"Celebration III is the perfect backdrop for Cingular to showcase our
extensive collection of Star Wars themed content and products. The limited
edition Z500a will be available for as low as $49. Cingular, a joint venture between SBC
Communications Inc.

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S.com), currently seen in more than
88 million U.
Overnight from 11 p.m.

About THE GAME FACTORY
THE GAME FACTORY is a worldwide publisher of video and computer games
based on leading international children's properties.

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(Nasdaq: THQI) to offer the more than
50 million Cingular customers Star Wars downloadable content such as music
tones , voice tones of movie quotes, sound effect tones, mobile games, animated
screensavers, colorful wallpaper graphics and MMS greeting cards. wireless carrier to offer Rollover(SM), the wireless plan that lets
customers keep their unused monthly minutes.

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com

, a mobile entertainment and technology company, Cingular recently
launched the Star Wars RAZZ Headset, a unique, limited edition mobile
accessory preloaded with 10 famous sound clips from the Star Wars saga that
can be inserted into live conversations, voicemails and outgoing messages when
using a Cingular wireless phone.99.

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Working with Phonebites
Inc. This content
can be downloaded directly from their Cingular wireless handset .com/newsroom .

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homes and 160 countries around the world, is Turner
Broadcasting System, Inc.m. For more details on pricing,
availability and rate plans in your area, visit http://www." The Star Wars Vader Viper is the grand prize in Cingular's
cool sweepstakes, Mobilize the Force. (NYSE: SBCBLS ), has the
largest digital voice and data network in the nation and the largest mobile-
to-mobile community of any national wireless carrier.

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THE GAME FACTORY(R) has
its HQ in Brabrand, Denmark, with a subsidiaries in London UK and Santa
Monica, California. Celebration III, which kicks off
April 21, is designed to celebrate the complete Star Wars saga and the much
anticipated final installment , Star Wars: Episode III Revenge of the Sith,
which opens May 19, 2005. As the exclusive wireless carrier and handset
provider of Celebration III, Cingular will exhibit its Jabba-sized collection
of exclusive Star Wars mobile content and out-of-this-world products at Booth
#317/Hall D at the Indianapolis Convention Center. Customers have a direct link to Star Wars content by accessing the web
through their Cingular phone or PC ( http://www.cingular.

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S.99, will be offered in select markets at
a special promotional price of $399.cingular.

Let the Celebration Begin
At Celebration III, fans can stop by the Cingular Wireless booth and demo
the Cingular Star Wars RAZZ Headset, the Sony Ericsson S710 and Z500a, as well
as see, hear and interact with Cingular's exclusive Star Wars mobile content. For complete details on how to enter
and win, visit http://www.

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Turner Broadcasting System, Inc.

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About Cartoon Network
Cartoon Network (CartoonNetwork.gamefactorygames .99, the Star Wars RAZZ
sound clips include Obi Wan's "The Force will be with you"; Chewbacca's famous
roar; and Darth Vader's "You underestimate the power of the Dark Side. With each purchase of
the Z500a, customers will receive via mail-in rebate, one of four Star Wars-
themed face plates.

About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States,
serving more than 50 million customers.

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"With its #1 and #2 ranking among television networks across more than
160 countries around the world, Cartoon Network is a key brand in kid's lives
-- much more than simply their favorite television channel," said John Friend,
senior vice president for Cartoon Network Enterprises. (ET, PT), Cartoon Network shares its channel
space with Adult Swim, a late-night destination showcasing original and
acquired animation for young adults 18-34.com/starwars .

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THE GAME FACTORY(R) Signs International Licensing Agreement With Cartoon Network

for the holiday season 2006. CNE works
to secure and support long-term licensee partnerships across such key
merchandising categories as apparel, accessories, toys and games, interactive,
publishing , stationery and paper, sporting goods, branded foods and personal
care. The group currently offers consumer product programs for an array of
marquee animation franchises, including Codename: Kids Next Door, Hi Hi Puffy
AmiYumi, Adult Swim, Foster's Home for Imaginary Friends and more., a global leader in mobile
entertainment and subsidiary of THQ Inc. Cingular's
collection of official Star Wars content, to be rolled out over the next few
months, will include nine brand new mobile games; more than 50 animated
screensavers; more than 50 MMS greeting cards; more than 100 ringtones; and
more than 200 colorful wallpaper graphics.99.99 with a two-year contract.

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Retailing for $24. Star Wars games will start at
$5.

