PRESS RELEASE Looking to Whisper Sweet Nothings to Your Sweetheart 's Email This Valentine's Day?

In conjunction with 1000flowers.

Calcium Water Promotes Alcohol-Free Entertaining This Prom + Graduation Season

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The centerpiece of the initiative is "The
Complete Alcohol-Free Entertaining Kit," a virtual booklet of party
strategies, parent/child communication tools and non-alcoholic "mock"tail
recipes that can be viewed on the company's web site
( http: //www.sanfaustino.com .

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AVAILABLE:

Artwork/screenshots are available., Sanfaustino, the Calcium Water,
has launched an initiative to promote alcohol-free entertaining for teens this
prom and graduation season.com/celebrate ). To
download "The Complete Alcohol-Free Entertaining Kit, " visit
http://www.

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com tailormade for you. Keeler, whose
career includes tenures at Sony Pictures Entertainment and LA.com further expanded
its offerings in December, adding eCards celebrating occasions real or
imagined, such as birthdays, holidays, new jobs, broken hearts, tattoo
removal, student loan payoffs, record company signing -- you name it.J.sanfaustino.

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com has debuted its line of nearly 100 new
Valentine's Day greetings. The eCards, all uniquely and exclusively
designed by Californian artists, range from hip and nostalgic to
beautifully artistic (with a twist).

BACKGROUND:

HipsterCards.
After receiving great initial response, HipsterCards. The
Valentine's Day greetings are the latest line to debut. Sanfaustino has been
enjoyed by Italians since 1894 and is now available in the United States.

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"Our goal is
to give parents and their kids fun alcohol-free alternatives together with
strategies to make these landmark events as memorable as they should be . Additional information on Sanfaustino's health
benefits and comparisons to other products can be found on the Company's new
web site, http://www.

Sites focused on single holidays are listed in appropriate sub categories.

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org and November
2.
(Photo: http://www.

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"
The strategic portion of the kit advises parents to know teens' plans in
advance; discuss how to deal with difficult situations; have a back-up
transportation plan; assure kids that you are awake, available and ready to
help if their plan changes; talk with other parents to ensure prom and
graduation activities are safe; show support for non-alcoholic entertaining by
offering kids, and parents, an alcohol-free menu at celebrations.

The sites listed in this category are designed to inform or help young people ages 3-18 to celebrate holidays.

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The kit
also contains a "Party Communication Card" that gives parents a way to get the
facts of the celebration without seeming invasive. In fact, drinking eight glasses of lightly effervescent Sanfaustino
provides up to 80% of the adult calcium RDA -- without the fat and calories of
other calcium sources.

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Whether you're single, looking for
love, romantic and in love, bitter after a break-up, or simply want to dish
with your best friend, there's a HipsterCard .com first debuted in October 2004 in support of the "Get Out
The Vote" campaign. Look
for Sanfaustino at gourmet and natural foods stores and in the natural foods
section of grocers nationwide.

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com Founder Lynda Keeler.

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sanfaustino.
Sanfaustino is the only bottled water deemed a "Good Source of Calcium " by the
FDA.

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The "mock"tail recipes,
which include "Watermelon Sparkle" and "Faux-jito," include easy preparation
instructions, and most use all-natural ingredients, including lightly
effervescent Sanfaustino to "add a little sparkle.

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com, is a
digital entertainment guru and Internet industry visionary ."
The kit will be available to families through the end of June 2005. And Sanfaustino is sodium free.

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About Sanfaustino:
All-natural Sanfaustino comes direct from a one-of-a-kind mountain spring
in Umbria, Italy, that generates a lightly effervescent water high in calcium.

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Additionally, interviews can be
coordinated with HipsterCards.

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org, a notable roster of graphic artists donated their time and services
to create eCards designed to spread the word virally to get out and vote.com/cgi-bin/prnh/20041014/NYTH162 )
"Proms and graduation parties are rich with peer pressure and often pose
tempting situations for teens," noted Sanfaustino CEO Al Gever.

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FAIRFIELD, N.newscom .

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Tired of the same old "roses are red,
violets are blue" this Valentine's Day? Looking for something a little
more sexy, flirty (perhaps even a little naughty) to romance your
sweetheart? Maybe your sentiment this Valentine's Day is less rosy -- and
shall we say -- a little more biting and thorny? Look no more!

In keeping with its mission of offering cool, edgy and stylish eCards not
found elsewhere, HipsterCards.com/celebrate .

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- - kjjkjk

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