About American Greetings
American Greetings Corporation (NYSE: AM) is one of the world's largest
creators, manufacturers and distributors of social expression products . For more information on the Corporation,
visit http://corporate.

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About The b EQUAL Company

Founded in 2002 in Palo Alto, California, The b EQUAL Company is the
leading innovator in family games. CLEVELAND, Holly Hobbie, the charming
girl in the oversized, blue chintz bonnet , was a household name to millions of
women around the world for three generations. The iconic character , who
personifies childhood innocence, debuted in 1967 on a line of American
Greetings cards, and was one of the first licensed characters in history to
break a billion dollars in retail sales. American Greetings is also the creator and owner of many celebrated
character properties, including Strawberry Shortcake and Care Bears.

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PRESS RELEASE 'Santa's Trivia Game' Comes to Town With ZOOtech's DVD-EXTRA STUDIO

"With b EQUAL and Comchoice, interactive DVD
products are destined to take their place in every stocking this
Christmas.99. ZOOtech pioneered DVD-EXTRA technology to enable
CD-ROM style interactivity in the DVD-Video format.com., 20th Century Fox, the BBC, New Line, Hart
Sharp Video , BestQuest Teaching Systems, Edutainment Resources, Microsoft
Game Studios, The b EQUAL Company, Snap TV Games, Pfizer Consumer
Healthcare, Honda, Lexus, and many others. "Consumer research shows strong recognition of the
character as well as a great deal of interest in buying new products featuring
her likeness," he said.S.

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As the only company that features an
exclusive, patent-pending technology called Dynamic Leveling, The b EQUAL
Company ensures that everyone in the family will be equally engaged,
entertained and challenged.

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com ,
connects consumers with other fans, informs them of the newest Holly Hobbie
products and promotions, and provides ideas for crafts and projects.com , just in time for
Mother's Day. Along
with greeting cards, its product lines include gift wrap , party goods,
candles, stationery, calendars, educational products, ornaments and electronic
greetings .

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Editor's Note: "Santa Claus Is Comin' To Town" animated program 1970,
renewed 1998 Classic Media, Inc. Now, she is staging a comeback with
the help of American Greetings and Nickelodeon + Viacom Consumer Products.
The re-launched Classic Holly Hobbie will feature contemporary color
palettes and patterns combined with some of the character's signature verses
on a wide variety of licensed products, including greeting cards, collectible
gifts, bedding, kitchen domestics, wall coverings, nursery products and more.americangreetings.

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and Canada, and online at http://www.

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L).

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" This new DVD Game, from award-winning family game
company b EQUAL, was created in DVD-EXTRA STUDIO, and joins the growing
roster of DVD Game products hitting store shelves this holiday season that
use this innovative technology. The game is hosted by Kris
Kringle, from the Rankin -Bass holiday classic, "Santa Claus is Comin' to
Town," and is destined to become a holiday classic for families to
enjoy year after year. "With DVD-EXTRA STUDIO, we can easily produce and
leverage assets across projects in order to cost-effectively create
products like 'Santa's Trivia Game' that will become new family holiday
traditions.

About DVD-EXTRA

Using conventional DVD authoring systems to create interactive DVD-Video
content is enormously complex, laborious and costly.

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DVD-EXTRA is not a new format for DVDs. is a wholly owned subsidiary of Sheffield-based ZOO Digital
Group plc.
The full rollout of classic Holly Hobbie products is scheduled throughout
summer and fall this year.
Nickelodeon and all related titles, characters and logos are trademarks of
Viacom International Inc.

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Nickelodeon, which handles the licensing for SpongeBob SquarePants and Dora
the Explorer, will partner with American Greetings and its subsidiary, Those
Characters From Cleveland , to reintroduce the popular character to those who
fondly remember her from the '60s and '70s, as well as to a whole new
generation of fans.
According to Michael Brown, vice president of Licensing for American
Greetings, today's renewed focus on home and family, combined with a longing
for simplicity, honesty and core values, makes the timing ideal for bringing
Holly Hobbie back. Located
in Cleveland, Ohio, American Greetings generates annual net sales of
approximately $2 billion .com/.

