Gay and non-gay use of Expedia.
Figures for table 1 were not propensity weighted and
are representative of the
total U. queried gay, lesbian,
bisexual and transgendered (GLBT) self
-identified respondents. Known for The Harris Poll(R) and for pioneering Internet-based
research methods
, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material
and enduring results.
Harris Interactive combines its intellectual capital, databases and
technology
to advance market leadership through U. Leverages Reach of PlanetOut Media Properties to Fuel Business
Growth Into
Significant Gay and Lesbian Travel Market
- Purchase price
of $6.3 times the
average for people who take more than nine foreign trips per year.0 million in
additional consideration based on achievement of certain financial performance
targets for 2007
and 2008. property Gay.com, and OUT+ABOUT Travel, as well as localized versions of the
Gay.com),
as well as other publishing, direct marketing and
e-commerce properties, including Alyson Publications
, SpecPub, Inc.
destinations universities
One third of GLB adults use gay-specific websites to learn about future
leisure travel destinations
ROCHESTER, N., a strategic public relations
and marketing communications firm with
special expertise in the gay market.com
40 45 40
Orbitz.com 27
32 27
Cheaptickets.
In theory, with a probability sample of this size, one can
say with 95
percent certainty that the results for the overall sample have a sampling
error of
plus or minus 2 percentage points. It is impossible to quantify the errors that may result from these
factors.
RSVP, a privately held company based in Minneapolis with 12 employees,
posted
$7.3 million in revenue for the
first nine months of 2005.3
times the average for people who take
more than nine foreign trips per year,
according to The Advocate/OUT 2005 MRI Custom Study (Index:
Spring 2004 U. is the leading global media and entertainment company
exclusively serving the lesbian
, gay, bisexual and transgender (LGBT)
community.com. Additional information concerning
factors
that could affect PlanetOut's future business and financial results is
included in the company's
Annual Report on Form 10-K for the year ended
December 31, 2004 and other public filings filed from
time to time with the
Securities and Exchange Commission (SEC), which are available at the SEC's
website at http://www.S.student canada
Figures for age, sex, race, education, region and income were weighted
where
necessary to bring them into line with their actual proportions in the
population.witeckcombs.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
John Butler
Witeck
-Combs Communications
202-887-0500 ext.5 million in cash plus up to $3.
(Nasdaq: LGBT), the
leading media and entertainment company exclusively
serving the lesbian, gay, bisexual and transgender
(LGBT) community, today
announced that it has signed a definitive agreement to acquire substantially
all of the assets of RSVP Productions, Inc.S.sec.celebrations lesbian
com
compared to 33 percent of non-gays.com
28 41 27
Priceline. Sampling error for GLB adults
(177) is plus or minus 9 percentage points. With over nine years experience
in this unique market
, Witeck-Combs Communications has developed respected
relationships throughout the community and serves
as a bridge between
corporate America and gay and lesbian consumers.-based global research company
that blends premier strategic consulting
with innovative and efficient methods of investigation,
analysis and
application.hieurope. A pioneer
in the travel industry since 1985, RSVP has hosted
more than 80,000 guests
from all over the world. 14, 2006, and expects to provide its business outlook
for the first
quarter, including the estimated financial impact of the RSVP acquisition.
PlanetOut
brands also include The Advocate (http://www.universities travel
com) 32
Gay-specific magazines (e.g.S
.Y.S.
- Further diversifies and balances PlanetOut's revenue mix among
advertising, subscription
and transaction businesses.4
million to RSVP, which will be repaid upon closing, and will also reimburse
RSVP for approximately $300,000 of expenses at closing. magazine properties The Advocate, OUT and
Out Traveler in combination
index 2.5 times the
average for people who take more than nine domestic
trips per year and 6.
As a result, PlanetOut will reflect the post-closing portion of RSVP's 2006
financial performance on its 2006 financial statements.com.gov.culture celebrations
com
34 46 33
Hotel website (e.
These statements conform to the principles
of disclosure of the National
Council on Public Polls.harrisinteractive.
PlanetOut expects to
close the transaction late in the first quarter of 2006.hivplusmag.
bisexual destinations
com when making hotel
reservations, compared to 40 percent of
non-gay respondents. adult population of GLB adults. Unfortunately
, there are several
other possible sources of error in all polls or surveys that are probably more
serious than theoretical calculations of sampling error.com) is the
nation's premier strategic
marketing communications firm, specializing in
reaching the gay and lesbian consumer market.com is
the number one site for reaching single
men who take cruise vacations and earn more than $150,000
per year, according
to media research firm @Plan (Spring 2005).com members are six times more likely
to travel and 10
times more likely to go on a cruise than the average Internet user. RSVP is headquartered
in Minneapolis and is marketed through travel
agencies dedicated to the gay and lesbian community
as well as through direct
sales.com,
Kleptomaniac.society communities
About one-half (52%) of GLB respondents
were likely to visit
Travelocity. This online sample is not a probability sample. "RSVP is an excellent
strategic fit for PlanetOut, giving us an additional platform to serve the
varied needs of the
LGBT community.
