GMAC Mortgage Survey Reveals Consumers
Want More Information on Home Financing
MSLO is organized into four
business segments: Publishing
, Broadcasting, Merchandising, and
Internet/Direct Commerce.cereal preschool
, GMAC Mortgage today announced the
results
of its first quarterly customer survey, which polled 1,000 consumers
nationwide to assess their barriers
to homeownership and homeownership
education needs.
"We are thrilled that Everyday Food magazine
has been named to this
prestigious list," said Lauren Stanich, President of Publishing of Martha
Stewart Living Omnimedia (MSLO).recycle imaginative
The survey found that 24 percent of consumers cite a lack of
financial
security as a primary obstacle to homeownership, while 23 percent
named saving for a down payment
.com for more information. Everyday Food Publisher
Anne Balaban has blazed the trail in advertising
growth, and we are very
enthusiastic about the magazine's continued success.crafts storknet
Financial
Stability
Consumers aged 25 to 34 were more likely to cite saving for a down payment
(36 percent
) and achieving financial security (39 percent) as an obstacle to
homeownership than their older counterparts
.
About GMAC Mortgage
GMAC Mortgage Corporation, headquartered in Horsham, Pa., is
among the
nation's top ten residential mortgage servicers and originators.
sock recycle
The survey
found that consumers were more likely
to want to learn new information about financial home buying
issues than real
estate and house hunting concerns. Specifically, they indicated the need for
greater
education in regard to:
* Finding the right loan (20 percent)
* Managing debt (18
percent)
* Evaluating credit (17 percent)
* Finding the right house (16 percent)
* Saving for a down payment (10 percent)
* Finding a qualified realtor (7 percent)
"Educating consumers on the complexities of the home financing and
mortgage process is the responsibility
of established leaders in the housing
industry," said Mike Mahfouz, senior vice-president and northeastern
division
manager, GMAC Mortgage.preschoolers pasting
anytime imaginative
"At GMAC Mortgage, we are committed to educating both
existing
and potential homeowners on how to properly manage debt and evaluate
their financial well-being.
Scot, Sandy and their teams took a simple
and innovative idea and developed it into a beautiful,
useful, successful
magazine that readers adore. is listed on
the New York Stock Exchange under
the ticker symbol MSO.crafts purse
gmacmortgage.5% increase in ad pages and
79% ad revenues in 2005, significantly
higher growth levels than the entire
category, which posted relatively flat or down overall.pasting anytime
cereal marionette
Our
loan officers work directly with our
customers to identify the mortgage product that best meets their
financing
needs. An average of
30 percent of consumers with a household income of less than
$75,000 cited a
lack of financial stability as their obstacle to achieving homeownership. For a sample
of 1,000, the margin is plus or minus three
percentage points at the 95% confidence level. Other
accolades
bestowed upon Everyday Food include Advertising Age's Launch of the Year 2005
and Folio
Magazine's Launch of the Year 2004.preschoolers youngest
Martha Stewart Living Omnimedia, Inc.purse crayola
Together, respondents
find these financial
issues to be nearly as challenging as trying to find the right house to meet
their needs (37 percent).
Additionally, the survey revealed that consumers see a need for
greater
homeownership education, particularly regarding the numerous financial aspects
of the
home buying process. GMAC Mortgage's more than 1,600 qualified loan officers are well
versed in
addressing the facets of the home financing process and can educate
consumers about their financial
options. We are very proud of the magazine's distinctive format and
design as well our unique mission
.anytime crayola
GMAC Mortgage and CARAVAN Opinion Research Corporation conducted a
national telephone survey
of 1,000 households nationwide between January 20
and 23, 2005.com and ditech."
"Readers love
our magazine for its portability and the easy-to-use,
delicious recipes.
Stated Martha Stewart
, MSLO Founder: "Congratulations to the Everyday Food
team for this wonderful accolade. The magazine
's current
rate base is 850,000, up 70% since its launch in January 2003.youngest storknet
Everyday Food Published
by Martha Stewart Living Omnimedia Named #1 On 'Top 10 Under 50' List in Adweek's Annual 'Hot List
' Issue
spaceships pasting
"
Credit Concerns
Credit concerns and the evaluation of FICO scores also
dominated the
survey results, as 12 percent of consumers named past or current credit
problems
as an obstacle to homeownership. To find a local mortgage office,
consumers can visit http://www
.carton inspiring
Consumers who want to learn more about the financial aspects of the home
financing process
and discover which mortgage product best suits their needs
can visit any of the more than 330 GMAC
Mortgage offices throughout the
country. As of December
2004, GMAC Mortgage originated $89 billion
in residential mortgages,
representing over 588,000 transactions."
According to PIB, Everyday
Food posted a 30.dltk crafts
The company
originates first and second lien residential mortgage loans through
a
nationwide network of retail offices, direct lending centers, and Internet
sites, under the
brands, gmacmortgage. We have found that this magazine is
changing the way women shop, cook and
think about food, creating a new
epicurean lifestyle category that has struck a chord with both readers
and
advertisers," said Everyday Food Publisher and Senior Vice President Anne
Balaban.imaginative storknet
anytime crayola
Boasting
a portable format, a
photograph with every recipe, clear instructions, and ingredients that can be
found in the average local supermarket, Everyday Food makes good cooking easy
and stress free
.
About Martha Stewart Living Omnimedia, Inc.crayola preschoolers
marionette schoolers
Financial Concerns are the Greatest Obstacle
to Achieving Homeownership
HORSHAM, Pa. The company's servicing portfolio of
more than
$214 billion represents nearly 2 million customers throughout the
nation. Martha Stewart Living Omnimedia
, Inc.inspiring spaceships
The importance of achieving good
credit early in life is clearly understood by younger consumers
, as 43 percent
of survey respondents aged 18 to 24 want to learn more about FICO scores and
the
evaluation of credit during the home financing process, which is
significantly higher than the 17
percent average for all consumers. Notably, a household income of
$75,000 emerged as the financial
dividing line for consumers who felt
financially stable enough to buy a home and those that did not
. Created for
the supermarket shopper and the everyday cook, Everyday Food features quick,
easy
recipes using supermarket ingredients for delicious weekday meals.dltk anytime
GMAC Mortgage also
offers custom
mortgage services to GM employees and their family members,
retirees and dealers through the GM Family
First program.
In every issue of Everyday Food, readers are served 40 or more new recipes
developed
and tested in the kitchens of Martha Stewart Living Omnimedia, each
of which takes 30 minutes or
less to prepare. (MSLO) is a leading provider of
original "how-to" information, inspiring and engaging
consumers with unique
lifestyle content and high-quality products.purse carton
Comparably, only 14 percent
of households earning more than $75,000 per year
viewed this as their primary barrier.com. "Everyday
Food Editor Sandra Gluck and Design
Director Scot Schy create a smart, beautifully designed magazine
in a reader-
friendly format that really resonates with consumers.preschoolers cubby
NEW YORK, Everyday Food, the
easy-to-
use, digest-size cooking magazine, was named #1 on the "Top 10 Under 50" List,
honoring
the top magazines with under $50 million in annual revenues, which
appears in Adweek's annual "Hot
List" issue, on newsstands today.
yolk kindergartners
A community sponsored library.
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