Children simply insert the DVD
book title into a DVD player, and a classic story is brought to life
on the TV screen. A proven leader in the children's entertainment
landscape, SE ranks as one of the foremost producers of quality,
family-oriented television programming, feature films, videos,
interactive products and web sites, and an award-winning licensor and
marketer of children's properties worldwide . In
the feature film arena, SE has produced the critically-acclaimed
Clifford's Really Big Movie , The Baby-sitters Club, The Indian in the
Cupboard and The Mighty and is currently adapting the best -selling
Philip Pullman trilogy, His Dark Materials, for the big screen with
New Line Cinema.com .'s 24-hour,
ad-supported cable service offering the best in animated entertainment.seomin@bestwestern .

hare grid

"
The ground-breaking Read With Me DVD! learning system is designed
to help children, ages 3 - 7, develop foundational reading skills -
with an emphasis on story comprehension and vocabulary . Now, children
can enjoy select classic books from the Scholastic library on
interactive DVDs designed to build comprehension and vocabulary skills
while developing a love of reading.org
joe.

caterpillar hpd

rogerhodgson.com

minibeasts camel

hare caterpillar

, the global children's publishing and
media company.scholastic .

About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R) with more
than 4,100 hotels in 80 countries and territories. It is a membership
association of independently owned and operated hotels that provides
marketing, reservations and operational support to its members.swaney@turner.

seussville storyplace

The new Fisher-Price/Scholastic Entertainment partnership has
tremendous potential to fuel the toy business with educational and
innovative products that are developmentally appropriate, according to
Deborah Forte, president, Scholastic Entertainment, "Scholastic has
been a leader in developing and producing award-winning media that
help children learn through play.com, provides valuable information and resources to
parents.
"This entire project stemmed from the fact that more than one-third of the
tsunami victims were children under the age of 12, " said Jim Samples,
executive vice president and general manager of Cartoon Network. "Our goal
was to create a campaign that would show kids that they, too, could become
vitally involved in bringing much-needed relief to hundreds of thousands of
people in Southeast Asia.

goodnight badger

Additional Read with Me DVD! titles will be sold separately for use
with the system.
For children 3 to 6 years, Fisher -Price introduces Ready for
School(TM): CLIFFORD(R). With the use of an
interactive screen that features Clifford's best friend Emily
Elizabeth, Clifford reinforces good manners, while also introducing
learning fundamentals like phonics, vowels and consonants, numbers,
counting, addition and more ., a subsidiary of Mattel, Inc., from children under age 18 from December 26,
2004 through March 31, 2005.

dinosaurs mcdonald

(NYSE: MAT), and Scholastic
Entertainment (NASDAQ: SCHL), a global leader in children's publishing
and entertainment, team up in 2005 to create innovative new products
that truly help children learn through play with the introduction of
the Read With Me DVD! learning system and Ready for School(TM):
CLIFFORD(R)."
Play can be the ultimate teaching tool, according to Neil
Friedman , Fisher-Price president. Each
story also includes three additional play modes that allow kids to
read the story themselves from the book pages represented on the TV
screen, watch and listen to the story, and play additional games based
on the story's content.

Best Western International and Torrance Students Make $500 000 Donation to UNICEF Tsunami Relief and Recovery Fund

camel hpd

We are proud to partner with
Fisher-Price, the leading high-quality toy company for preschoolers. The Fisher-Price line of Clifford
products will also include Write With Lights(TM): CLIFFORD(R),
Clifford's On -The-Go Letters(TM) and Clifford's On-the-Go Numbers(TM).

About Cartoon Network
Cartoon Network, currently seen in 87.org or call 1-800-4UNICEF.

sing grid

Their commitment to quality and education is a perfect fit with
Scholastic.
The child then chooses from two related learning games on the
interactive screen. The Company has a 75-year legacy of
high-quality toys that enhance early childhood development. The Company's Web site, at
www. In addition to Clifford
The Big Red Dog(R), SE's production credits include such popular
television series as the spin-off of this hit TV series, Clifford's
Puppy Days(TM) (PBS KIDS(R)); the animated sitcom Maya + Miguel(TM),
which debuted October 11 on PBS KIDS GO!; the Emmy-winning series The
Magic School Bus(R) (TLC) and I SPY(TM) (HBO Family), as well as Dear
America(R), The Royal Diaries(TM), Animorphs(R) and Goosebumps(R).com

This category contains sites that feature activities for very young children about animals .

kizclub seussville

org Web site that encouraged kids to raise funds for
UNICEF's tsunami relief efforts. For
more information about UNICEF or to make a donation, please visit
http://www.unicefusa.

grid dinosaurs

Fisher-Price has had significant success in the learning aisle
with such successful and award-winning products as Kasey the
Kinderbot(TM), the PowerTouch(TM) Learning System, Learn Through
Music, PowerTouch (TM) Baby, the Laugh + Learn(TM) Collection, and
InteracTV(TM).

grid mcdonald

Its
often-emulated Play Laboratory was the first child research center of
its kind in the toy industry, allowing researchers to observe the way
children play and how play benefits their development. Additionally, SE serves as the exclusive licensing,
merchandising and promotional representative for such prominent
franchises as Schoolhouse Rock(TM) and Home Movies(R).kidshelpout. For more
information, please visit http://www.S.

