User-Friendly is a portfolio company of VS+A Communications Partners
III, LP, and the private equity affiliate of media industry merchant
bank Veronis Suhler Stevenson, www.

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User-Friendly Phone Book Acquires Bartlesville Okla. Directory from Southwest Directory Publishing Inc.

"We hope to continue this commitment to quality and
service by providing small business owners in this area with the best
return on investment available from any directory provider. Since the company's inception in 1999, the User-Friendly
management team has successfully launched or acquired assets within 10
new markets, including three of its four largest directories.com.

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About User-Friendly Phonebook

User-Friendly is a leading independent yellow pages company with
directories in Louisiana, Texas, California, Oklahoma, Kentucky,
Indiana and Ohio.
"They bring the experience and knowledge necessary to continue to expand the
technology business and workforce development in the Automation Alley region,
which now reaches eight counties and the City of Detroit.

About Automation Alley
Automation Alley drives the growth and image of Southeast Michigan's
technology economy through a collaborative culture that focuses on workforce
and business development initiatives.

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, directory from Southwest
Directory Publishing Inc. The new directory scope will be expanded to
cover residents in the Seven Lakes area, which includes Bartlesville,
Pawhuska and Nowata. User -Friendly provides its users with a superior
product to ensure high use rates by utilizing customer -focused
innovations such as large print sizes and helpful community sections."
The following staff were promoted:

Tom Anderson, senior director, Automation Alley, director, Automation
Alley Technology Center: Anderson, previously director of the Technology
Center, is now responsible for overseeing the operations of Automation Alley
along with executive director Ken Rogers.

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Automation Alley promotes regional prosperity through the Automation
Alley International Business Center, which provides business attraction
services and exporting assistance; the Automation Alley Technology Center,
which brings together businesses, educators and government to help
entrepreneurs accelerate technology commercialization; and the GLIMA Network,
one of the country's largest associations for individuals involved in the
business of technology and related fields.

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Southwest Directory Publishing Inc.

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"I was impressed by how quickly The User-Friendly Phone Book
changed the landscape of the Tulsa, Okla.

Automation Alley Reorganizes for Continued Growth

"As Automation Alley continues to grow, we are excited to promote current
Automation Alley staff to these positions that are so important to our
continued success," said Ken Rogers, executive director, Automation Alley.

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User -Friendly has a
reputation as a company with a strong sales team and people who are
dedicated to delivering a high-quality product for its readership.
Charlie DeVries, director, government affairs , Automation Alley: DeVries,
previously assistant director of the Automation Alley Technology Center , is
now responsible for government relations on the state and federal level,
overseeing Automation Alley's Regional Taskforce and managing the Technology
Center's clients.

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, Automation Alley, which drives the
growth and image of Southeast Michigan's technology economy, announces a
reorganization of its staff, including several promotions.
Michelle Zellen, director, communications and events , Automation Alley:
Zellen, previously event manager, is now responsible for managing all external
and internal communications, including public relations, marketing and
advertising, as well as coordinating Automation Alley events.

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User-Friendly's "Greater Bartlesville/Seven Lakes
Directory " will be published and distributed in October of 2005 with
an estimated circulation of 40,000., directory market," said Sam
Grubb, president, Southwest Directory Publishing Inc."
The User-Friendly Phone Books offer users a clear-cut format and
large type, easy-to-find information, colorful tabs for speedy
reference, local menu guides and informative community pages to help
them find the numbers they need - quickly, effortlessly and directly. TROY, Mich.

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"People lay the
basic foundation for the publishing business.
More than 560 businesses, educational institutions and government entities
belong to Automation Alley, covering an eight county area and the City of
Detroit.

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User-Friendly currently publishes 18 yellow page directories
throughout Texas, California, Louisiana, Kentucky , Oklahoma, Indiana
and Ohio.

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, for the
past seven years," said Bruce Howard , chief executive officer of
User-Friendly.

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Lisa Mauch, director, member services, Automation Alley: Mauch,
previously assistant director program development, is now responsible for
managing member programs and services, as well as overseeing the professional
and support staff.

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Business Editors

THE WOODLANDS, Texas----

White + Yellow Page Directory delivering to some
40,000 area residents in October 2005

User-Friendly Phone Book, LLC , a leading independent yellow page
directory publisher based in The Woodlands, Texas, today announced it
has acquired the Bartlesville, Okla.ufpb. is an independent yellow pages
company publishing seven directories in Oklahoma and Kansas since
1990.

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In addition, he will serve as
president of the Automation Alley Education + Research Institute, the Alley's
new 501(c)(3) addition.

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"Sam Grubb, the president of Southwest Directory Publishing, has
delivered a high-quality directory to Bartlesville, Okla.
For more information, visit http://www.

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For more information about
User -Friendly Phone Book, visit our Web site at www.

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