For more information about Reading Mentor, Reading Rods and other Learning
Resources products contact 1-800-222-3909 or visit
http://www. Based on more than 30 years of
neuroscience and cognitive research, Fast ForWord products help children,
adolescents, and adults build the cognitive skills critical for improving
reading and language skills. This means that users can ask about products
in plain English and expect to receive a pinpointed response., a Delaware holding
company.

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Several high-school-aged student volunteers at Bridges Academy in Winter
Springs, Florida, field -tested the new product over the summer."

About Scientific Learning Corporation

Scientific Learning produces the patented Fast ForWord family of
products, a series of computer-delivered reading intervention products that
complement reading instruction.

The exercises align with the scientifically based reading-research
guidelines and the requirements of the No Child Left Behind Act.

About ActivePoint

ActivePoint, a provider of contextual natural language search and
guidance engines, is based in New York, NY with development facilities
in Netanya, Israel. TX5 is a trademark of ActivePoint Inc.

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brainconnection.

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, Learning Resources(R), a
leading manufacturer of award-winning , hands-on educational tools, announced
today the launch of a groundbreaking new literacy tool, Reading Mentor(TM).S.

"The Fast ForWord to Reading 5 product is the end result of several years
of dedicated research, development and testing," said Dr."

The new product will build on the foundation set by the Fast ForWord to
Reading Prep and Fast ForWord to Reading 1 - 4 products by placing greater
emphasis on the advanced comprehension and vocabulary skills students need
to achieve academic mastery. It understands the English language, by
making things that are relevant link together.

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For more information contact:
Kim McLynn
Learning Resources, Inc. As part of the Fast ForWord family of
products, which is based on over 30 years of neuroscience research, this
software uses a unique approach to reading comprehension that has been
proven effective by independent research.

For more information about Scientific Learning and its products, visit our
Web sites at www.

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New Literacy Tool Helps Emergent, Beginning and Struggling Readers

VERNON HILLS , Ill.

The Importance of Research-Based Learning in Schools
No Child Left Behind (NCLB ) legislation, which helps determine funding in
U. The
efficacy of the products has been confirmed by independent researchers, by
evaluating the results of standardized achievement tests, and by Scientific
Learning's scientists.
"ActivePoint is able to create relationships between a contextual
search and our product line.

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Reading Mentor will be available nationwide in September 2005.
"Literacy is literally a building block for future success, which is why
it is so important to offer additional reading support to students who are
struggling to learn to read," said Zachrisen. The process for the
customer is easy, and takes into account such ambiguities as grammar,
spelling and quickly pinpoints exactly what the customer is looking
for," added West.

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Learning Resources(R) Launches Electronic Reading Tool to Help Build Literacy Skills

"
To use the Reading Mentor, students slide Reading Rods into the device and
select one of three modes of instruction: Letter Mode, which helps students
pronunciate and identify letters and sounds visually and aurally; Word Mode,
which helps children build spelling, pronunciation, vocabulary and listening
skills; or Sentence Mode, which allows children the opportunity to see and
hear sentences they've built. The
National Reading Panel's Partnership for Reading -- a collaborative effort of
the National Institute for Literacy, the National Institute of Child Health
and Human Development, and the U. For over 20 years, the
company has been a trusted source for educators and parents for quality,
award-winning educational products in language, math , science and early
childhood.thereadingmentor.

PRESS RELEASE Scientific Learning Corp. Supports Adolescent Literacy With New Product

Scientific Learning Corp.

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The easy-to-use, interactive Reading Mentor utilizes Learning Resources'
Reading Rods system, a supplemental reading program that combines color-coded,
interlocking manipulatives and other related components to help children
become better readers.
The review, completed at the end of December for the previous 12
months, determined that Maplin Electronics' cable division had a
conversion rate of 11 percent or nearly 10 times the industry average
of one to two percent for the customers that used the service compared
to those that did not. Built on an application service provider
(ASP) model, the company has customers in the US, UK and France.

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They also read the letters, words or sentences
on the large LCD screen. Carla
Brandt , the Fast ForWord coordinator and a Specific Learning Disabilities
teacher at Bridges Academy, says she's looking forward to implementing the
product after its official release.

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An independent Texas study showed the mean scores of
first graders taking the Developmental Reading Assessment (DRA) increased by
more than 284 percent in a nine-month period when these children used Reading
Rods as a supplemental program to their standard reading curricula. public schools, requires that all educational products used for reading
instruction must be research-based to be purchased with NCLB funding.

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"The majority of children up until age eight are tactile and kinesthetic
learners, meaning that they learn more by touching, doing and moving rather
than simply via visual and auditory methods," said Wendy Zachrisen,
educational marketing manager for Learning Resources. "Reading Mentor, used
in conjunction with our Reading Rods program, provides a valuable hands-on
addition to students' reading instruction at the elementary school level. These
Reading Rods kits include phonemic awareness, word families /rhyming words,
word building, sentence building, and the latest addition geared toward the
growing population of ELLs (also known as English as a second language
students): the English Language Learner Kits. The Reading Mentor aligns with the
Put Reading First research report in the areas of phonemic awareness (the
knowledge that spoken words are made up of sounds) and explicit phonics (the
relationship between letters and sounds) instruction.

"The students really had fun with it, and I am definitely anticipating good
results with this product," she said.