Adults).
PlanetOut Inc. For more information, please
visit http://www.
* Community Marketing, Inc.communities bisexual
Forty-six percent of GLB respondents are likely to visit Orbitz. Close
behind are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay-specific
travel books (22%), such
as Damron and Odysseus guides.com) 31 33 31
Hotels
. adult online
population. Propensity score weighting was also used to adjust for
respondents'
propensity to be online for the question in table 2, and those
figures are representative of the
general U.S.
Additional Note: Previous research conducted by Harris Interactive in
conjunction
with Witeck-Combs Communications, Inc. Although we
remain interested in the consumer attitudes and
characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.
About Witeck-Combs Communications, Inc.novatris.com
.com
"
PlanetOut plans to report its fourth-quarter fiscal 2005 financial results
on
Feb.
Destinations in 2006 include the Caribbean, Central America, the Czech
Republic, Austria
, Hungary, Ireland, Mexico, French Polynesia, Peru and
Thailand. For more information, please visit
http://www.rsvpvacations.
About PlanetOut Inc. extrapolated five percent (based on the
national
population figures) of the annual $1.pride universities
While fully 35 percent of heterosexual respondents said they don
't
book travel online, fewer than one in five (18%) GLB respondents said they did
not.
TABLE 1
Travel Websites and Hotel Reservations
"When making your hotel reservations, which of the following websites are you
likely to visit?"
Base: All Adults
Total GLB Heterosexual
(n=2
,630) (n=177) (n=2,361)
% %
%
Travelocity.com 41 52 40
Expedia.g
. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25
experts
over the last 25 years who have made significant contributions to the fields
of demographics
, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market
. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate
in future online surveys, visit http://www.outtraveler.planetoutinc.pride universities
New National Study Shows Gays More
Likely Than Non-Gays to Book Travel Online
com compared with 40% of
non-gays).com, Marriot.S.
, Gay.S. RSVP joins PlanetOut and its established audience of
LGBT travelers served by PlanetOut's
award-winning travel content, including
dedicated travel channels on its flagship Web sites Gay.
Moreover, according to @Plan
(Spring 2005), Gay.advocate.
Forward-Looking Statements
In addition to the historical information contained herein, this press
release contains forward
-looking statements, including the impact of
PlanetOut's acquisition of RSVP, as well as statements
containing the words
"believes," "anticipates," "expects," and similar words.resources colleges
Outside of the assistance
gays seek from friends and relatives (58%),
gay-specific websites (32%), such as Outandabout.com
, top the list
of resources gays use to learn about future leisure travel destinations they
consider
visiting.
- Leverages PlanetOut Inc.'s broad and deep reach through its media
properties
, customer lists and capital resources to fuel RSVP's growth.
- Connects RSVP's trusted gay
and lesbian travel marketing platform with
PlanetOut's online and print properties, including Gay
.
"The acquisition of RSVP, a strong, versatile and trusted LGBT travel
brand, will advance
our strategy of building a diversified media,
entertainment and lifestyle company by offering our
online and print audience
a suite of compelling products and services," said Jeff Soukup, executive
vice
president and chief operating officer, PlanetOut Inc.5 times the average for people who take
foreign cruises, 3.Information and resources for the Gay, Lesbian, and Bisexual communities of North
America.
communities gay
The online survey was conducted
between March 8 and 14, 2005 by Harris Interactive(R), a
worldwide market
research and consulting firm, in conjunction with Witeck-Combs Communications,
Inc
.g.
Methodology
Harris Interactive(R) conducted the study online within the United
States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
who are
online, of whom 177 self-identified as gay, lesbian, or bisexual
(GLB). adult online population.
In addition, given the low incidence of
response from transgendered individuals, it is extremely
difficult to draw
conclusions from the data captured. (http://www.com), Paris-based
Novatris
(http://www.0 million in
additional consideration based on achievement of certain financial performance
targets for 2007 and 2008.com, the number one
site for reaching single men earning more than
$150,000 who take cruise
vacations, as well as, The Advocate, OUT and The Out Traveler, which combined
index 2.5 times the average for people who take cruises and 6.
SAN FRANCISCO, PlanetOut
Inc. The company is among the world's largest and most
respected gay and lesbian tour operators
and marketers offering distinctive
travel packages, including big and small ship cruises, riverboat
cruises, land
tours and resort vacations geared toward a gay and lesbian audience. RSVP further
bolsters our competitive
position with a growing family of trusted brands that address the desire
of
our core audience to connect with one another, to be enriched by rewarding
experiences and
to build community."
PlanetOut Inc. "Among these
opportunities are tours, where both gays
and lesbians, as well as their
families and friends, can come together for life-enriching travel
adventures.gay society
They include refusals
to be interviewed (nonresponse), question wording and question
order and
weighting.harrispollonline.5 million in cash plus up to $3.com,
as well as the travel
magazine, The OUT Traveler.
