Sun Brazil
was on the list of Best Places to Work in Latin
America in 2004, 2003 and 2001 and last year was
also named one of the Top 50
Companies for Women in Latin America.
A singular vision -- "The
Network Is The Computer"(TM) -- guides Sun in
the development of technologies that power the world
's most important markets.5 million in cash plus up to $3.4
million to RSVP, which will be repaid
upon closing, and will also reimburse
RSVP for approximately $300,000 of expenses at closing.3 million
in revenue for the
first nine months of 2005. The company is among the world's largest and most
respected gay and lesbian tour operators and marketers offering distinctive
travel packages, including
big and small ship cruises, riverboat cruises, land
tours and resort vacations geared toward a gay
and lesbian audience. When making leisure travel destination
decisions, GLB travelers are seeking
direction on how they can spend their
dollars on both gay-friendly travel channels and destinations
," said John
Butler, Senior Marketing and Communications Strategist for Witeck-Combs
Communications
., Gay.
Additional Note: Previous research conducted by Harris Interactive in
conjunction
with Witeck-Combs Communications, Inc.
Witeck-Combs Communications, Inc.harrisinteractive. Known
for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts
proprietary and public research
to help its clients achieve clear, material and enduring results
.
Harris Interactive combines its intellectual capital, databases and
technology to advance
market leadership through U.
society pride
Sun can be
found in more than 100 countries and on the Web at sun.com
.0 million in
additional consideration based on achievement of certain financial performance
targets
for 2007 and 2008.
- Further diversifies and balances PlanetOut's revenue mix among
advertising
, subscription and transaction businesses. A pioneer
in the travel industry since 1985, RSVP has hosted
more than 80,000 guests
from all over the world. The acquisition leverages our existing
travel
media assets, established LGBT audience, customer lists and capital
resources to fuel RSVP's growth
.
Destinations in 2006 include the Caribbean, Central America, the Czech
Republic, Austria, Hungary
, Ireland, Mexico, French Polynesia, Peru and
Thailand.hivplusmag. and
Triangle Marketing Services
. Such forward-looking
statements involve known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements of the company
to differ materially
from any future results, performance or achievements
expressed or implied by such forward-looking
statements.sec. The online survey was conducted
between March 8 and 14, 2005 by Harris Interactive
(R), a worldwide market
research and consulting firm, in conjunction with Witeck-Combs Communications
,
Inc. Sampling error for GLB adults
(177) is plus or minus 9 percentage points. (http://www.novatris
.america communities
"Sun's people are the key to our success and we truly
appreciate their hard work, dedication and
confidence in Sun.PlanetOut Inc. Agrees to Acquire RSVP Vacations
3
times the average for people
who take more than nine foreign trips per year,
according to The Advocate/OUT 2005 MRI Custom Study
(Index: Spring 2004 U.rsvpvacations. For more information, please
visit http://www.
Outside of
the assistance gays seek from friends and relatives (58%),
gay-specific websites (32%), such as Outandabout
.
TABLE 2
Future Leisure Travel
Plans
"Which of the following do you use to learn about future leisure travel
destinations you are considering visiting?"
Base: GLB Adults
GLB
(n=177)
%
Friend/ Relative/ Personal Experience 58
Gay
-specific websites (e. adult population of GLB adults.
Figures for table 1 were not propensity weighted
and are representative of the
total U.
In theory, with a probability sample of this size,
one can say with 95
percent certainty that the results for the overall sample have a sampling
error
of plus or minus 2 percentage points. It is impossible to quantify the errors that may result from these
factors.com
brazil chile
Sun's philosophy of sharing innovation and building communities is at
the
forefront of the next wave of computing: the Participation Age.
NOTE: Sun, Sun Microsystems
, the Sun logo, and The Network Is The
Computer are trademarks or registered trademarks of Sun Microsystems
, Inc.huguet@sun.
(Nasdaq: LGBT), the leading media and entertainment company exclusively
serving
the lesbian, gay, bisexual and transgender (LGBT) community, today
announced that it has signed a
definitive agreement to acquire substantially
all of the assets of RSVP Productions, Inc.0 million
in
additional consideration based on achievement of certain financial performance
targets for
2007 and 2008.
