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"In talking with the team head coaches, they say the players are very
excited about being part of the event," said Dave Beachnau, executive director
of the Detroit Metro Sports Commission (DMSC), the organizer and operator of
the Big Day Prep Showdown.

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"Students and high school football fans are
visiting our Big Day website (http://www. Also
featured is the Spirit Airlines Fan Zone, an interactive area with football-
themed fun for fans of all ages.

Pennsylvania Department of Health Tips Off Against Tobacco with the Philadelphia 76ers; #33 Willie Green Signs on as Pennsylvania 's Guard Against Tobacco

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DETROIT, The opening game for eight local high
school football teams will take place on Saturday, August 27, at Eastern
Michigan University's Rynearson Stadium in the inaugural Big Day Prep Showdown
Presented by Comcast Local. Trenton
5 p. Army and Community Bowling Centers.
(Logo: http://www.

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Novi vs. It
explores consumer attitudes, lifestyles and purchasing behavior. "We are
excited that Willie Green has volunteered to share his team spirit with
Pennsylvanians in an effort to guard teens, as well as adult smokers against
the dangers of tobacco.

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com
Fax: +353 1 4100 980

For more information on quitting smoking or using tobacco products,
call Pennsylvania's Free Quitline at 1-877-724-1090, or visit
http://www.

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m.m. Green has
promised to share his skills as a guard with smokers, in an effort to help
them keep their promise to quit.

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The game match-ups for the Big Day Prep Showdown are:
Noon Northville vs.
Information gives you the competitive edge in the kids' market. Some of
the areas covered include: media trends, shopping patterns, software, toys,
entertainment and club membership."
Department of Health staff, along with Green, will encourage smokers to
sign a "smoke-free agent" contract.

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Lake Orion vs. Advance ticket prices are $9 for adults, $7 for students, and
children age five and under are free.6 percent of
Pennsylvania's teenagers are still smoking," said Secretary Johnson.

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Allen Park vs.S. Calvin B.
This anti-tobacco drive is the latest project in the Department's "Quit
for Them" campaign, which encourages people to quit smoking, asks retailers to
curb sales of tobacco to minors, and discourages Pennsylvania's youth from
smoking.

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"
Tickets to the Big Day Prep Showdown are available at all participating
schools .

Research and Markets: What's Hot and What's Not When it Comes to Kids' Choices These Days

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newscom .
This updated report will provide information vital to developing effective
and "actionable " marketing strategies., Health Secretary Dr.

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researchandmarkets.
Johnson today announced that the state Department of Health and 76ers Guard
Willie Green are encouraging Pennsylvania smokers to pledge to toss their
tobacco habit for good at the Wachovia Center on April 13 at 6 p.
"Pennsylvania 's counter-marketing tobacco campaigns have helped to lower
the number of youth smokers by 4.5 percent since 2002, but 27.

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m.

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Some of the
areas covered include: kids' hobbies, TV viewing patterns, toys , games,
computer usage, snack and food preferences, favorite restaurants, music,
fashion, and much more. Individuals who
attend the event will meet Green and receive autographed contracts, have the
chance to make a slam-dunk on the 76ers home court, and get the opportunity to
publicly celebrate their big step toward a smoke-free future.

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com ) and the
participating school's booster clubs are also becoming very enthusiastic in
promoting the event. One ticket is good for all games.pa.

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DUBLIN, Ireland, Research and Markets
(http://www.com/cgi-bin/prnh/20040820/RESEARCH )
Want to know what 300 kids, ages 6- 11 had to say about food, clothing,
toys and more? KidTrends Report 2004, based on primary research provides
information that's vital to developing actionable marketing strategies.com/reports/c18904

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.state.

Sites that reflect an adult perspective on the holiday , including history, cultural significance, adult rememberances are listed in Society/Holidays/Groundhog_Day .

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Troy 7:30 p.bigdayprepshowdown. The signed contract indicates the
individual's promise to quit tobacco to improve their health and ensure they
will be around to cheer on the 76ers for many years to come.

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A One-Day Showcase of High School Football: The Big Day Prep Showdown Is Just 17 Days Away

Saline 2:30 p.com/reports/c18904 ) has announced the addition
of KidTrends 2004 Report to their offering.us, keyword: Health.

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Sites listed in this category are geared toward children between the ages of 3-18 and provide information or activities related to Groundhog Day.

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researchandmarkets .

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The Detroit Metro Sports Commission is a subsidiary of the Detroit Metro
Convention + Visitors Bureau that was formed in 2001 to bring regional,
national and international amateur sporting events to metro Detroit.

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All game-day tickets are $10 at the
gate.
In addition to Comcast Local , Big Day Prep Showdown sponsors are: Buffalo
Wild Wings; Henry Ford Health System; AM 1270 The Sports Station-WXYT; the
Detroit Free Press; the U. You will
learn what's hot and what's not in your product category and how to market
products that meet the needs of children (and their parents).

You will learn:

-What's Hot + What's Not in your product category
-How to market products that meet needs of children / teen-agers
-Advertise through promotions / premiums

For more information visit
http://www. HARRISBURG, Pa.

CONTACT: Yasmin Coleman , Pennsylvania Department of Health,
+1-717-787-1783

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