com for Playhouse Disney
Channel.com

culture syndicates

DUBLIN, Ireland, Research and Markets
(http: //www.

For more information, please contact:

Mai Tatoy
Walt Disney TV International (Southeast Asia/Korea)
Tel: +65-65489287
Email: mai.

australia centres

Research and Markets: Medical Device Markets in the Asia Pacific Region: All Change in the Tiger Economies?

Disney Channel and Playhouse Disney Channel Now in Cambodia

SINGAPORE, Walt Disney Television
International (South East Asia/Korea) (a subsidiary of The Walt Disney
Company, NYSE: DIS) announced the launch of Disney Channel and Playhouse
Disney Channel into Cambodia today, making it the fourth Asian market within
six months to have launched Disney channels -- this after launching into
Palau, Thailand and most recently, Vietnam."
Raymund Miranda, managing director of Walt Disney Television International
(Southeast Asia/Korea): "The Walt Disney Company has identified international
growth as one of its key strategic initiatives in the years to come."
Cambodia becomes the 11th market in the Asia Pacific region that shares
its Asian Disney Channel regional feed and the ninth market in Asia to carry
its Playhouse Disney Channel feed.

centres that

To date, Disney Channels are now in 15 markets in the Asia Pacific region.

have that

com/reports/c18770

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.
Disney launched its first channel outside of the US in 1995 with the
launch of Disney Channel Taiwan in March of that year.
Disney Channel is the most watched pay-TV kids channel in the region where
it ranked first among kids viewers in markets such as Singapore, Malaysia, the
Philippines, Australia, and New Zealand where cable/satellite TV ratings are
available.

this within

With established western markets maturing, serious attention is being paid
to the countries where manufacturers can see significant long-term growth.

About Walt Disney Television International (Asia-Pacific)
Walt Disney Television International -- Asia Pacific (WDTVI-AP) is
responsible for all of The Walt Disney Company's (NYSE: DIS) free and pay
television activities across the Asia Pacific region (excluding Japan).
Disney Branded Television oversees WDTVI-AP's pay TV channels such as
Disney Channel and Playhouse Disney Channel now seen in 15
countries/territories region-wide, as well as Disney Clubs and Disney branded
programming blocks on free-to-air networks, reaching more than 380 million
households in the region.

australia categories

as the
distributor of both channels into Cambodia. Disney also launched Playhouse
Disney Channel, its second channel brand, in April 2004.

contains local

Also provided is a market outlook for 9 key markets, market
valuations and markets put in their regional context.researchandmarkets. Disney branded shows consistently win their timeslots among
children viewers.

philippines sites

researchandmarkets.com/reports/c18770 ) has announced the addition
of Medical Device Markets in the Asia Pacific Region: All Change in the Tiger
Economies? to their offering.

syndicates philippines

(Logo: http://www. The deal also announced
the appointment of Cambodia Entertainment Production Co.tatoy@disney.

australia this

categories sites

Diverse influences - from deregulation and better
trade links to improved access and the rise of medical tourism - are seeing
markets such as Vietnam take an increasingly important role in the region. The report analyses the
following key markets: Hong Kong, Indonesia , South Korea, Malaysia,
Philippines, Singapore, Taiwan, Thailand and Vietnam

For more information visit
http://www.

culture region

Playhouse Disney Channel is in nine markets while Toon Disney is in one.

This category contains links to countries within Oceania that have activism categories and sites .

philippines local

Tiger clubs?
At the same time, markets which had hitherto excited little industry or
investor interest have emerged as real areas of opportunity for suppliers and
service companies alike. To date, Disney branded blocks are available in 11 markets in the
Asia Pacific broadcasting over 60 hours of Disney programming every week to
over 380 million households.

that countries

Toon Disney, its
third channel brand, debuted into India last December.disneychannel-asia.

countries local

Ltd.
Nicky Parkinson , senior vice president and managing director of Walt
Disney Television International Branded TV (Asia Pacific): "Disney's expansion
in Asia continues with the entry of Disney Channels into Cambodia this month. With the
dramatic potential of Asia, it was important for us to build an entry vehicle
for our brand in as many countries as possible.
On terrestrial television, Disney has continued its long standing
tradition of Disney Clubs and Disney branded programming blocks in multiple
markets .

media within

The traditional tiger economies,
characterised by economic growth, free market environment, developed industry
and investment in health and health infrastructure have had a long haul back
from the financial instability and economic downturn in the 1990's.

Disney Channels Launch in Four Asian Markets Within Six Months

society independent

However, effective planning is vital, and impartial, thoroughly researched
business data is essential to fully appreciate the current market status as a
basis for future development.

society that

The report provides five year
forecasts to 2010. Playhouse Disney programming blocks on Disney Channel regularly
win their timeslots versus other cable/satellite channels in the region among
young children.com for
Disney Channel and http://www.

within centres

Cambodia adds to that process
for this phase of our business.

category categories

This new report provides a regional overview as well as detailed
information on nine key Asia/Pacific markets.
For programming information, log on to http: //www.

region have

newscom.com/cgi-bin/prnh/20040820/RESEARCH )
Business opportunities in the Asian medical device and equipment markets
are very different from a few years ago.
In addition to highly detailed analysis of each market, the report
provides a thought-provoking and comparative examination , putting
opportunities into their current and future context.
The rapid growth of our pay-TV presence into four markets within six months
signifies our unwavering commitment to deliver quality Disney family
entertainment to the region.

australia oceania

playhousedisneychannel-asia.

independent sites

The announcement was made by
WDTVI (SEA/Korea) Managing Director Raymund Miranda. Since then, its Asian
footprint has grown into four Disney Channel feeds into Taiwan, Australia/New
Zealand, South East Asia/Korea and India.
Disney broadcasts its feeds in 6 languages and 5 subtitle tracks.

categories have

com
Fax: +353 1 4100 980

These
activities include branded and non-branded program distribution through Buena
Vista International Television -- Asia Pacific (BVITV-AP), as well as
production, broadcasting, development and management of Disney Channels and
other media investments.