This acquisition substantially increases PlanetOut's position in the $65
billion
gay and lesbian travel market*, as estimated by research firm
Community Marketing, Inc.
"The
acquisition of RSVP, a strong, versatile and trusted LGBT travel
brand, will advance our strategy
of building a diversified media,
entertainment and lifestyle company by offering our online and print
audience
a suite of compelling products and services," said Jeff Soukup, executive vice
president
and chief operating officer, PlanetOut Inc. More than 80,000 men and women have participated in RSVP
's big and
small ship cruises, riverboat cruises, land tours, and resort vacations.
PlanetOut
Inc.com, PlanetOut.com); and, HIVPlus
(http://www.com. Such factors include,
among others, the
company's limited operating history and variability of
operating results; the company's ability to
attract and retain subscribers and
advertisers; the company's ability to integrate the acquired assets
of RSVP;
competition; timing of product launches; and the company's dependence on
technology infrastructure
and the Internet.Y.
Many GLB online consumers rely on gay-specific travel expertise when
queried
on the type of resources used when planning destination travel.S.g. 12
Jbutler@witeckcombs.brazil america
(Nasdaq: SUNW) today announced that its subsidiaries Sun Brazil, Sun
Mexico and Sun Chile have been
named among the 2005 list of Best Places to
Work in Latin America. Both Sun Mexico and Sun Chile
were
recognized as among the Best Places to Work in Latin America in 2004. PlanetOut
Inc.com site
, in English, French, German, Italian, Portuguese and Spanish.com); Out
(http://www.
*
Community Marketing, Inc.3 trillion U. Forty-six percent of GLB respondents are likely to visit Orbitz
.com 15 21 15
Other
7 12 7
I don't make travel reservations online 34
18 35
Note: Data within this table weighted to reflect total U. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online
surveys, visit http://www.com.Information and resources for the Gay, Lesbian, and Bisexual communities
of South America.
lesbian communities
com, the number one
site for reaching single men earning more than $150,000 who
take cruise
vacations, as well as, The Advocate, OUT and The Out Traveler, which combined
index
2. (RSVP), a leading marketer of gay
and lesbian travel events, for $6. magazine properties The Advocate
, OUT and Out Traveler in combination
index 2.'s powerful demographic through what we believe
to
be the world's largest audience of gays and lesbians anywhere creates
opportunities for RSVP to offer
even more people in our worldwide community
the chance to experience the best vacation of their lives
, with more options,
more destinations and an expanded schedule of RSVP tours, cruises and events
as a part of PlanetOut," said Paul Figlmiller, president, RSVP.
PlanetOut expects to close the
transaction late in the first quarter of 2006. PlanetOut's brands include Gay.com, and OUT+ABOUT Travel
, as well as localized versions of the
Gay. PlanetOut, based in San Francisco with additional
offices
in New York, Los Angeles, London and Buenos Aires, offers FORTUNE 1000
and Global 500 advertisers
access to what it believes to be the most extensive
network of gay and lesbian people in the world
.com compared with 40% of
non-gays).g.com) 31 33 31
Hotels.com, outandabout
. Figures for age, sex, race, education, region and income were weighted
where necessary to bring
them into line with their actual proportions in the
population. They include refusals
to be interviewed
(nonresponse), question wording and question order and
weighting.america gay
The Institute defines a great
place to work as a company where employees "trust the people they work for,
have pride in what
they do and enjoy the people they work with.
Kristin Huguet
Sun Microsystems --
International Public Relations
Ph: 415-972-0560 x 46660
kristin. RSVP further bolsters
our competitive
position with a growing family of trusted brands that address the desire of
our
core audience to connect with one another, to be enriched by rewarding
experiences and to build community
.
As a result, PlanetOut will reflect the post-closing portion of RSVP's 2006
financial performance
on its 2006 financial statements.com 27 32 27
Cheaptickets. This online sample is not a probability sample.harrispollonline.pride destinations
Sun's Latin American
Subsidiaries Among Best Places to Work
Sun was one of only fourteen companies, of the more
than
5,000 polled in the survey, that gained the recognition in three or more
countries in the region
.com members are six times more likely to travel and 10
times more likely to go on a cruise than the
average Internet user.