May the Phone be with you!
Cingular Wireless is offering two limited edition wireless handsets
preloaded with free Star Wars content -- the Sony Ericsson S710 and the Sony
Ericsson Z500a.

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Cingular Wireless Showcases Its Intergalactic Suite of Star Wars-Themed
Content and Products at Star Wars Celebration III Convention - April 21-24

INDIANAPOLIS, Cingular Wireless will join
thousands of die-hard Star Wars fans who are gathering in Indianapolis to
attend Celebration III-the four-day convention produced by Lucasfilm and
Hyperspace: The Official Star Wars Fan Club. Sign up at http://www.

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"

Ringtones, Graphics and Games -- Oh My!
Cingular has teamed with THQ Wireless Inc.
Cingular customers can download their favorite Star Wars ringtones,
graphics and greeting cards starting at $1.cingular .com/starwars ).

Sites listed in this category are geared toward children between the ages of 3-18 and provide information or activities related to Thanksgiving.

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Both devices will be sold already preloaded with a TIE
fighter sound effect ringtone; C-3PO voice ringtone; graphics of Darth Maul
and the original Star Wars cast; a Star Wars: Episode III Revenge of the Sith
game demo with full purchase option; and a video clip. In addition, through June 4, when Cingular customers
purchase either one of the special preloaded Sony Ericsson devices, they will
receive two free movie tickets to see Star Wars: Episode III Revenge of the
Sith.

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"
"The Game Factory is committed to creating high quality gaming experiences
for children based on the brands that they and their parents know and love,"
said Henrik Mathiasen, president for The Game Factory. After all, who
better to appreciate and enjoy than official Star Wars fans?"

All That RAZZ
One of the newest products Cingular will be exhibiting at the convention
is the exclusive Cingular Star Wars RAZZ Headset. Cingular is the only
U.com .

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"This new partnership
with THE GAME FACTORY brings multiple opportunities for Cartoon Network fans
to race and play with some of their best loved characters in a video game. For more corporate and product information, please visit:
http://www.

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The game will be targeted for wide release across Europe and the
U.
The S710, which retails for $449.
In addition, the Cingular Star Wars Vader Viper will be displayed in the Fan
Fair Hall/Hall C allowing attendees to get inside and experience "the power of
the Dark Ride.

Sites that reflect an adult perspective on the holiday, including history, cultural significance, adult rememberances are listed in Society/Holidays /Thanksgiving.

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Details of the company are
available at http://www.

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Top Global Developer to Create and Distribute New Arcade Racing Videogame
Based on Hit Cartoon Network Properties for Nintendo DS and Sony PlayStation 2
Platforms

BRABAND, Denmark, THE GAME FACTORY today announced
the signing of a major international publishing agreement with Cartoon Network
Enterprises to develop, launch and market an exciting new arcade racing
videogame for Nintendo DS and Sony PlayStation 2 based on the top Cartoon
Network original animated series The Powerpuff Girls(TM), Cow + Chicken(TM),
Courage, the Cowardly Dog(TM), I Am Weasel (TM), Johnny Bravo (TM) and Dexter's
Laboratory(TM). The arcade-style videogame allows players to pit their
favorite Cartoon Network characters against each other or simply race against
friends."
All six television series are currently airing on Cartoon Network, several
of them among the network's top-rated programs .
Cartoon Network Enterprises (CNE), the global branding and merchandising
arm of Cartoon Network , is charged with licensing brands and characters from
the channel's growing library of original programming properties., a Time Warner company, is a major
producer of news and entertainment products around the world and the leading
provider of programming for the basic cable industry.cingular.S.

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"We 're so pleased that
through this partnership we'll be able to create new opportunities for
children to interact and engage in play with their favorite Cartoon Network
characters. Furthermore, the videogame
will be supported by on-air and off-channel promotions, interactive Web sites,
and a broad range of licensing products worldwide.'s ad-supported cable service offering the best in
original , acquired and classic animated entertainment for kids and families.
"We are thrilled to be a sponsor of what is clearly the biggest and most
enthusiastic Star Wars celebration in the universe ," said David Garver,
Executive Director, Segment Marketing and Sponsorships, Cingular Wireless.

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99 with a two-year contract
and a $30 mail-in rebate in select markets.com .

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-6 a.

Cingular Gives Star Wars Fans Content Worth Celebrating

cingular. Get Cingular Wireless press releases e-
mailed to you automatically.

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- - kjjkjk

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