* Over half of the parents surveyed , 63 percent, require their working
teens to save at least some of what they earn.
"We need to ensure that personal finance education extends into the
classroom because teaching young adults about the importance of saving and
investing is a dual responsibility, shared by both parents and educators,"
Jones added.
"We've heard from many parents that they dread back-to-school shopping, so
why not turn this into an educational opportunity and experience for your
teens? " said Jones. To
see Visa's Back to School survey results and to access the Back to School
Budget Calculator please visit Practical Money Skills for Life at
http://www.
Worldwide, cardholders in over 150 countries carry more than 1 billion
Visa-branded cards, accounting for more than $3 trillion in annual transaction
volume.

reader magazines

pbs ordinary

Business Editors

ENGLEWOOD CLIFFS, N. Life + Style Weekly offers a clean,
elegant design with beautiful photos and fast-paced editorial.

About Practical Money Skills for Life
The Practical Money Skills for Life curriculum is teacher tested and
teacher approved.

newshour teen

Only personal safety ranked higher (89 percent). Additionally, this program won the National Association of Consumer
Agency Administrators 2002 Achievement in Consumer Education Award (ACE) for
the best innovative program for the private sector and was named an "Honorable
Mention" by the Jump$tart Coalition for Personal Financial Literacy's 2002
Soaring$tar Award.

teens educators

Bauer publishes top women's, teen, and entertainment titles
including: In Touch Weekly, Life + Style Weekly, Woman 's World, First
for Women, J-14, TWIST, M, Soaps In Depth and Life Story.
Practical Money Skills for Life contains comprehensive, interactive
materials to help parents work with their children to develop strong financial
skills at home, including a Back- to-School Budget Calculator, which is an
effective, hands-on way to teach kids how to prepare a budget and spend
wisely."

* 76 percent of parents surveyed said their high school student does not
have a budget. It 's also mapped to state educational
standards ensuring that activities not only teach important life skills but
also keep classes on target to meet state requirements.

educators suggest

ezine childhood

Life + Style Weekly features the latest Hollywood
fashion, beauty, and lifestyle trends merged with celebrity news and
shopping .
Practical Money Skills for Life also helps give educators the tools they
need to teach practical money management lessons in their classrooms.
Visa offers a trusted, reliable and convenient way to access and mobilize
financial resources -- anytime, anywhere, anyway.

teens hindu

According to the July survey of parents of high school students,
developing good personal financial skills and being able to handle their money
(74 percent) ranked ahead of both following the wrong crowd (58 percent) and
drugs/alcohol use (56 percent) in terms of concerns parents have for their
children 's futures.
"These results show that parents understand that developing good financial
habits starts at a young age," said Rosetta Jones, vice president, Visa USA. At the 2001 National Education Association Expo, the
program was put before teachers to evaluate and grade.

childhood aimed

J.

About Bauer Publishing USA

Bauer Publishing USA is headquartered in Englewood Cliffs, NJ, is
the number one seller of magazines on the newsstand in the United
States generating an annual 300 million dollars in single copy
revenue.

Additional key findings of the survey included:

* 53 percent of parents agree that their child thinks "money grows on
trees.5 million teachers, 37 million students, and 100,000
schools. Last year, U.

reader teens

"At Bauer Publishing , this type of innovative promotional strategy
is a proven way to introduce a new title to a sizable audience," said
Mark Pasetsky, general manager, Life + Style Weekly. Through its 14,000 Member financial
institutions, more than 463 million Visa-branded cards have been issued to
cardholders in the United States.

aimed teens

com.
"The financial choices kids make will not only impact them today, but over the
course of their entire lives.

* Only 32 percent of parents said their family will have an itemized back-
to-school budget.3
trillion in transactions with virtually 100 percent reliability.

aimed famous

com.

headlines extraordinary

"Since Life +
Style Weekly's launch, we've seen a steady increase in sales of the
magazine and we're confident that this promotion will accelerate its
growth on the newsstand.

About Life + Style Weekly

Life + Style Weekly is breaking new ground as the first weekly
style magazine.

ezine zines

Bauer Publishing Announces 25 Cent Promotion for Life + Style Weekly; Issue Available Monday March 14 2005

Parents should sit down and talk with their
children about money matters so they will have the necessary tools needed to
become financially responsible and savvy adults, " added Jones. Visa
USA is committed to increasing the choice, convenience, acceptance, and
security of Visa payments for all stakeholders in the payments systems --
Members, cardholders and merchants .

extraordinary zines

"
Visa surveyed 1,000 Parents of High School students July 28-31, 2005.

About Visa
Visa USA is the nation's leading payment brand and largest payment system,
enabling banks to provide their consumers and business customers with a wide
variety of payment alternatives tailored to meet their evolving needs.

suggest teens

For more
information on Life + Style Weekly, please visit lifeandstylemag .

Building Teen Personal Finance Skills a Top Worry for Parents Visa Survey Finds

-based financial
institutions relied on Visa's processing system, VisaNet, to facilitate $1.

newsroom aimed

The goal: to celebrate celebrities, showcase their influence
on popular culture, and help readers incorporate the latest celebrity
trends into their own lives.PracticalMoneySkills.

reader transcripts

----Bauer
Publishing, the number one seller of magazines on the newsstand in the
United States, today announced a 25 cent promotion for its newest
title, Life + Style Weekly, the weekly style authority.
Launched in November 2004, Life + Style Weekly is breaking new
grounds by offering readers urgent fashion, beauty and lifestyle news
on a weekly basis.

educators extra

Back-To-School Survey Finds 'Developing Good Financial Skills'
May be a Greater Concern Than 'Following the Wrong Crowd' and
'Drugs/Alcohol Use'

SAN FRANCISCO, Visa USA, today, released the
results of its annual back-to-school survey which found that a top concern of
parents is the development of their children 's personal money management
skills. This is especially important since 69 percent of parents do not give
their children an itemized budget detailing what they can spend for back to
school.

While students learn most of their money management skills at the kitchen
table, the survey also showed that an overwhelming majority of parents would
like to see schools play a part in this effort. Some 70 percent of parents
surveyed said their child has not had any formal training in money management,
either in school or outside the home. With
complete lesson plans, the curriculum includes presentation materials, in-
class activities, quizzes and more.

scholastic aimed

On February 1, 2005, the rate
base will increase from 200,000 to 350,000. The program is part of
Visa's decade-long, continued commitment to improving access to financial
education for all consumers. Additionally , 76 percent said that
schools should be required to teach money management skills. Nearly 100 percent of
teachers who reviewed the site said they approve of the Practical Money Skills
for Life program; 98 percent said they would recommend the site to other
educators, and 94 percent gave the program a "B" or better.

analytical scholastic

hindu ezine

Life +
Style Weekly is published by Bauer Publishing USA.

suggest newsroom

* 88 percent of parents feel it's important to monitor their child's
spending and guide their money use .

Worldwide magazines and e-zines aimed at kids and teens.

extraordinary suggest

The special
issue will hit newsstands nationwide on Monday, March 14th.
In response to the need for greater financial literacy among young people ,
Visa offers parents, students and teachers a free, online financial education
program called Practical Money Skills for Life.

analytical newsroom

"
Today's news follows Bauer Publishing's recent rate base
announcement for Life + Style Weekly. "While talking about finances is important, there's no
substitute for real -world experience in becoming disciplined with money. The curriculum
currently reaches 2.