As the only provider to offer complete market entry service, Canada
Post Borderfree helps its partners find success in market expansion by
offering consumer segmentation tools to match the best prospects to a
retailer 's customer profile, circulation planning, and a series of integrated
marketing campaigns and analytics . Through Canada Post
Borderfree's technology, retailers can offer their consumers pricing in
Canadian dollars and guaranteed landed cost without hidden taxes or tariffs. Visit
http://www.

ABOUT DIGICEL

Since its launch in 2001, Digicel has become the fastest growing wireless
telecommunications operator in the Caribbean.

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landsend. The alchemy of marketing expertise, scaleable technology ,
and proven logistics are required to scale the business and provide positive
growth.

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Patrick Bartlett, president of Canada Post Borderfree, commented, "We view
ourselves as a strategic partner to US retailers looking to expand
internationally."

Opportunity In Canada
There are 13,000 consumer mail catalog titles in circulation in the United
States that generate $76.

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With
proven technology and unparalleled market intelligence, Canada Post Borderfree
has helped leading US retailers, such as LL Bean, Brookstone, Lands' End,
Puma, and Sephora, achieve success in new markets since 1999."

"Our industry leading service and unmatched customer care continue to put
us in a position of strength as we roll-out a seamless pan-Caribbean
telecommunications network," said Mr. The markets are home to more than one million people
and serve as a popular destination for international tourists.

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Compared to the 35 titles
that are circulated in Canada with $1.38 billion in annual sales, it is clear
the Canadian catalog market is vastly underserved, providing a viable
opportunity for US retailers.

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Canada Post Borderfree Announces New Capabilities - Only Provider Offering Complete Market Entry Service for Untapped Canadian Market

digicelgroup.

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In addition to the suite of powerful marketing services we
have added, Canada Post Borderfree provides strategic consultative advice,
including a customized market evaluation for each merchant prior to
engagement, outlining projected sales at the postal code level. In fact, in 2003 - 2004, new customers grew 77% in the Canadian
market. Through partnerships with Canada Post Borderfree, the consumer buying
experience improves , and with that, so will results.

According to Colm Delves, Group Chief Executive Officer of Digicel ,
"Pending all the appropriate and necessary approvals, Digicel will be able
to offer a portfolio of innovative products to local customers and visitors
throughout these French West Indian territories , all supported by our
top-rated customer service and reliable coverage. Its coverage
areas also include St.

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Its partnership with Canada Post Borderfree has led to
the establishment of http://www .

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Canada Post Borderfree
believes that the catalyst to success in market expansion hinges on an alchemy
of intuitive marketing, simple but scaleable technology and proven logistics. Vincent and the Grenadines and Trinidad & Tobago.

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ca, specifically designed for Canadian
shoppers.

About Canada Post Borderfree
Based in Toronto, Ontario, Canada Post Borderfree is a strategic partner
in market expansion, offering expert solutions that enable multi-channel
retailers to replicate their domestic consumer shopping experience, enter new
markets seamlessly, and achieve business growth.

CONTACT: Marie Cacciato
French /West /Vaughan
646. Digicel has successfully taken on Cable & Wireless among
other incumbents over the years and rapidly increased its subscriber base
by connecting with consumers through its value offerings and exciting
brand .

The three new markets will extend Digicel's brand in the region and further
add to its Pan -Caribbean network that has brought state-of-the-art
infrastructure and employment opportunities to many Caribbean nations
including the emerging market of Haiti. Digicel currently employs more than
1,500 people throughout the Caribbean and its investments in the region
surpass US$1 billion.

Digicel is incorporated in Bermuda and has operations in fifteen countries
including Anguilla , Antigua & Barbuda, Aruba, Barbados, Bermuda, Curaao,
The Cayman Islands, Dominica, Grenada, Haiti , Jamaica, St. Lucia, St.

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These solutions promise to provide a seamless market entry for US retailers
and erase barriers to doing business in Canada. Delves.

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Faced with many hurdles, such as identifying the right target consumers,
pricing in local currency, customs, and fulfillment challenges with getting
goods over the border, retailers have been hesitant to move into the Canadian
market.
In both cases, it is evident that a strategic partner to bring local
knowledge, marketing and logistics support are critical to success in the
Canadian market.

