, and will be promoted in every edition of CosmoGIRL! from April 2005 on.com/Guys/DailyHoroscopes.MobileMedia.com.
* Proctor High School - Proctor, Minn.com ) for more information and to register for
the program.

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, The Mobile Media Company
(http://www.com.com.com), one of the world's largest publishers of monthly
magazines, with a total of 18 U.
The Project Ignition program is now accepting applications for 2005-06
school year .

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* Shallowater High School - Shallowater, Texas

Representatives from the schools , State Farm and NYLC will be available
for media interviews from 9:00 a.S.

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, A group of teenagers from
across the country are hoping to convince their friends that risky behavior
behind the wheel can lead to death.
"Project Ignition embodies the true meaning of service-learning showing
how teens can educate for change in their communities and with their peers,"
said Dr.
* Northeast High School - Oakland Park, Fla.

About National Youth Leadership Council
NYLC has been at the center of service-learning program and policy
development since 1983.

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Mobile content providers should contact Mobile Media at
CP@MobileMedia. Project Ignition uses
schools, teachers and classrooms to initiate projects and ideas to address
risky behaviors and educate teens on the risks they face every time they get
behind the wheel.

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The service is available across all leading wireless carriers in the
U.
The CosmoGIRL! daily horoscope service is the first mobile application to be
introduced through this partnership.
"With over 5 million readers, CosmoGIRL! is one of the most popular
magazines reaching 12-19-year-old young women," says Glen Ellen Brown, Vice
President of Hearst Brand Development. It
integrates service with established learning objectives, emphasizes critical
thinking and problem solving, and tackles real issues such as hunger,
ecological concerns , safety and diversity.

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We believe teenage girls across America will embrace this new service with a
passion and will encourage their friends to do the same. To partner with Mobile Media, please contact us at
Partners@MobileMedia. The company also publishes 18 magazines in the United
Kingdom through its wholly owned subsidiary, The National Magazine Company
Limited.
* Carson High School - Carson, Nev.
* CODE/Hickman Hills High School - Kansas City, Mo.
* Richland School District #2 - Richland, S.

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com ).

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C.

About State Farm
State Farm insures more cars than any other insurer in North America and
is the leading U.org .

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S. adult women than any other monthly
magazine publisher. The 2004-2005
Project Ignition campaigns included student created videos, safe driving
demonstrations, community outreach programs, promotional items like key
chains , simulated mock crash scenes and public service announcements.

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com), a leading provider of global wireless games,
interactive entertainment services, and marketing applications, today
announced an agreement with CosmoGIRL! publisher Hearst Magazines, to launch
the CosmoGIRL! TXT Horoscope Service, a cross -carrier, daily mobile horoscope
service with CosmoGIRL! magazine.CosmoGirl. LONG BEACH, Calif . Sponsored by State Farm(R) and
coordinated by the National Youth Leadership Council (NYLC), teams of students
from 25 schools around the county each received a $2,000 grant to implement
programs addressing issues facing teen drivers. These topics include seat
belt use, speeding, impaired driving and distracted driving. The
winning school receives a $10,000 grant and will be encouraged to continue its
Project Ignition program efforts.

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MobileMedia.
Mobile Media will work with Hearst's Brand Development Group to bring the
TXT Horoscope Service to millions of CosmoGIRL! readers."
The Mobile Media Company is a leader in cross-carrier premium messaging
services in North America, offering a wide range of 3G services to over 500
million subscribers worldwide, including interactive games , streaming video,
news, weather, text message-based alerts, and community-based services. In Los Angeles County alone,
32 teenagers between the ages of 16-20 died in car crashes in 2003 and 46 were
killed the year before. "Teen driving behavior and
habits are a major factor in teen driving accidents. State Farm's 17,000 agents and about 69,000
employees serve nearly 73 million auto, fire , life and health policies in the
United States and Canada. State Farm Mutual Automobile Insurance Company is
the parent of the State Farm family of companies.