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"
The Reading Mentor, which features an extensive vocabulary of more than
23,000 words, works with all Reading Rods products, including a number of
comprehensive new kits created especially for the Reading Mentor.
Reading Rods (R) are aligned with two such reports from the Partnership for
Reading that outline the standards for successful reading achievement: Put
Reading First and Teaching Children to Read: An Evidence -Based Assessment of
the Scientific Research Literature on Reading and Its Implications for Reading
Instruction -- Reports of the Subgroups.

About Learning Resources(R)
Learning Resources , which is headquartered in Vernon Hills, Ill.
847-573-8400, ext. There's no doubt that we'll
be adding it to the list of programs available to our students.

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"Maplin Electronics is expanding rapidly, and we need innovative
technologies to support our growth," said Chris West, Internet Channel
Manager of Maplin Electronics. ActivePoint's TX5(TM) Discovery Engine is a
contextual relational search and guidance system that emulates the
human communications process.
ActivePoint is a subsidiary of ActivePoint Inc. For more information go to
www.

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289

The TX5
Discovery Engine also makes use of specially formulated guidance
engines that help direct the online customers towards the required
information or products while simultaneously educating the customer
about the product offerings. The natural language follows the
interaction and is able to provide the user with pertinent information
based on their previous choices.

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S. Maplin's square footage per store is not enough to
display the thousands of available products, and catalog's are limited
by paper size and printing costs, therefore the company has found that
its Web site can provide a far greater range of product details.

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Fast ForWord to Reading 5 is aimed at students reading at a 4th- to
6th-grade level -- a target that includes adolescents who are falling
behind in reading levels as well as older students or adults who may have
difficulty with their reading skills.
The TX5 patented system is a powerful software solution that can
automate an important part of the online selling process.

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The Reading Mentor, an electronic device that works with Learning Resources'
scientifically proven Reading Rods (R), helps develop reading skills by
enabling students to hear the letters, words and sentences they build with the
Reading Rods.

Business Editors/Technology Editors

NEW YORK----ActivePoint , the
contextual natural language search and guidance engine that emulates
the human thought process , announced the results of Maplin Electronics
benchmark review of their customer conversion rate comparing online
queries to in-store sales. Its
uniqueness is that it has the ability to find products using
ActivePoint's natural language engine that incorporates contextual
sentence understanding.

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In addition to the student benefits, the Reading Mentor also serves as a
highly effective teacher 's aid. The Reading Mentor provides teachers an
opportunity to offer differentiated reading instruction that is targeted to
their students' individual needs and learning styles, and allows them to work
on other classroom activities while students using the Reading Mentor hone
their reading skills in a small group setting. In addition, the Reading
Mentor provides effective results for mainstream , English language learners
(ELLs), special needs, and speech and language pathology students.

Topics include essays and reports, poetry, punctuation, spelling, and handwriting.

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, is a
leading manufacturer of innovative, hands-on educational materials for
classrooms worldwide and learning toys for the home. (NASDAQ: SCIL), has
introduced a new, cutting-edge product designed to help struggling
adolescents build advanced reading-comprehension and vocabulary skills. The company is a rapidly growing electronic
retailer in Europe, with over 100 stores and an online store.
Maplin Electronics uses the ActivePoint TX5(TM) Discovery Engine
for its cable division, where there are 500-600 different electronic
cables for sale.

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com . The
Fast ForWord to Reading 5 product completes the patented, award-winning
Fast ForWord to Reading series and reinforces the company's leading
position in neuroscience-based software that develops the cognitive skills
to improve reading and learning. Steven Miller,
Senior Vice President of Research & Outcomes for Scientific Learning
Corporation.
"ActivePoint's TX5 Discovery Engine is based on how a person
normally goes about looking for something, and it does not limit the
process to a few one or two word search terms, but instead encourages
complete sentences with intelligent and responsive prompts to better
serve the customer in the most unobtrusive way possible ," said Moshe
Ofer, CEO of ActivePoint.

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"The Reading Mentor provides
emergent, beginning and struggling readers with highly valuable reading
support at a time when the development of their reading skills is crucial.activepoint.

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For more information about Learning Resources, visit
http://www. "This product will fill a pressing need by helping older
students overcome reading fluency and comprehension difficulties and will
be a powerful complement to classroom instruction and curricula. The features of Fast ForWord to Reading 5
include:

-- Emphasis on metacognition (higher-order thinking that involves active
control over the cognitive processes engaged in learning)
-- Comprehension strategies and tasks that build writing skills
-- Focus on building vocabulary and skills with figurative language and
literary devices
-- Systematic use of academic vocabulary from multiple content areas .com

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Department of Education -- was formed to
make this evidence-based reading research available to educators, parents,
policy-makers, and others with an interest in helping all people learn to read
well. A series of computer-based
exercises helps develop and strengthen the cognitive skills of memory,
attention, processing and sequencing to build a solid foundation for
improving reading ability.com, or
call toll-free 888-452-7323.

ActivePoint's Contextual Natural Language Search and Guidance Engine Boosts Cable Sale Conversion Rates For Maplin Electronics; Benchmark review reveals streng

ActivePoint is a
registered trademark of ActivePoint LTD.

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A special toggle feature allows students to dissect
a sentence down to the word level, giving them targeted practice in areas of
difficulty.learningresources.com
for a real-time demonstration. "Fast ForWord to Reading 5 picked up
where Reading 4 left off and is really great.