com to download video, audio, text, graphics and
photos.

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Lightningcast's core ad
management system helps customers manage and deliver targeted, audited audio
and video advertising into audio and video content.

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WASHINGTON, Lightningcast, the leading software
platform for broadband advertising , announced today that A+E Television
Networks (AETN) has adopted its technology to manage and deliver video
advertising to users of the A+E(R), The History Channel(R) and Biography(R)
websites.
Companies and partners utilizing Lightningcast's platform include AOL,
Microsoft, Disney/ABC, and MTV and others .

About A+E Television Networks
A+E Television Networks (AETN), a joint venture of the Hearst Corporation,
ABC, Inc. Kicking off nationwide on April 18th,
the challenge offers free downloadable games and curriculum to
students and teachers about money management and fiscal
responsibilities .
You can reach the story directly by going to
http://www.

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Whether on-demand, live
or downloaded and played back, the Lightningcast system can integrate audio
and video inventory with cutting edge delivery and tracking capabilities.

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AETN is comprised of
A+E NETWORK, THE HISTORY CHANNEL, THE BIOGRAPHY CHANNEL(R), HISTORY
INTERNATIONAL(R), MILITARY HISTORY CHANNEL(TM), THE HISTORY CHANNEL EN
ESPANOL (TM), CRIME + INVESTIGATION NETWORK(TM), AETN Consumer Products and
AETN International.

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The solution maintains the quality user
experience of AETN broadband video, while offering advertisers a powerful way
to deliver their messages to users. Lightningcast's publishing technology
allows publishers of digital media to define the user experience around video
content and control the ratio of advertising to content.newstream.

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lightningcast.aspx?story=30357
This multimedia news story is for free and unrestricted use on
your news information site (and for print or broadcast too).
If you have any questions about the story, or about Newstream.

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A+E, Biography, and The History Channel are
premier destinations for high-quality video content and we look forward to
working with AETN to grow our mutual opportunities in the streaming
advertising market," said Tom MacIsaac, CEO of Lightningcast.

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A+E Television Networks Selects Lightningcast's Broadband Video Advertising Management Technology

About Lightningcast
Lightningcast is a leading provider of technology tools that enable
broadband marketing, branding and advertising.com.

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"We chose Lightningcast because of their unique expertise in video advertising
and because we wanted a robust and scalable solution that will support our
growing needs as we continue to add video to our sites. The organization has teamed with Citigroup,
a leading financial services company, to launch the 2nd annual
Financial Education Challenge.

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NOTE TO EDITORS: Multimedia Assets Available With This Story
Include Video, Logo, Text News Release

----A recent study shows that Do Something, a
premier youth leadership organization, is making a difference when it
comes to teens and money.

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"
"We are very pleased that AETN will use the Lightningcast platform for
streaming video advertising.

Business Editors/Feature Editors/Lifestyle Editors
ADVISORY .newstream.com/home. Visit
http://www.

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"Lightningcast gives us the solution we need to effectively manage and
deliver broadband video advertising," said Jim Turner, VP Interactive at AETN.

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Multimedia Available: Making America's Youth ``Money Smart''

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Lightningcast is privately held company based in Washington, DC. For more
information on Lightningcast products and technology, please visit
http://www..

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Lightningcast's technology is a hosted advertising management solution
that helps publishers efficiently manage, deliver and report on all of their
in-stream video advertising .com,
please write to us at info@newstream.

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, and NBC, is an award-winning, international media company offering
consumers a diverse communications environment ranging from television
programming, magazine publishing, web sites, music CDs to home videos/DVDs, as
well as supporting nationwide educational initiatives.

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