Russian News and Information Agency RIA Novosti is playing an active role
in establishing RT.

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For example, users
can simply text in 'Book two tickets at 2pm' or 'Call me about my account'.

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The 1999-FILM service is provided by START Corporation.

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"As a pioneer in launching complex SMS services, we at START feel that we
need to create a common industry standard so that consumers will find these
types of SMS services easy-to-use and easy-to-remember.
The service has successfully completed a 6-month pilot, and is available
to all Australian mobile subscribers.

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startcorp.

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The possibilities are limitless," said Mak.

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"People are increasingly technologically savvy and relying on their
mobiles almost as a life-connection device. So it is relevant and important to
provide our customers with a convenient way to find out when and what movies
are showing at their favourite cinemas.au

http://www.

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SYDNEY, Australia, A WORLD FIRST - Australian
leading cinema chains launch an SMS information service that understands plain
English requests sent via text.
"The same technology can be easily deployed to book movie tickets, take
pizza orders, make payments and take call-centre enquiries.

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The 24-hour news channel will be broadcast in Russia, Europe , the USA, the
CIS and a number of Asian countries. For example, a user
could send in "Whats on? ", "What time is Wedding Crashers showing at Crown?",
"Where can I see Wedding Crashers?" or "What is showing at Crown on Saturday?"
The service will then utilise information it already knows about the
movies, theatres, dates and English syntax to make an accurate assessment of
the user requests, and then return the results accordingly.

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To ensure balanced reporting a Public Council will be set up
to establish and oversee the new channel's editorial policy.

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NEW YORK, Russia has begun setting up an English-
language news television channel, Russia Today (RT).

" Said Jordana Jensen, Village Cinemas
Marketing Director. START Corporation is a provider of Enterprise SMS
solutions .com

For futher information contact:
Michael Mak
+612-9954-4411

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Russia to Launch 24-Hour English News TV Channel

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The Council will
be made up of famous Russian and foreign public figures, journalists, artists,
scientists and businessmen. The SMS natural
language processing capability is based on START's TextWise(TM) patent-pending
SMS-NLP technology.

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Village Cinemas, Greater Union and Birch, Carroll + Coyle cinemas, leading
Australian cinemas, recently launched an SMS movie enquiry and session time
service that allows natural language processing (NLP) of requests sent in via
text messaging. The pilot results show
that the NLP input method returns recognition rates in excess of 90%, more
than quadrupling its keyword-based counterpart ," said Mr Michael Mak, CEO of
START Corporation.com.

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au

http://www.

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Talk To Your Cinema Via SMS

com.

comprehensive finno

The new satellite channel will provide viewers with up-to-date reports on
the most important global events, reflect Russia's position on key issues in
world affairs, and inform the foreign audience about the variety of aspects of
life in Russia.
Users of the service will be able to send in plain English requests via
SMS to the number 1999-FILM (or 1999-3456) and receive the latest information
on movie releases, session times and cinema information.

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