Microsoft will collaborate with Warner
Bros.

television this

Studios and
Microsoft Corp.com/cgi-bin/prnh/20000822/MSFTLOGO )
The collaboration signifies Warner Bros.
Entertainment , Inc. Studios, a Time Warner Company, stands at the
forefront of every aspect of the entertainment industry, from feature films to
television, home video/DVD, animation, comic books, interactive entertainment
and games, product and brand licensing, international cinemas and
broadcasting. Playboy also plans to
develop recurring characters and storylines which will run through several of
the films .
The movies will also be added to Mainline's 300 hours of soft adult
programming.

This category deals with animated television shows and films.

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' plan to use VC-1 for the release of HD DVDs presents consumers
with exciting new options for watching high-definition content," said Blair
Westlake , corporate vice president of the Media/Entertainment + Technology
Convergence Group at Microsoft .
(PEGI), and Mainline Releasing, a subsidiary of MRG Entertainment, Inc. today
agreed to co-produce ten films in 2005., international television and worldwide home entertainment.

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R. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners. The announcement was made by Ned Nalle, President of Programming for
Playboy Entertainment Group.
Playboy's flagship original programming including Sexy Girls Next Door,
7 Lives Xposed, The Extreme Truth, Sexcetera, Totally Busted, and World of
Playboy are all now produced in high definition TV.

television movies

Playboy Entertainment Group and Mainline Enter Movie Production Deal

Marc Greenberg of MRG Entertainment added, "I am delighted to have two of
the largest producers and distributors of entertainment for adults jointly
working together."
The films will be jointly produced over the next twelve months.

About Mainline Releasing
Mainline Releasing , a subsidiary of MRG Entertainment, manages all sales
and distribution domestically and internationally .

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"As a technology provider, Microsoft is
encouraged by the industry's efforts to deliver next-generation
high-definition video experiences for consumers, and we see the Warner Bros.
collaboration as a significant milestone.O.

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As a full-service independent production and distribution company working
within an ever-changing domestic and international marketplace, MRG is
dedicated to delivering quality film and television product that is highly
marketable and profitable.

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"In response to the marketplace, we are immediately serving up fresh new
titles for V.com, a leading men's lifestyle and entertainment.

titles shows

"
"Warner Bros.

About Warner Bros.

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Warner Bros. Studios and Microsoft Collaborate to Release HD DVD Titles Using Windows Media Video 9 (VC-1)

S.' continued commitment to
providing new digital entertainment experiences for consumers using the best
digital media solutions available." and "The
West Wing," as well as such contemporary theatrical hits as "Ocean 's Eleven,"
"Mystic River" and "The Last Samurai. Under the terms of the agreement,
Playboy retains all international distribution rights for television, home
video, mobile and internet while Mainline reserves North American television
rights.
These pictures will play on Playboy's platforms and will also be made
available to certain licensees around the globe.
The films will add to Playboy 's extensive programming library, which will
increase this year by over 750 hours including high definition programming
produced at Playboy's state-of-the-art digital facility in Los Angeles.

About Playboy Enterprises
Playboy Enterprises is a brand-driven, international multimedia
entertainment company that publishes editions of Playboy magazine around the
world; operates Playboy and Spice television networks and distributes
programming via home video and DVD globally; licenses the Playboy and Spice
trademarks internationally for a range of consumer products and services; and
operates Playboy .

cartoons category

LAS VEGAS, Today at the National
Association of Broadcasters convention, NAB2005 , Warner Bros. (Nasdaq: MSFT) announced their plans to collaborate on the
release of a broad range of next-generation HD DVD discs using Windows
Media(R) Video 9, Microsoft's implementation of VC -1, the proposed Society of
Motion Picture and Television Engineers (SMPTE) standard approved by the DVD
Forum for HD DVD. Warner Home Video currently plans to release titles in the
fourth quarter of 2005."
Warner Bros. has one of the largest libraries of any motion picture studio
with over 6,500 feature films, 40,000 TV episodes and 14,000 animated titles
(including more than 1,500 classic animated shorts).

Playboy
will provide overall creative input during the development process ensuring
the quality that is synonymous with the Playboy brand.

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(Logo: http://www .
"Warner Bros. has evaluated the video quality of VC-1 and found it to be
outstanding, making it an ideal format for the delivery of high-definition
content," said Chris Cookson, chief technology officer at Warner Bros. "By releasing a wide range of titles in VC-1, we are
creating great new opportunities to bring high-definition video to consumers.
Warner Bros. Playboy Retains All International Rights

LOS ANGELES, Playboy Entertainment Group, Inc.

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HD DVD represents the first major push to deliver
high-definition content to consumers on optical media in the U. The library includes such
world-renowned franchises as "Superman," "Batman," "Friends," "E.

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HD DVD titles will be available in the fourth quarter of 2005. Warner Bros.D. MRG Entertainment founded
in January 1997 by Marc Greenberg, specializes in the production,
distribution, sales and financing of feature films and television programming.

television titles

Studios, a fully integrated, broad-based entertainment
company, is the global leader in the creation, production, distribution,
licensing and marketing of all forms of entertainment and their related
businesses.

About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services
and solutions that help people and businesses realize their full potential.

category cartoons

newscom. to ensure that the video quality of HD DVD titles is unmatched, enabling
true home theater experiences." The studio is expected to announce the
release of an increasing amount of its content on HD DVD as its involvement
with the format continues.

Microsoft and Windows Media are either registered trademarks or trademarks
of Microsoft Corp . We intend to remain the
leader in our category for made-for-TV movies," said Nalle. With our combined experience, we will most certainly create
movies with global appeal.