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CosmoGIRL! Makes Horoscopes Mobile

The Mobile Media Company Partners With Hearst Magazines, Allowing Millions
of Teenage Readers to Interact With Their Favorite Magazine

VIENNA, Va. Subscribers of the
service will receive one alert per day via text message at a cost of $1. With
an extensive international network of media , broadcast, and mobile operator
partnerships, Mobile Media now brings its experience in wireless messaging
services to the print industry.
"In addition to generating new revenue for the publishers of CosmoGIRL!,
this launch also provides the CosmoGIRL! sales team with an added service to
take to sponsors looking for innovative and effective ways to reach the much-
targeted teenage audience ," says Steinar Svalesen, Executive Vice President
and General Manager of Mobile Media North America ."
To sign up for the CosmoGIRL! TXT Horoscope Service, subscribers can text
the word Astro to (83200) and follow the step-by-step instructions or register
online at http://www. The Company is
headquartered in Oslo, Norway, with offices and technology development centers
in the UK, Romania , China, and the USA.
Finalists in the first year of the program include:
* Ada High School - Ada, Okla.

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"We are excited about this
partnership with Hearst and are confident that this agreement will further our
presence as a leading applications provider in the wireless industry.MobileMedia .S.sfprojectignition. "Our agents live in the communities they insure, so
we feel strongly about the issue of teen driver safety, which over and over
again has such a devastating effect on families , schools and communities. By educating for change - we change attitudes". on March 18th at the Long
Beach Convention Center. For more information, please visit
http://www.

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99 per
month.com or visit us online at http://www.

D. home insurer. Service learning is a teaching method that enriches learning by
engaging students in meaningful service to their schools and communities.

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* Centerville High School - Centerville, S.

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About Hearst Magazines
Hearst Magazines is a unit of The Hearst Corporation
(http://www.
"As the nation's largest insurer of automobiles , State Farm feels
compelled to take a leadership position on this issue through grant support of
Project Ignition," said Leif Roll, Vice President of Customer + Product
Marketing for State Farm .sfprojectignition. State Farm is ranked No.

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com) is a global
provider of wireless provisioning and content solutions, interactive
entertainment services and mobile marketing applications.S. titles and 140 international editions.

High School Students Address Teenage Vehicle Deaths by Educating Peers about the Dangers of Risky Driving

18
on the Fortune 500 list of largest companies.

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James Kielsmeier , president of NYLC.nylc.

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The program is called Project Ignition
( http://www.m. It convenes the annual National Service-Learning
Conference, offers adult and youth trainings, and develops service -learning
resources.

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to 12:00 p. Applications for the program must be submitted on-line and are
due April 1, 2005. Visit the Project Ignition website
( http://www.ca.

Magazines, articles, or mailing lists that are published on-line, or are the on-line version of a magazine or newspaper geared towards teenagers.

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Mobile Media works
with leading industry players and a wide range of customers including mobile
carriers, broadcasters, media companies and major consumer brands. For all other enquiries, please contact
Info@MobileMedia.
* Kingwood High School - Kingwood, Texas
* Mooresville High School - Mooresville, Ind. For more information, please
visit statefarm.

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About Mobile Media
The Mobile Media Company AS (http://www. The Company
was founded in 1993 to pioneer mobile messaging services and technologies, and
since then has become a fast-developing , multi-media organization with over
200 employees.
The Mobile Media Company AS serves customers in over 30 countries, with
mobile connectivity to more than 500 million subscribers in both the mature
and developing markets of Asia, Europe, and North America.hearst.
Across the United States , 5,691 teenagers died in motor vehicle crashes in
2003, an average of nearly 16 teenagers killed per day, according to the
National Highway Traffic Safety Administration."
One school will be recognized by State Farm and NYLC for their program at
the Project Ignition Festival on Friday , March 18th in Long Beach, Calif.com(R) or in Canada statefarm.

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In addition, Mobile Media has developed a
range of content and advertising tools with text messaging applications to use
during this partnership . "Proven worldwide to be the most avid
users of text messaging, the CosmoGIRL! TXT Horoscope Service provides teens
with the content and personalization they love, and the immediacy they demand.
Hearst 's magazines are read by more U.m.

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- - kjjkjk

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