When
the pages were flipped, they would create the optical illusion of motion.
"In this age of high tech interactive multimedia , the simplicity of flip
books is not only refreshing, but its illusion is even more captivating than
ever," said Jeffrey Kay, President of Flippies.com
for more information and upcoming promotions . From nutritious meals with
Stouffer's(R) Lean Cuisine(R), to baking traditions with Nestle(R) Toll
House(R), to advancing life for pets with Purina(R), Nestle USA makes
delicious, convenient, and nutritious food and beverage products that enrich
the very experience of life itself. That's what "Nestle. Nestle USA is part of Nestle S. The
experience begins as kids sign in at the Kid's Desk and extends to every
aspect of the hotel's design. "With Nick-branded KidSuites(R)
units providing parents and kids with separate bedrooms, a unique kids' check-
in area, an interactive water park area, and so much more, families are going
to find that this is the best hotel in Orlando to meet their unique lodging
needs.nickhotel.

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The first flip books consisted of simple drawings
stacked in sequential stages of movement with a single staple binding.flippies. The ten that demonstrate the
greatest array of on-court skills, distinctive style and Crunchy attitude will
attend the exclusive Nestle Crunch Hot Shots Camp and hang with Shaq in Miami
this summer. Void where prohibited.

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Companies or individuals interested in creating their own custom flip
books can visit Flippies online at http://www. For more information,
visit http://www. "The talent of these Hot Shots
gets better and better every year and I wouldn't be surprised if one of them
takes my 'MDE' nickname a few years down the road.
It then evolved into the 2-Bedroom KidSuites concept featured in the Holiday
Inn Family Suites Resort.

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Flip Books Return in Celebration of Nostalgic 123rd Anniversary

Flip books were then popularized in the early 1900's by the Cracker Jack
Company who gave them away as free in-pack prizes. They've
also created a patent pending process to easily create flip books from
live-action or animated video footage.com

This release was issued through eReleases(TM ).com. However, for ten lucky winners of the Nestle Crunch Hot
Shots Contest, playing mano-a-mano against the Big Diesel is the stuff dreams
are made of.
Why be plain? When you can be Crunchy (TM).
"We are focused on creating the ultimate kid-friendly vacation experience
at this hotel ," said Terry Whaples, operating partner and president of the
hotel.

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on May 16, 1882 by Henry Van Hovenbergh
of Elizabeth, New Jersey.flippies.flippies.

Contact Information:
Jeffrey Kay, President
Flippies, Inc.

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MOUNT KISCO, N."
Flippies has recently reengineered the original flip book concept to
create the most engaging, entertaining flip book experience ever .NestleCrunch.

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"

HOW TO ENTER
To enter the Nestle Crunch Hot Shots basketball competition , ballers are
asked to send in a 60-second video showing off their hottest moves and
crunchy, confident attitude on the court. During the
camp, winners will have a once-in-a-lifetime opportunity to show off his/her
moves to three-time NBA world champion and 2004 NBA All-Star MVP, Shaquille
O'Neal .miller@mslpr.

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Flip books are Back, and Better Than Ever. "Creative marketers are, once
again, beginning to use flip books as interactive brochures and unique
giveaway items for promotions, trade shows, events and other marketing
activities.9 billion.

Games that can be played online with a web browser.

Some require semi-standard browser components such as Java, JavaScript, or Shockwave, but all are playable through the web browser.

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Y. $110 Million Hotel Complex with 777 Suites Promises Families
the Ultimate Vacation Experience

ORLANDO , Fla."
"The partnership with Nickelodeon elevates an already award-winning
Holiday Inn resort from family lodging to a true family vacation destination
and entertainment experience," said Mark Snyder, senior vice president, brand
management, Holiday Inn Hotels + Resorts, The Americas.

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"Put those qualities in the hands of a basketball player with skills and you
have a Nestle Crunch Hot Shot.

