International Long Distance Value Plan Offers Rates Starting at $.* Calling internationally from a Verizon Wireless
phone has never been more affordable.

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35/Minute
Mexico Argentina Antigua
$.vcall.
A rebroadcast of the call will be available starting approximately
two hours after the conference call ends, through midnight (ET) on
Tuesday, March 1, 2005.

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, Verizon Wireless, owner and
operator of the nation 's most reliable wireless network, is making it easier
for customers to keep in touch with family and friends around the globe.verizonwireless. Kitts - Nevis
Norway St.verizonwireless.

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"With the International Long Distance Value Plan,
customers are receiving substantial discounts off of standard long distance
rates on their international calls making it even more convenient and
affordable to use their Verizon Wireless phone for all their long distance
calling. Such risks,
uncertainties, and factors include, but are not limited to, foreign
business risks, industry cyclicality, fluctuations in customer demand
and order pattern, changes in pricing and general economic conditions,
as well as other risks detailed in the Company's filings with the
Securities and Exchange Commission.

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Find more information on the Web
at http://www.

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09 /Minute $.

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30/Minute $. To preview and request broadcast-quality
video footage and high-resolution stills of Verizon Wireless operations, log
on to the Verizon Wireless Multimedia Library at
http://www. (NASDAQ:NATR), will hold a conference call to discuss
its fourth quarter operating results on Tuesday, February 15, 2005, at
11:00 AM ET.

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8 million voice and data customers . In addition to the United
States, the Company has operations in Japan, Mexico, Central America,
South Korea, Canada, Dominican Republic, Venezuela, Ecuador, Peru, the
United Kingdom and Ireland , Colombia, Brazil, Thailand, Israel,
Singapore and Taiwan.

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* International Long Distance Rates when on the International Long
Distance Value Plan for $3. Lucia
Philippines St.

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Starting today, customers can take advantage of Verizon Wireless ' new
International Long Distance Value Plan for an affordable way to connect with
people around the world, including Asia, Central America, Europe, South
America, the Caribbean and other North American countries.

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Verizon Wireless' products and services are also
available at more than 1,900 Verizon Wireless stores nationwide, including
Verizon Wireless Communications Stores and stores within Circuit City, as well
as at authorized retailers including Best Buy and participating RadioShack
locations.

About Nature's Sunshine

Nature's Sunshine Products manufactures and markets through direct
sales encapsulated and tableted herbal products, high quality natural
vitamins , and other complementary products.

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The conference call will be hosted by Douglas Faggioli,
President and Chief Executive Officer, and Craig D.com. International callers dial (973) 341-3080 and use the same
PIN number.
Statements in this press release concerning the Company's business
outlook or future economic performance, anticipated profitability,
revenues, expenses or other financial items, and product line growth,
together with other statements that are not historical facts, are
"forward-looking statements" as that term is defined under Federal
Securities Laws.

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"Forward-looking statements" are subject to risks,
uncertainties and other factors, which could cause actual results to
differ materially from those set forth in such statements.

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"Customers are increasingly more global in their business dealings as well
as in their personal lives," said Bill Stone, vice president of marketing for
Verizon Wireless. Vincent / Grenadine
Poland Turkey
Portugal Trinidad and Tobago
Singapore Turks and Caicos
South Korea Zimbabwe
Spain
Sweden
Taiwan
United Kingdom

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless
network, serving 43. Huff, Chief
Financial Officer.

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20/Minute Bolivia Barbados
Australia Chile Ecuador
Belgium Costa Rica Egypt
Cayman Islands El Salvador Ghana
China Guatemala Grenada
Colombia India Haiti
France Panama Iran
Germany Peru Jordan
Greece Russia Lebanon
Hong Kong Thailand Montserrat
Ireland Venezuela Netherlands - Antilles
Israel Nicaragua
Italy Romania
Japan Saudi Arabia
Netherlands South Africa
New Zealand St.

Nature's Sunshine Products Inc. Fourth Quarter 2004 Operating Results Teleconference Scheduled for Tuesday February 15 2005 at 11:00 am E.T.

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10/Minute Belize Aruba
Canada Brazil Bangladesh
$.
Nature's Sunshine Products conference call can be accessed live
over the Internet through World Investor Link's Vcall website, located
at http://www. The replay of the conference call can be
accessed by dialing 1-877-519-4471, and, when prompted, use PIN number
5691049.

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$. Headquartered in
Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications
(NYSE: VZand LSE: VOD).

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Customers can find information and purchase Verizon Wireless
products and services online at http://www.99 monthly access.verizonwireless.com/multimedia .

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09 per
Minute

BEDMINSTER, N.99 per month and receive lower-than-ever international calling
rates that start at $.

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"
Customers interested in signing up for the International Long Distance
Value Plan can call 1-800-2 JOIN IN to speak with a Verizon Wireless customer
service representative.com.com.

Business Editors

PROVO, Utah----Nature's Sunshine
Products, Inc.

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09 per minute plus airtime on calls from anywhere on the
America's Choice network.

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Verizon Wireless Makes It More Affordable to Stay Connected Around the World for Business or for Fun

Eligible Verizon Wireless customers with America's Choice (SM) or North
America's Choice calling plans can add the International Long Distance Value
Plan for $3. To listen to the live call, individuals
should go to the web site at least 15 minutes early to register,
download and install any necessary audio software. A replay on the
Vcall website will be available for one week after the original
broadcast. The Company also has exclusive distribution
agreements with selected companies in Argentina, Australia, Chile, New
Zealand, Norway, and the Russian Federation.