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"

"Santa's Trivia Game" is available nationwide and has a suggested retail
price of $14. Created with world-class family brands such as
The History Channel, National Geographic, Shrek , and Madagascar, b EQUAL
designs every game with families in mind.bequal. Her official Web site , http://www. Currently, a new gift and home decor line is being
offered exclusively at American Greetings and Carlton Cards stores across the
U.

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ZOOtech, the interactive
DVD technology pioneer, along with partners b EQUAL and Comchoice, are
bringing the joy of Santa Claus to families this holiday season with
"Santa's Trivia Game. For more information, please
visit www.
This time around , the nostalgic character is being reintroduced with the
help of a high tech touch.
In spring 2006, American Greetings and Nickelodeon will unveil Holly
Hobbie + Friends, a contemporary evolution of Classic Holly Hobbie geared to
today's young girls, aged 4 to 8.

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"

"The DVD format very effectively enables quiz games, but many other
experiences -- such as adventure games, puzzles, learning vehicles for all
age groups -- can also be supported on the DVD platform, made possible by
DVD -EXTRA STUDIO. Characters names, images and other indicia
are trademarks of Classic Media, Inc.

Holly Hobbie Is Back -- American Greetings Re-launches Classic '70s Character

Sites that reflect an adult perspective on the holiday, including history, cultural significance, adult rememberances are listed in Society/Religion_and_Spirituality/Judaism/Holidays_and_Observances/Chanukkah.

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This holiday season, our partners are delivering a
variety of products that many never thought possible," said Gordon Doran,
President, ZOOtech, Inc. Universal Pictures, Ascent Media, Comchoice, OUAT
Entertainment and Freestyle New Media Group are among the companies who
have already delivered engaging DVD-EXTRA products. The company includes television programming and
production in the United States and around the world, plus consumer products,
online, recreation, books, magazines and feature films.

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It does not require any new disc
pressing technology, nor any amendment of existing standards and
specifications .
Clients include: Warner Bros.
"We expect Holly's reintroduction to be as successful as those of our
other comeback characters," he added.S.

About Nickelodeon
Nickelodeon, which is in its 26th year, is the number-one entertainment
brand for kids.

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"Traditional authoring methods would have limited the possibility of this
type of product coming to market," said Bob Hively , President and CEO of
Comchoice, the DVD production, creative and technical services studio
that created the title.

About Comchoice

Comchoice (www. Maureen Taxter, senior vice president ,
Nickelodeon + Viacom Consumer Products, said the timing could not be better
for bringing Holly Hobbie back.

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About ZOOtech

ZOOtech Ltd. Non-traditional DVD-Video markets such as
advertising , gaming, music, education and corporate training have begun
harnessing the power of DVD-EXTRA to exploit DVD as an interactive
communications medium.HollyHobbie.CarltonCards. Nickelodeon's U.

Sites listed in this category are geared toward children between the ages of 3-13 and provide information or activities related to Chanukkah.

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"Santa's Trivia Game" features over 300 questions on holiday traditions,
stories and myths from around the world. DVD-EXTRA STUDIO
offers a solution to this problem. The collection includes greeting cards, six hand-painted
figurines, a miniature porcelain tea set for one, a ceramic frame and vase,
accent pillows and nested heart-shaped boxes.
television network is seen in 88 million households and has been the number-
one-rated basic cable network for more than nine consecutive years.

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It reduces development costs by
automating the most complex, labor intensive and error-prone elements of
the design and production phases, thus enabling rich interactive content to
be delivered comparatively inexpensively and efficiently. It complies entirely with the DVD-Video specification, and
DVD-EXTRA content will play on any normal consumer DVD player conforming to
that standard.

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Today, DVD-EXTRA
developers worldwide are shaping the future of interactivity by pushing the
boundaries of DVD functionality.comchoice.com) is a leader in the design and development
of advanced interactive DVD entertainment, educational and game products. American Greetings' Care Bears and
Strawberry Shortcake have had astounding re-launches of their own in recent
years with combined international retail sales topping almost $2 billion since
2002.
"We're proud to be working with American Greetings to not only reintroduce
her to those she grew up with, but to attract a whole new generation of fans,"
she added.

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(LSE: ZOO. It has built a diverse, global business by putting kids first
in everything it does.