PRIZES
10 Grand Prize winners will win a trip to Miami with a parent or guardian
to attend the 7th Annual Nestle Crunch Hot Shots Camp this summer.
General Motors will lend support to the official opening of the
Nickelodeon Family Suites by Holiday Inn.

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com for more information.
Now in its seventh year, the Nestle Crunch Hot Shots program celebrates
the nation's best young basketball players. Grand prize winners will also walk away with an Xbox gaming console,
an official Nestle Crunch Hot Shots Camp jersey, a Shaq-autographed
basketball, and a photo taken with the big man himself. Forty first prize
winners will each receive an Xbox party pack and 50 second prize winners will
each receive a one-year subscription to SLAM Magazine."
The hotel features 2- and 3-Bedroom KidSuites units, each with a separate
parlor area that includes a 25" TV, pull-out sofa and rocking chair, and game
table; an adult bedroom with a king- or queen -size bed; and a Nick-themed
kid's bedroom with two twin beds or bunk beds with a pull-out sleeper bed, 20"
TV, and more.

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is the world's leading manufacturer of
custom flip books. From thundering dunks to no-look
passes to crossovers to buzzer-beaters, Nestle Crunch Hot Shots have to show
they are crunchy.Nestlecrunch.com or
send envelope to: Nestle Crunch Hot Shots Camp Entry Form Request ,
6500 Wilshire Blvd.

Contact: Jordan Miller
MS+L PR
323-866-6035
Jordan. Nickelodeon themes can be found throughout the
hotel -- from the giant iconic lobby, to the facade and interior of all of the
buildings. In addition, a Kid's Spa features services
such as hair braiding, hair wraps and temporary tattoos.

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He's big, he's strong and he's the self-proclaimed Most
Dominant Ever (MDE).
Nestle Crunch will be videotaping entries at several And1 Mix Tape Tour
stops., Suite 1900, Los Angeles, CA, 90048, 323-866-6076. A Chevrolet Uplander, along with a
product specialist, will be on-site at the hotel for two months during the
grand opening.

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, Flippies, a New York based
manufacturer of custom flip books, has brought back , and even improved upon,
the old-time animated flip book in celebration of the invention's 123rd
anniversary this month.

"
"The Nestle Crunch brand is all about style, attitude and individuality,"
said Tricia Bowles, Manager, Public Relations, Nestle Confections + Snacks.A .

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Recognized as one of the earliest forms of interactive multimedia, flip
books were first patented in the U. 7th Annual Nestle Crunch Hot Shots Camp Moves East to Miami

GLENDALE , Calif. Additional information about where Nestle Crunch is filming and more
details about the contest can be obtained by visiting http://www.
To obtain rules and an official entry form, go to http: //www.

Nickelodeon Family Suites by Holiday Inn(R) Officially Opens Memorial Day Weekend 2005

For more information, visit http://www.

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Flippies applies patent pending production techniques ,
technology, creativity and passion to the development of high quality custom
flip books for marketers , publishers and enthusiasts worldwide. For more
information, visit Flippies at http://www.
"I figure I only have four or five years left of being the most dominant
player in the NBA, so this might be the only time some of these future All
Stars get to take me to the hole," said Shaq .5 billion, includes Nestle Brands Company,
Nestle Prepared Foods Company, Buitoni North America and Nestle Purina PetCare
Company. "This powerful brand
alignment will create a world where the characters of Nickelodeon come to life
and green slime abounds. Kids can enjoy The Arcade, a 3,000-square-foot
game room with prizes and a movie and game rental shop; and, Nicktoons Cafe
where daily character breakfasts take place featuring select favorite Nick
characters including SpongeBob SquarePants, Dora the Explorer, and Cosmo and
Wanda from The Fairly OddParents.

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NestleCrunch.com

The KidSuites concept, which
was an amenity unique to the family travel mecca of Orlando, quickly spread to
more than 50 Holiday Inn hotels and resorts in destinations around the world.