Established in 1985, RSVP was the originator of the gay and lesbian
cruise
concept, and offers distinctive travel packages designed for gay and lesbian
travelers
.com); Out
(http://www.travel pride
"Clearly, the honeymoon with online travel sites is likely to grow
as more
gay and lesbian consumers flock to specialized media and other gay-specific
travel and
tourism resources.com 22 24 22
Hotwire., Out Traveler
, Genre, Passport) 25
Gay-specific reference books (e.PlanetOut Inc. Agrees to Acquire RSVP
Vacations
(RSVP), a leading marketer of gay
and lesbian travel events, for $6. The acquisition
leverages our existing
travel media assets, established LGBT audience, customer lists and capital
resources to fuel RSVP's growth.
About RSVP Productions, Inc. Such forward-looking
statements
involve known and unknown risks, uncertainties and other factors
which may cause the actual results
, performance or achievements of the company
to differ materially from any future results, performance
or achievements
expressed or implied by such forward-looking statements.3 trillion U.
travel celebrations
When making
leisure travel destination
decisions, GLB travelers are seeking direction on how they can spend their
dollars on both gay-friendly travel channels and destinations," said John
Butler, Senior Marketing
and Communications Strategist for Witeck-Combs
Communications. Hilton., Odysseus, Damron)
22
Gay-specific newspapers (e.
Witeck-Combs Communications, Inc.
About
Harris Interactive(R)
Harris Interactive Inc.
- Expands PlanetOut's footprint in
the estimated $65-billion-a-year gay
and lesbian travel market. PlanetOut will extend a bridge loan
of up to $1.com and PlanetOut.com site, in English, French, German, Italian, Portuguese and Spanish
.com); and, HIVPlus
(http://www. and
Triangle Marketing Services.mexico gay
Y.com did not vary much (45
percent
of GLBs said they are likely to visit Expedia.
These are the results of a survey of 2,630 U.
Many GLB online consumers rely on gay-specific travel expertise when
queried on the type of resources
used when planning destination travel.com 15 21 15
Other 7 12 7
I don't make travel
reservations online 34 18 35
Note: Data within this table weighted to
reflect total U.
TABLE 2
Future
Leisure Travel Plans
"Which of the following do you use to learn about future leisure travel
destinations you are considering visiting?"
Base: GLB Adults
GLB
(n=177)
%
Friend/ Relative/ Personal Experience 58
Gay-specific websites (e.g. (http://www.com), the 15th
largest and fastest-growing market
research firm in the world, is a Rochester,
N. PlanetOut
Inc. More than 80,000 men and women have
participated in RSVP's big and
small ship cruises, riverboat cruises, land tours, and resort vacations
. PlanetOut's brands include Gay. PlanetOut, based in San Francisco with additional
offices in New
York, Los Angeles, London and Buenos Aires, offers FORTUNE 1000
and Global 500 advertisers access
to what it believes to be the most extensive
network of gay and lesbian people in the world.culture society
, According
to a recent nationwide
survey, gay, lesbian and bisexual (GLB) adults who are online are more likely
to book hotel reservations through online portals than heterosexual online
adults.S. adults, of
whom 177 were
self-identified as gay, lesbian or bisexual.com, outandabout.com), Tokyo-based Harris
Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and
consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate
market research companies. 12
Jbutler@witeckcombs.
- Addresses advertisers' desire
to target the gay and lesbian market with
multi-media, multi-platform marketing and sponsorship programs
. PlanetOut expects to
close this transaction in March 2006, subject to the satisfaction of
regulatory
and business requirements, and expects it to be immediately
accretive.2 million in revenue in 2004
and $8.
This acquisition substantially increases PlanetOut's position in the $65
billion gay
and lesbian travel market*, as estimated by research firm
Community Marketing, Inc.com, PlanetOut
. Such factors include,
among others, the company's limited operating history and variability of
operating
results; the company's ability to attract and retain subscribers and
advertisers; the company's ability
to integrate the acquired assets of RSVP;
competition; timing of product launches; and the company
's dependence on
technology infrastructure and the Internet. travel industry
as stated by the Travel
Industry Association of America.america culture
com and Gay.g., Washington Blade, Bay Windows,
Dallas Voice
) 14
None of these
27
Note: Data within this table were weighted to reflect total U
. GLB adult
population. offices and wholly owned
subsidiaries: London-based HI Europe (http://www
.
"Access to PlanetOut Inc.'s powerful demographic through what we believe
to be the world
's largest audience of gays and lesbians anywhere creates
opportunities for RSVP to offer even more
people in our worldwide community
the chance to experience the best vacation of their lives, with
more options,
more destinations and an expanded schedule of RSVP tours, cruises and events
as
a part of PlanetOut," said Paul Figlmiller, president, RSVP.canada mexico
A community sponsored library.
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