com/cgi -bin/prnh/20040820/RESEARCH )
The targeted field for this report is the Sporting goods and Sports
wears/shoes field.4.

This category lists sites that kids ages 3-18 can use to get the latest sports scores and news.

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Current status and future prospects of sporting goods retail market
1.

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The portal allows users to give their team a home page online, creating a
virtual community which the users can utilize to communicate and stay in
touch off the field. In addition, users are able to upload individual and team
photos.

Initially, MyCitySports is offered for baseball little leagues, portals for
other sports such as soccer, football, and basketball are in development., The Viacom Television Stations
Digital Media Group has partnered with The Sports Network to bring localized
sports content to its newly designed station websites as part of the
previously announced "Always On" digital media initiative.
Visitors to each of the newly designed and re-launched websites will now
have access to a live sports scoreboard on the local station's homepage
customized for that particular market.com), have already launched.

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PRESS RELEASE MyCity Announces Launch of MyCitySports

newscom.

Research Contents:

Overview of the sporting goods market
1.

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3.com/reports/c16025

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets."
The group plans to re-launch websites for all of its CBS stations ,
including wjz.

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com) With New York, Los Angeles, Dallas and More to Follow

Previous Launches in Salt Lake City, Minneapolis, Denver, San Francisco and
Chicago Already Featuring The Sports Network's Customized Content

HATBORO, Pa.com) and
most recently, Chicago (cbs2chicago .com is one of the most accessed web
sites on the Internet and TSN currently brands sports pages for over 500 sites
while furnishing satellite transmitted data and online transmission to a host
of organizations domestically and internationally.

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Real-Time Sports Scores, News, Photos, Statistics and More Among New Features
As Part of Viacom's 'Always On' Digital Media Initiative

Partnership Announced in Conjunction with the Launch of Baltimore's Website
(wjz.

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com, a resource for local communities
throughout the US, announces the launch of MyCitySports, a free internet
portal web solution designed to facilitate and enhance the experience of
youth sports teams such as high school sports and junior sports leagues. Sports related sales transition by manufacturer and retailer
1.com
Fax: +353 1 4100 980

The station websites in Salt Lake City (kutv .

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MyCity.

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"

About 411Web

411Web is a leading online ad agency that provides Internet advertising
programs and integrated campaigns that include portal advertising, email
solutions and lead acquisitions for its blue chip clients. DUBLIN, Ireland, Research and Markets
(http: //www.
Future prospects of sporting goods industry - 'Consideration of potential
market of China'
Financial analysis of major manufacturers, wholesalers and retailers
Corporate organization chart of major manufacturers, wholesalers and retailers
Case studies 1) Consumer survey on inner wears
Individual profiles of major players Manufacturers (110 firms),
wholesalers (12 firms ), retailers (12 firms)
Reference data: Export/import value of total sporting goods by country

This report is only available in Japanese.com (Baltimore) the week of July 25 and cbsnewyork .

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Users can input game and practice schedules, as well
as box score information from the game to obtain dynamically generated
statistics.
(Logo: http://www. Current status and future prospects of sporting goods market
1.

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com), San Francisco (cbs5.

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researchandmarkets.com
(New York) on August 8.

About The Viacom Television Stations Group
The Viacom Television Stations Group consists of 40 stations, including
21 CBS, 16 UPN and three stations not affiliated with major networks.

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"We are excited about the possibilities that MyCitySports brings to local
sports leagues," said Bob Friedenthal, CEO of 411Web.com and
411web.

Research and Markets: Analyse This New White Paper on the Sporting Goods Industry in 2005

For more information visit
http: //www. "We are able to provide
them with the exact information that they are looking for the minute that they
log on to the website.sportsnetwork.

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The Sports
Network, a real-time sports wire service , will provide news, photos, scores,
pre- and post-game analysis and wraps, statistics, special features , running
box scores, real-time updates and coverage of MLB, NFL, NHL, NBA, college
basketball and football, tennis, golf, auto racing, international soccer,
boxing, the Olympics and more to each of the Viacom Television Stations'
websites. In total,
17 CBS stations will re-launch their websites in 2005, followed by UPN
stations in 2006.

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clothes soccer

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com/reports/c16025) has announced the addition
of White Paper on the Sporting Goods Industry 2005 to their offering.
It is targeted at manufacturers , trading companies, retailers and
wholesalers in this industry.1."
"With each of our stations ' sports video reports and updates integrated
into their website's sports section, The Sports Network 's content will help
create a well rounded, real-time updated, rich media, sports section with
original content customized for each of our local markets," said Jonathan
Leess, President + General Manager , Viacom Television Stations Digital Media
Group.

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com.

Viacom Television Stations Digital Media Group Partners with The Sports Network to Bring Localized Sports Content to Its Websites

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"Not only does
MyCitySports make organizing your team easier; it provides a richer
experience for everyone involved . The Los
Angeles-based agency also owns and manages thousands of web sites of its
own, the two main being portal sites:
MyCity. The Sports Network's content, stories
and live updates will be supported by each television station's broadcast and
broadband video sports updates creating a very unique and powerfully
informative local sports portal.
"Viacom and CBS have chosen to accommodate the local user; the visitor
that wants to know how his team is doing first and foremost ," said Mickey
Charles, President and CEO of The Sports Network.

About The Sports Network
The Sports Network is the nation's foremost international real-time sports
wire service, furnishing a plethora of content on a 24/7 basis using state-of-
the-art technology. http://www.

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com),
Minneapolis (wcco.

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MyCitySports is a robust web portal which will offer a variety of features.

researchandmarkets . Key trends and future directions of major manufacturers,
wholesalers, and retailers
Market trends by product category Golf, ski, fishing, athletics, outdoor
goods, sports shoes, tennis goods , swimming, baseball, marine sports, etc.com), Denver (cbs4denver.

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2. "Their unique ability to tailor each of their sports feeds for every
one of our markets brings great value to our local consumers whether they're
fans of the Golden Gophers in Minneapolis or the New York Yankees.