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com.ereleases. Contest open to legal residents of the 50 US states + DC,
between 12-19 years of age. Well-known Nestle brands include: Nestle(R) Toll
House(R), Nestle(R) Nesquik(R), Nestle(R) Coffee-mate(R), Nestle(R ) Good
Start(R), Stouffer's(R), Stouffer's(R) Lean Cuisine(R), HOT POCKETS(R) and
LEAN POCKETS (R) brand sandwiches, Nescafe(R), Nescafe(R) Taster's Choice(R),
Libby's(R) Juicy Juice(R), Buitoni (R), PowerBar(R), Nestle(R) Crunch(R),
Nestle(R) Butterfinger(R), Wonka(R), Purina(R) Dog Chow(R) and Cat Chow(R),
Purina(R) Friskies(R), and PURINA(R) Tidy Cats(R) and Tidy Cats Crystals(R). in Vevey, Switzerland -- the
world's largest food company with 2004 sales of $69.
Two Nick-themed courtyards, each include a sprawling pool with
waterslides, flumes, poolside games, and multi-story erupting geysers.

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Other marketers soon
followed suit, including manufacturers of breakfast cereals , bubble gum,
cigarettes, automobiles and snack foods.
914/244-1954
jkay@flippies .

ABOUT NESTLE USA
Named one of "America's Most Admired Food Companies" in Fortune magazine
for the eighth consecutive year, Nestle USA provides quality brands and
products that bring flavor to life every day.com or NestleNewsroom. Each KidSuite features themes and characters from top-rated
Nickelodeon shows including: SpongeBob SquarePants, Rugrats, The Fairly
OddParents , Jimmy Neutron, and Danny Phantom. One of
the pools highlights the ultimate splashdown under a 400 -gallon dump tank.

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, Ask the majority of those who
have tried and they'll tell you guarding Shaquille O'Neal one-on-one is no
walk in the park. "Nickelodeon Family Suites by Holiday Inn is the total experience of a
resort that respects the needs of kids, parents and extended family members
alike , and provides an unforgettable vacation experience."

KidSuites, featured in the Nickelodeon Family Suites by Holiday Inn, were
introduced in 1996 by Holiday Inn and provided separate sleeping and
entertainment areas for both kids and adults.

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About Flippies:
New York based Flippies, Inc.

Shaq. Miami. You? Nestle Crunch Searches for Basketball Hot Shots to Go One on One With the Big Diesel

The talent that comes out of this program
continues to amaze us and we look forward being wowed again in 2005.com.

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All entries must be
received by and contest ends 7/15/05., The first -ever Nickelodeon-branded
resort is set to open here Memorial Day Weekend (May 27-30). The $110 million
complex designed exclusively for families is a natural alignment of two widely
successful brands with common goals and a vision of a world where kids lead:
Nickelodeon and Holiday Inn.
Unveiling Nickelodeon Family Suites by Holiday Inn completes the
$25 million transformation of the existing Holiday Inn Family Suites Resort
Lake Buena Vista into the first Nickelodeon hotel and adds the network 's
entertainment brand and style to the hotel's family focused environment.

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The end result is a high quality,
perfect bound, printed flip book that plays back crystal clear clips of full
motion video with a simple flip of a thumb. The official call for entries
period is underway, and males and females 12-19 are invited to submit a
60-second video that showcases their best stuff.com. Good Food, Good
Life" is all about.
"Kids have a big influence in planning family vacations, and we wanted to
provide them with the ultimate hotel experience," said Howard Smith, senior
vice president of Nickelodeon Recreation.

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com
http://www. No
purchase necessary.
Nestle USA , with 2004 sales of $12. For product
news and information, visit Nestleusa.
The Mall, which is the hub of all activity for the hotel, features a food
court with nationally branded eateries, and Studio Nick, a million dollar
state-of-the-art theater presenting live, interactive Nickelodeon
entertainment for families.

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S. "If he were still alive today,
Henry Van Hovenbergh would be proud of Flippies ' achievements in taking his
original flip book concept to a whole new level of sophistication," said Kay. Visit http://www.com .

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