Flytxt's
customers include Time Inc, Harper Collins, Simon + Schuster, Hachette
Filipacchi, Cingular and Orange, who is currently leveraging an award-winning
Flytxt campaign for its "Orange Wednesdays" cinema mobile couponing program. For more information about why girls skip
breakfast, what parents can do to encourage the morning meal, and quick,
nutritious breakfast recipes, visit http://www.

misses clicking

highschool journals

"We
expect our current and new readers to have a great experience that will also
help to increase our readership.com.
"Along with other healthy foods, parents need to put milk on the table
first thing in the morning," continues Dr. Brown.

clicking measure

Incorporated in 2000, Flytxt is headquartered in London , England, and has
offices in Seattle, Washington, Tampa, Florida, and New York City.flytxt. Then they have to
rush off often without eating anything.

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glass of low-fat, skim milk or even lactose-free
milk contains 300 mg of calcium.

eighteen teenagers

You must be 13 or older to join
the Kiss + Tell mobile club. To opt
out of the Kiss + Tell mobile club, text the word "STOP" to X0X0X.

Teen Breakfast Skippers Risk Broken Bones

"It takes less than five
minutes to eat a bowl of cereal and milk , and the impact on your daughter's
health can last a lifetime. An 8oz.

2. Need more sleep
---------------
Many young girls aren't getting the necessary sleep they need each
night.

girl vteen

com

3., 1993

(4) Qualitative research gathered from girls who skip breakfast,
Los Angeles, CA, September 2005

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Messages may include offers from Little, Brown Books for
Young Readers, their affiliates, and partners.e-kissandtell.
"While detrimental for all kids, cutting out the morning meal is
especially harmful to girls," explained Dr.

fifteen highschool

The Kiss
+ Tell mobile club will also feature non-series titles including Bass Ackwards
and Belly Up and Secrets of My Hollywood Life.


_____________________

(1) Velimir Matkovic, the American Journal of Clinical Nutrition and the
Journal of Nutrition, January 2005

(2) Journal of the American Dietetic Association, September 2005

(3) Hanes, Vermeersch, + Gale, 1984; Morgan, Zabik, + Stampey, 1986;
Bidgood + Cameron, 1992; Nicklas et al.

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"Text messaging is such a significant part of today's teen culture that it
is natural to incorporate it into our marketing efforts," said, Tina McIntyre,
Associate Director of Marketing, Little, Brown Books for Young Readers. "Most bone mass is accumulated before age
20."
The Center for Disease Control (CDC) recommends that girls consume 1,300
milligrams or 130% Daily Value (% DV) of calcium each day to ensure healthy
bone development.

measure girl

Flytxt is providing Little,
Brown Books for Young Readers with wireless solutions that are designed to
facilitate dynamic interaction between readers, and Little, Brown Books for
Young Reader's authors. Many teenagers cite early
morning rushing and lack of healthy food choices at home as reasons for
skipping breakfast . Teens need at least 10 hours of uninterrupted sleep daily
to re-charge their rapidly growing bodies and brains.

eighteen teen

The Kiss + Tell mobile club seeks to connect with new readers, by
providing SMS-based promotions including sweepstakes and giveaways, polls,
style tips, insider gossip, and sneak peaks. The study, which
followed almost 2,400 girls for nine years through their teen years, found the
number of girls skipping breakfast more than doubled from age 9 to 19. Many
report that they're too rushed to eat breakfast and fear
reprisals/detention if they are late for class.

cherri worn

Teens can
join the Kiss + Tell mobile club or they can join one or more of the five
individual mobile clubs to support each title. According to a new study
published in the September issue of the Journal of the American Dietetic
Association, teen girls increasingly skip breakfast as they get older, which
compromises bone health at a critical time in their lives . Research has shown they're also are more prone to weight
gain(2), poor concentration and poor performance at school than those who eat
a healthy breakfast daily. Don't feel hungry
------ -----------
While many girls report not being hungry before leaving the house,
they become ravenous by or before 9 am and oftentimes will not be
able to eat anything until lunch.

commentaries peek

Your
carrier's standard messaging rates apply to all SMS correspondence.

slice fifteen

To join the Kiss + Tell mobile club, text the word "JOIN" and your date of
birth and zip code (e.
617 262 1960
susan@firpr.

eighteen measure

"
"The publishing market continues to embrace mobile marketing as a means to
reach new readers," said Carsten Boers, co-founder and CEO of Flytxt North
America."
Girls who skip breakfast are more likely to miss out on vital dietary
sources of bone building calcium and vitamin D than those who eat the meal
regularly(1).gotmilk.

Top 3 reasons girls skip breakfast(4)

1. By then they're starved, and
tend to overeat or make unhealthy food choices.

sneak diary

Kiss + Tell Mobile Club Launches Today

NEW YORK, Flytxt, the leading provider of mobile
marketing technology and services , today announced that Little, Brown Books
for Young Readers selected Flytxt to launch the Kiss + Tell mobile club, a
cell phone text messaging program promoting a popular collection of titles
including Gossip Girl, It Girl, A-List, Clique, and The Dating Game.
Launched today, the Kiss + Tell mobile club is a text messaging program
where teens opt-in to receive text messages regarding the entire Kiss + Tell
collection: Gossip Girl, It Girl, A-List, Dating Game and Clique. Doctors say cutting breakfast, far from being healthy,
actually promotes weight gain.

teen slice

"JOIN" 11/2/91 10021) to X0X0X (90909).

Contacts:
Susan Donahue
For Immediate Release, Inc. Rushing to get to school
------------------------
Teenage girls need to leave the house early for school.

masks peek

For
additional details, visit http://www. - Research Shows Breakfast Becoming Extinct -

BERKELEY, Calif.

sneak diary

Little Brown Books for Young Readers Selects Flytxt to Implement Mobile Marketing Campaigns for Best Selling Collection of TeenTitles

"Partnering with Little, Brown Books for Young Readers is yet
another example of how our expertise coupled with a leading publisher can
capture the youth market.

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com

About Flytxt
Based in New York, Flytxt(R) is the world's leading mobile marketing
services provider, serving a broad client base across the media,
entertainment, FMCG, retail, leisure and mobile operator industries. For many young
girls, breakfast is literally a thing of the past.

This category contains online journals and articles specifically for and about Teen Life as relates to Girls.

teenagers attending

"
Little, Brown Books for Young Readers is supporting the Kiss + Tell mobile
club with a print advertisement campaign in Elle Girl magazine.
For help with the Kiss + Tell mobile club, text "HELP" to X0X0X., Around a million teenage girls
in California alone are skipping breakfast daily putting them at a heightened
risk of broken bones and a whole host of other problems.
The nutrients teens miss when they skip breakfast are rarely recouped at
other meals.com.

journals girl

Other
charges may apply. A number of studies have found that skippers have considerably
lower intake of key vitamins and minerals(3).

diaries relates

Approximately 25 % of 9 year-old girls skipped breakfast, but that number rose
to around 75% by the age of 19. Celia Brown, MD, Family Doctor,
General Medicine and Pediatrics. And since teens aren't thinking that far ahead, it's up to parents to
help them get a healthy breakfast that includes calcium-rich foods , like
milk. Most want
to sleep until the very last possible minute.

cherri teenagers

g. For more
information , visit http://www.

eighteen journals

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- - kjjkjk

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