About RSVP Productions, Inc.gov.com
41 52 40
Expedia.com 40 45 40
Orbitz.com 28 41 27
Priceline.
Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
who are online
, of whom 177 self-identified as gay, lesbian, or bisexual
(GLB).S. (http://www.com), Tokyo-based
Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network
of affiliate market research companies.
Press Contacts:
Nancy Wong
Harris
Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214
-7172
John Butler
Witeck-Combs Communications
202-887-0500 ext.gay destinations
About Sun Microsystems, Inc.com
PlanetOut will extend a bridge loan of up to $1.
RSVP, a privately held company based in Minneapolis with 12 employees,
posted $7.5 times the average
for people who take foreign cruises, 3.
About PlanetOut Inc.com,
Kleptomaniac. Close behind
are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay-specific travel
books (22%), such
as Damron and Odysseus guides.com 34
46 33
Hotel website (e.g. Propensity score weighting was also used to adjust for
respondents
' propensity to be online for the question in table 2, and those
figures are representative of the
general U. adult online population.resources communities
5 million in cash plus up to $3.
- Connects RSVP's trusted
gay and lesbian travel marketing platform with
PlanetOut's online and print properties, including
Gay.5 times the average for people who take cruises and 6.5 times the
average for people who take
more than nine domestic trips per year and 6. For more information, please visit http://www.planetoutinc
. While fully 35 percent of heterosexual respondents said they don't
book travel online, fewer than
one in five (18%) GLB respondents said they did
not.com did not vary much (45
percent of GLBs
said they are likely to visit Expedia.
These are the results of a survey of 2,630 U.S.com, top
the list
of resources gays use to learn about future leisure travel destinations they
consider
visiting.g.
About Witeck-Combs Communications, Inc.Y.celebrations travel
Sun Brazil, Sun Mexico and Sun Chile
Cited in 2005 List of Best Companies to
Work for in Latin America
SANTA CLARA, Calif.
The Best Places to Work in Latin America rankings are prepared annually
by
the independent Great Places to Work Institute." The studies
look at credibility, respect
, fairness, pride and camaraderie. in
the United States and other countries.
- Addresses
advertisers' desire to target the gay and lesbian market with
multi-media, multi-platform marketing
and sponsorship programs.2 million in revenue in 2004 and $8. 14, 2006, and expects to provide its business
outlook for the first
quarter, including the estimated financial impact of the RSVP acquisition.
Established in 1985, RSVP was the originator of the gay and lesbian cruise
concept, and offers
distinctive travel packages designed for gay and lesbian
travelers.com
compared to 33 percent
of non-gays.com 22 24 22
Hotwire., Washington Blade
, Bay Windows,
Dallas Voice) 14
None
of these 27
Note: Data within this table
were weighted to reflect total U. GLB adult
population.hieurope.
brazil argentina
- Expands PlanetOut
's footprint in the estimated $65-billion-a-year gay
and lesbian travel market. "RSVP is an excellent
strategic fit for PlanetOut, giving us an additional platform to serve the
varied needs of the
LGBT community.com.outtraveler.com), as well as other publishing, direct marketing and
e-commerce
properties, including Alyson Publications, SpecPub, Inc.
Forward-Looking Statements
In addition to the historical information contained herein, this press
release contains forward
-looking statements, including the impact of
PlanetOut's acquisition of RSVP, as well as statements
containing the words
"believes," "anticipates," "expects," and similar words. travel industry
as
stated by the Travel Industry Association of America.New National Study Shows Gays More Likely Than
Non-Gays to Book Travel Online
, According to a recent nationwide
survey, gay, lesbian and bisexual
(GLB) adults who are online are more likely
to book hotel reservations through online portals than
heterosexual online
adults.g.com) is the
nation's premier strategic marketing communications firm
, specializing in
reaching the gay and lesbian consumer market.com), the 15th
largest and fastest
-growing market research firm in the world, is a Rochester,
N.america lesbian
's broad and deep reach through its
media
properties, customer lists and capital resources to fuel RSVP's growth.S."
PlanetOut
plans to report its fourth-quarter fiscal 2005 financial results
on Feb.advocate.S.
About one-half (52%) of GLB respondents were likely to visit
Travelocity.com when making hotel
reservations, compared to 40 percent of
non-gay respondents.
