The mission of the Club, which is
headquartered in Pasadena, Calif.A new company initiative seeks to curb commodification of the GOLDEN brand and
ensure sustainable, long-term support of the arts community

NEW BERLIN, N., an increasingly price-centric marketplace for arts supplies could

-- Reduce industry ability to invest in product development and research

-- Continue the manufacturing shift to offshore companies

-- Curtail creation of educational programs and other support platforms
that contribute to the vitality of the arts community

-- Reduce the variety and availability of local fine art supply retail
stores

To that end, Golden Artist Colors introduced the Sustainable Market
Initiative.

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californiaartclub.

Mark Golden on Paint
Mark Golden, CEO of Golden Artist Colors, can be reached through his blog,
Mark Golden on Paint at http://www.goldenpaints.

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These two companies, along
with Majestic Realty Foundation , are Presenting Sponsors of this year's
Gold Medal Exhibition.

Golden Artist Colors Inc. to Keep Quality and Artist Support its Top Priority

, In recent years, manufacturers
in the arts materials industry have faced tremendous market pressures to
reduce prices, sometimes resulting in lower quality products and reduced
levels of customer support.goldenpaints.

painting masterpieces

The 80 miniatures, each no larger than 9" x 12," will complement the 109
paintings and 16 sculptures selected by a panel of museum scholars for
inclusion in the 95th Annual Gold Medal Juried Exhibition, which will take
place at the Pasadena Museum of California Art from April 2 to 23. "The Club was founded by
plein air painters, many of whom created small scaled paintings on location
to capture the mood or lighting of a particular scene, only to recreate the
images in larger formats in their studios," he added .
GOLDEN takes pride in the fact that its custom lab is the only facility of
its kind, dedicated to designing products to the specifications of individual
artists.

starry painting

Professional fine artists with
extensive art material expertise regularly conduct classes and
demonstrations throughout the country for artists and students working
in acrylic or other media. began
producing acrylic paint as a result of conversations with artists who needed
new materials to help them explore more innovative ways of working with
acrylic.goldenpaints.

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About the California Art Club

The California Art Club (www.

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"Showcasing miniature paintings at our Gold Medal Exhibition allows us to
pay homage to an important element of the California Art Club's history, "
said artist Peter Adams, the Club's president.com/blog .

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com/artist/workart.com .

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Ultimately, the stability and brand
value derived from the initiative will allow the company to further its
commitment to meet artists' individual needs, increase product availability
and selection, and make a real difference in the enrichment of the creative
world.

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During March 7 to 27,
the works will be on display at the Santa Ana and La Jolla offices of First
American Corporation and First American Trust.

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, "From the
manufacturer that makes the product to the artist who buys it, for all of us
to thrive as part of a sustainable creative community, we must commit to be
significant contributors to our communities and to give back to one another
for our mutual success. As a manufacturer, we fully realize we are but one
part of this community, but through the Sustainable Market Initiative, we are
doing our part by creating tools to ensure a better future for all of us."
He added, "If the GOLDEN brand is to remain relevant to those who use our
products to express their creativity, this company must be in a position to
serve and support them for many years to come. That is our passion.

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California Art Club

Prior to the April museum exhibition, the miniatures will be displayed at
Southern California venues to give art lovers a glimpse of the artwork that
will be featured.
If this trend continues, according to sources from Golden Artist Colors,
Inc.

About Golden Artist Colors, Inc.

CONTACTS: Jodi O'Dell Tom Mentzer
Golden Artist Colors, Inc.

lizzie ago

For more information on the Gold Medal Exhibition and the traveling
exhibition of miniature paintings , contact the California Art Club at (626)
583-9009 or visit www.Y."
From ongoing dedication to product innovation and art materials research
to such unique tools as hand-painted color charts and hand-painted labels, the
increased stability Golden Artist Colors, Inc. The purpose of his
blog is to engage the citizens of the arts community -- whether they are
artists, collectors or other interested parties -- in conversations on such
topics as the evolution and use of modern paint mediums , industry issues,
artist resource, and issues surrounding the practice of real community
engagement .

mixing collages

For the first time in the history of the
California Art Club's Annual Gold Medal Exhibition , the fine art
organization will present a collection of miniature paintings as part of
its much anticipated showcase of contemporary-traditional artwork.

All sites are either educational , reference oriented, or informational in nature.

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Through February 10, the paintings can be viewed at
Pacific Palms Conference Resort in Industry Hills.org.californiaartclub. The Sustainable Market
Initiative will not only allow us to continue to provide our customers access
to unique materials and programs, it will ensure they will always have choices
within the arts supply marketplace .

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org), established in 1909 by
early California Impressionists or plein air painters, is recognized as one
of the oldest, largest and most active leading professional art
organizations in the world . That is our promise. The department houses professional artists who also
have extensive technical backgrounds, ensuring that customers
understand the full capabilities of products and helping to determine
when a custom solution needs to be created to address a unique
situation.

To activate the Sustainable Market Initiative in the arts supply retailer
level, Golden Artist Colors will institute (or continue) several key measures,
including a Minimum Advertised Price policy, which will assure that the
advertising of the brand does not represent GOLDEN products as a loss leader
or lower-value product. Barkley Evergreen + Partners
(800) 959-6543 (816) 842-1500
tmentzer@beap.

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Developing paints to meet exacting criteria is the specialty of
GOLDEN's custom operations.

Sites listed in the Painting category each cover a variety of topics, such as painting styles, mediums, movements, history and artists of historical importance.

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, is to promote traditional fine arts in
the fields of painting , drawing and sculpture, to produce and promote art
exhibits that foster understanding and interpretation of traditional art
heritage and California history, and to furnish educational opportunities
in fine arts.
According to Mark Golden, CEO of Golden Artist Colors, Inc.

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http://www .php

-- Technical Support: The Technical Support team for Golden Artist
Colors provides relevant information to users and makers of art
materials alike.

-- Custom Lab: The Custom Lab is the only facility of its kind dedicated
to designing products to the desired specifications of individual
artists., which is an ESOP company, and its comprehensive product offering, call
1-800-959-6543 or visit the company's Web site at
http://www.

painting mediums

The Sustainable Market Initiative features an updated set of
policies designed to help broaden the inherent appeal of the GOLDEN brand
throughout the art supply retail channel.

harlem younger

swatchbox elena

will realize from the
Sustainable Market Initiative will help the company further enrich many
market-leading programs it offers to artists everywhere:

-- The Working Artists(TM) Program: The Working Artists(TM) Program
provides artists with first-hand experience of the variety of GOLDEN
acrylic products and their uses.
Founded in 1980 by the Golden family, Golden Artist Colors, Inc.com

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For more information about Golden Artist Colors,
Inc.

slideshow swatchbox

It has the ability to make products to meet various artists'
criteria, producing more than 1,000 custom products to meet the
individual needs of customers since its inception 20 years ago. The products that Sam Golden developed as the result of
collaborations with these painters became his inspiration and central motif
that he carried forward in the creation of GOLDEN.