masks dinosaurs

fisher -price. While "The Logical Song," "Take the Long Way
Home" and "Breakfast in America" still constantly grace the airwaves 25 years
after their release, it is the message of "Give a Little Bit" that has become
the anthem for fundraising efforts around the world. Fund for UNICEF
(310) 788-6903 /(404) 885-0657 (212) 922-2517/(917) 204-4604
cgioia@unicefusa.

coloring rhymes

To activate games and music, kids simply press Clifford's
paw to select from one of four modes: Reading, Math, Science or Music.bestwestern.
http://www. UNICEF is non-partisan and its
cooperation is free of discrimination .

sing puppet

The Read with Me DVD! learning
system includes a wireless, child-friendly remote control, a DVD of a
true children's classic book, and a storage case for the DVD. Fisher-Price is also a leading developer
of baby gear products (nursery monitors, infant swings, high chairs)
as well as a wide array of character-based toys inspired by high
quality children's programming such as Sesame Street (R), Dora the
Explorer(TM) and Winnie the Pooh.

frieze badger

sing badger

This comprehensive line of toys, designed to help kids
learn in ways that are natural and intuitive, has been created by
Fisher-Price's team of leading content developers and early childhood
development experts, and researched at the company 's renowned Play
Lab.

minibeasts badger

This interactive plush friend helps prepare
preschoolers for kindergarten using a wide variety of activities that
build key academic, social and physical skills. Plus, Clifford comes to life by moving
his head and clapping his ears to get preschoolers excited about
learning .Arie, and Five for Fighting's John Ondrasik,
singing the "Give A Little Bit" theme.com

Courtenay Palaski/Joe Swaney Chris Gioia/Kini Schoop
Cartoon Network U.

alphabet hare

Fisher-Price and Scholastic Entertainment Join Forces for Fun and Innovative Learning Products in 2005

In the primary play mode - Read + Play, words and
original illustrations of these classic titles animate on the screen
as the story is read aloud to the child. In 2003,
Clifford The Big Red Dog was recognized as LIMA's Best Character
License of the Year. For more information , visit Scholastic's Webby
award-winning Web site at www. Special Event Celebrates Nationwide Success of Cartoon Network/Best Western
'Kids Help Out Matching Program'; Features Acoustic Performance by
Supertramp's Roger Hodgson

TORRANCE, Calif. We were thrilled that Best Western shared this
vision and helped mobilize kids here in Torrance and across the country ,
proving to all of us that there's no limit to what can be accomplished when
given a passionate opportunity.

cbeebies rhymes

After being very
involved with these efforts since the beginning of this year, Roger begins a
worldwide tour next month with a series of solo and orchestral shows. In everything it does, the most
disadvantaged children and the countries in greatest need have priority.

seussville rhymes

In total , each DVD contains more than 100
interactive questions and activities. (NYSE:MAT) and
located in East Aurora, New York, is the leading brand of infant and
preschool toys in the world. The PSAs also presented original
animation depicting the joy of kids helping other kids, and pointed viewers to
the http://www.8 million U.

Contacts:
Sonia Taylor Denise Seomin
Allison + Partners Best Western International
(415) 225-9333 (602) 561-8805
denise.

goodnight camel

, a subsidiary of Mattel, Inc. "The introduction of Read With
Me DVD! takes learning toys to a new dimension with the focus on story
comprehension through the unique animation of classic stories, and the
Ready for School(TM): CLIFFORD (R) line offers young children a
familiar friend to help them learn fundamental social, physical,
verbal and problem-solving skills. At significant moments in the
story, children are encouraged to stay and play on the page where they
can learn the meaning of new words and respond to entertaining
questions about the characters and key elements of the story.

Fisher-Price, Inc. Some of the
Company's best-known "classic" brands include Little People(R), Power
Wheels(R) and View-Master (R). homes and 160
countries around the world, is Turner Broadcasting System, Inc.com

About UNICEF
Founded in 1946, UNICEF helps save, protect and improve the lives of
children in 157 countries through immunization, education, health care,
nutrition, clean water and sanitation.

dinosaurs storyplace

Business Editors/Education Editors

NEW YORK----

Read With Me DVD! and Ready for School(TM): CLIFFORD(R) Set to
Debut at Toy Fair

The largest infant and preschool toy manufacturer, Fisher-Price,
Inc. "Combining our expertise in
developing unique platforms for learning with the nation's most
important publisher of children's books and entertainment content as
well as a leader in interactive software gives us access to an
incredible library of content and skills that we can now translate
into exciting new products," he says.

About Scholastic Entertainment

Scholastic Entertainment (SE) is the entertainment and media
division of Scholastic Inc.

About Roger Hodgson:
Roger Hodgson is the highly recognizable voice and composer of the most
well-known songs of Supertramp.

puppet cbeebies

Plus, Clifford reinforces learning with helpful
hints , rewards, fun sounds, music, dancing and animations, making
getting ready for school fun."
During the campaign, Cartoon Network, a long-time UNICEF partner, created
and aired "Kids Help Out " public service announcements that featured on-camera
performances from some of the music world's top musicians, including UNICEF
ambassadors Clay Aiken and India. The site also provided inspiring examples of
what kids across the country were doing on a local level to raise support for
the natural disaster victims.