"Clearly, the honeymoon with
online travel sites is likely to grow as more
gay and lesbian consumers flock to specialized media
and other gay-specific
travel and tourism resources.
TABLE 1
Travel Websites and Hotel Reservations
"When making your hotel reservations
, which of the following websites are you
likely to visit?"
Base: All Adults
Total GLB Heterosexual
(n=2,630) (n=177) (n=2,361)
% % %
Travelocity.S.
About Harris
Interactive(R)
Harris Interactive Inc.-based global research company that blends premier strategic
consulting
with innovative and efficient methods of investigation, analysis and
application.south gay
"
Sun's Latin American operations have been consistently cited as great
places to work.
SAN FRANCISCO, PlanetOut Inc. RSVP joins PlanetOut and its established audience of
LGBT travelers
served by PlanetOut's award-winning travel content, including
dedicated travel channels on its flagship
Web sites Gay.com and PlanetOut.
PlanetOut brands also include The Advocate (http://www. Additional
information concerning
factors that could affect PlanetOut's future business and financial results
is
included in the company's Annual Report on Form 10-K for the year ended
December 31, 2004 and
other public filings filed from time to time with the
Securities and Exchange Commission (SEC), which
are available at the SEC's
website at http://www. Gay and non-gay use of Expedia., a strategic public
relations and marketing communications firm with
special expertise in the gay market.com, Marriot
.com) 32
Gay-specific magazines (e., Out Traveler, Genre, Passport) 25
Gay
-specific reference books (e., Odysseus, Damron) 22
Gay-specific newspapers (e.S. In
addition, given the low incidence of
response from transgendered individuals, it is extremely difficult
to draw
conclusions from the data captured.witeckcombs. In April 2003, American
Demographics
magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have
made significant contributions to the fields
of demographics, market research, media and trendspotting
for their
pathbreaking work on the gay and lesbian market.S.com), Paris-based
Novatris (http:
//www.travel brazil
, Sun Microsystems,
Inc. PlanetOut expects to
close this transaction in March 2006, subject
to the satisfaction of
regulatory and business requirements, and expects it to be immediately
accretive
.com,
as well as the travel magazine, The OUT Traveler."
PlanetOut Inc. property Gay.
Adults
).
"Access to PlanetOut Inc. RSVP is headquartered in Minneapolis and is marketed through travel
agencies dedicated to the gay and lesbian community as well as through direct
sales. One third
of GLB adults use gay-specific websites to learn about future
leisure travel
destinations
ROCHESTER, N. adults, of whom 177 were
self-identified as gay, lesbian or
bisexual. Hilton. Unfortunately, there are several
other possible sources of error in all polls or
surveys that are probably more
serious than theoretical calculations of sampling error.
These statements conform to the principles of disclosure of the National
Council on Public Polls
. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents. With over
nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay
and lesbian consumers. offices and wholly owned
subsidiaries: London-based HI Europe (http://www
.argentina culture
"These awards are a significant accomplishment for Sun Brazil, Sun Mexico
and Sun Chile and
recognize the focus we place on personnel and workplace
initiatives throughout the region," said
Jaime Valles, Vice President, Sun
Latin America. Leverages Reach of PlanetOut Media Properties to
Fuel Business Growth Into
Significant Gay and Lesbian Travel Market
- Purchase price of $6.
- Leverages PlanetOut Inc.3 times the
average for people who
take more than nine foreign trips per year.com is the number one site for reaching single
men who
take cruise vacations and earn more than $150,000 per year, according
to media research firm @Plan
(Spring 2005). Moreover, according to @Plan
(Spring 2005), Gay. "Among these
opportunities are
tours, where both gays and lesbians, as well as their
families and friends, can come together for
life-enriching travel adventures. is the leading global media and entertainment company
exclusively
serving the lesbian, gay, bisexual and transgender (LGBT)
community. extrapolated five percent (based
on the
national population figures) of the annual $1.com and Gay. adult online
population. Although
we
remain interested in the consumer attitudes and characteristics of
transgendered individuals
, for accuracy and consistency we distinguish sexual
orientation from gender identity.celebrations south
A community sponsored library.
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