Bouygues Telecom Caraibe is headquartered in Martinique, and directly
employs approximately 80 people. It is the largest GSM operator in the region.

australes fran

TORONTO, Canada Post Borderfree, established in
1999 and a part of the Canada Post Group of Companies since 2002, has moved
beyond its focus as a technology provider and now presents US retailers with a
powerful suite of direct marketing, transportation and e-commerce solutions. However , many retailers lack the selling
experience that would attract the majority of Canadian direct mail buyers.

regions lands

This
eliminates risk for the merchant and a strategic roadmap to increased sales
and profitability in Canada.
Brookstone has been rapidly expanding its efforts in Canada as a result of
implementing the Canada Post Borderfree solution three years ago.
Digicel Group, the fastest growing
mobile telecommunications operator throughout the Pan-Caribbean region,
announced today its intent to fully acquire Bouygues Telecom Caraibe, the
wholly owned subsidiary of Bouygues Telecom with assets in Martinique,
Guadeloupe and French Guiana, pending the approval of key stakeholders and
regulators including Bougyues shareholders, Workers Committee, ARCEP and
Bercy, the French Ministry for Finance.

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To
this end, Canada Post Borderfree offers the following ways to satisfy and
maximize Canadian demand:

- Thorough evaluation of the retailer's market potential in Canada
- Access to the best lists available in Canada
- Locating new high-value prospects via customer segmentation
- Creating multi-channel circulation plans for market entry
- Full service demand marketing campaigns and analytics
- Mailing profitably into a retailer 's house file by reactivating old
buyers and activating non-buyers
- Last mile delivery that ensures a seamless shopping experience,
including logistics, customs clearance and customer service

Success with Canada Post Borderfree
Brookstone and Lands' End are two merchants that have seen great success,
garnering Canadian orders and growing their international business platform
through partnerships with Canada Post Borderfree.

PRESS RELEASE Digicel in Discussions to Acquire French West Indies Mobile Operator

Visit www.

factbook southern

Martin.

By offering innovative wireless services and community support, Digicel has
become a leading brand in the Caribbean and has placed the region at the
cutting edge of wireless communications.

islands island

territories fran

To decrease the amount of waiting time for delivery, Canada Post Borderfree
also pre-clears packages through Canada Customs in order to deliver over the
border quickly. With an established pre-paid and post-paid
customer base, Bouygues Telecom Caraibe operates an advanced GSM network
that spans across Martinique, Guadeloupe , and French Guiana, three French
overseas territories with economies centered on the Euro as their
functional currency.

territory territories

In four years, Digicel has
become renowned for competitive rates, unbeatable coverage, superior
customer care, a wide variety of products and services, and
state-of-the-art handsets.

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By forming a strategic
partnership with Canada Post Borderfree, multi-channel retailers are able to
expand into new markets and connect to new prospects by leveraging best-in-
class marketing expertise, logistics, technology and analytics.8 billion in annual sales. In fact, closing the gap in the Canadian market
is a $15 billion opportunity.
Lands' End has also seen steady Canadian growth utilizing different
marketing solutions.com for more information.

Digicel , known for its speed to market and bold marketing, will challenge
the incumbent Orange Caraibe and ONLY, a new entrant in the French West
Indies market.

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This
partnership has enabled them to truly understand the Canadian market and the
opportunities that lie therein.com

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Barths and French St.

Also known as Terres Australes et Antarctiques Franaises, this territory includes the Crozet Islands, the Kerguelen Islands, Amsterdam Island, and Saint Paul Island.

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The value to the Canadian consumer is compelling.
Canada Post Borderfree partners feel confident that their relationship is
backed by the credibility and network of Canada Post Corporation.borderfree.

This acquisition follows Digicel's recent completion of its acquisition of
Cingular Wireless' Caribbean and Bermuda operations, which has expanded
Digicel to 15 markets covering a total population of 14 million people . Kitts & Nevis,
St.com for more information on Digicel.

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6942
mcacciato@fwvcumberland .

The company is the lead sponsor of Caribbean sports teams including the
West Indies Cricket Team, Special Olympics teams across the Caribbean and
is title sponsor of the Digicel Caribbean Football Union Cup, which
involves over 30 Caribbean countries and is an important qualifier towards
the CONCACAF Gold Cup.