that employees had
coverage for their school-age children when they needed it most.

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The Reitan
Group specialises in organisation and management of franchise based activities
- including the Rema 1000, Narvesen/Pressbyran and 7-Eleven concepts. The
programs engage and enrich children ages five to 13 while relieving the stress
on parents' work schedules.

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Telenor and Reitan Group to Enter into Scandinavian Agreement

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The Reitan Group operates in the commodity and
property markets, focusing on the three Scandinavian countries. +47 98 22 33 64
Head of Information Arild S.

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+47 48 19 19 21

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Telenor submitted the best offer in respect of both price
and quality," said Kjell Engemoen, Managing Director of the Reitan Group's IT
operation Aureus Data.

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With the network in place the Reitan Group will connect its
Nordic activities through one network.

For more information, please contact:
Managing Director Kjell Engemoen , Aureus Data as,
Tel.