ROCHESTER, N.Y. Likewise, three
in 10 (31%) GLB respondents say they frequently or occasionally listen to
independent and alternative
radio stations, compared with one-quarter (25%) of
non-gay respondents. 28%) publications. More
than
eight in 10 gay and non-gay adults alike say they frequently or
occasionally watch national and local
broadcast channels.g. Propensity score weighting was also used to adjust for
respondents' propensity
to be online.
magazines subcultures
The City wants
to ensure that same-sex married couples are given the same
rights as other married couples.
Not surprisingly, there's virtually no distinction
between gay and non-gay
viewing habits related to conventional broadcast television channels. Sports
Illustrated, Golf Digest,
Field + Stream)
Frequently
6 6 7
Occasionally 13 13
8
Seldom 23 23 20
Never 59 58 66
Entertainment magazines
(e.-based global research company that blends premier strategic consulting
with innovative
and efficient methods of investigation, analysis and
application.religion e
m.m.
Since its
incorporation in 1984, the City of West Hollywood
has championed the rights of same-sex
couples. adults, of
whom 177 have self-identified as gay, lesbian or bisexual., a strategic public
relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual
and
transgender market. Nylon,
Paper, Interview, Surface)
Frequently
2 2 4
Occasionally 3
2 11
Seldom 8 8
15
Never 87 89 69
Art
magazines (e. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs
as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay
and lesbian market.com
subcultures people
----
News Conference to be held TODAY
at 5:30 p.g. Martha
Stewart Living, O, Real Simple)
Frequently
10 11 11
Occasionally 18
18 17
Seldom 23 23 27
Never 49 49 45
Sports magazines
(e.g. VIBE,
Essence, Honey, One World)
Frequently 3
3 1
Occasionally 6 5
14
Seldom 9 8 14
Never
83 84 70
Music magazines
(e.
This
online sample is not a probability sample. EOE M/F/D/V
To become a member of the Harris Poll
Online(SM) and be invited to
participate in future online surveys, visit http://www.media spirituality
Duran, Mayor
Pro Tempore Abbe
Land, members of the West Hollywood City Council and
Equality
California will celebrate a San Francisco County
Superior Court Judge's ruling today that
withholding
marriage licenses from gays and lesbians is unconstitutional
at
a news conference this afternoon, March 14, 2005 at 5:30
p. The legal milestone, if upheld
on appeal,
would pave the way for California to follow Massachusetts in
allowing
same-sex couples to wed.g. Esquire,
Details)
Frequently 4
3 15
Occasionally 7 6
15
Seldom 16 15 24
Never 73 75 46
Men's fitness magazines
(e.g.organizations media
This difference is particularly
apparent with travel (31% vs.g.Y.politics lesbian
TABLE 1
FREQUENCY OF WATCHING OR READING MEDIA
"How often do you read or watch each of the following?"
Base: All Adults
Total Heterosexual GLB
(n=2,630) (n=2,361) (n=177)
% % %
Local television networks
Frequently
57 59 44
Occasionally 26
25 39
Seldom 11 10
15
Never 6 6 3
Local
newspapers
Frequently 51 52 37
Occasionally 27 26 38
Seldom
16 15 18
Never 7
7 7
Independent and alternative
newspapers
Frequently
9 8 24
Occasionally
20 19 25
Seldom 23
23 18
Never 49 50 33
Broadcast television networks
(e. AOL, MSN, Yahoo!)
Frequently
36 36 41
Occasionally 22
21 25
Seldom 15 16
13
Never 27 27 20
Basic cable
networks
(e. Redbook,
Cosmopolitan, Glamour)
Frequently
11 12 4
Occasionally 16
17 5
Seldom 20 19 33
Never 53 52 58
Women's fitness
magazines
(e. Rolling Stone)
Frequently 3 3
2
Occasionally 9 8 22
Seldom 20 20 30
Never
68 70 47
Satellite radio stations
Frequently
3 3 5
Occasionally
7 7 10
Seldom 10
10 18
Never 80 80 66
Web logs online ("bloggers")
with special interests
Frequently
5 5 4
Occasionally 14
13 24
Seldom 23 23
29
Never 58 59 44
Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8
and 14, 2005, among a nationwide cross section of 2,630 adults
(aged 18 and over), of whom 177 self
-identified as gay, lesbian, or bisexual
(GLB).
Additional Note: Previous research conducted
by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.
About Harris
Interactive(R)
Harris Interactive Inc.S.bisexual spirituality
in the West Hollywood City Hall lobby, 8300 Santa
Monica Boulevard. Similarly, six
in 10 (62%) GLB respondents report they frequently or occasionally
watch
specialty cable networks (compared with 56% of heterosexuals) and 45 percent
report they
frequently or occasionally watch premium (pay) cable networks
(compared with 37% of heterosexuals
). The survey was
conducted online between March 8 and 14, 2005 by Harris Interactive(R), a
worldwide
market research and consulting firm, in conjunction with
Witeck-Combs Communications, Inc. USA
Today, Wall Street Journal)
Frequently 9 9
9
Occasionally 22 22 27
Seldom 30 29 37
Never
39 39 27
News magazines (e.g.
Architectural
Digest,
Elle D cor, Met Home)
Frequently 2
2 4
Occasionally 7 7 13
Seldom 17 17 20
Never
73 73 62
Urban magazines (e.com), the 15th
largest
and fastest-growing market research firm in the world, is a Rochester,
N.news society
m."
Expanding on
what previous Harris Interactive studies have shown about GLB
Internet use, this survey indicates
that two-thirds (66%) of GLB adults
frequently or occasionally visit mainstream online channels
(compared with 57%
of heterosexual adults).g.g. Sampling error for the GLB sample
results is plus
or minus 8 percentage points. Although we
remain interested in the consumer attitudes and characteristics
of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from
gender identity.witeckcombs.harrisinteractive. Known for The Harris Poll(R) and for pioneering Internet
-based
research methods, Harris Interactive conducts proprietary and public research
to help its
clients achieve clear, material and enduring results.news genealogy
In theory, with a probability sample of
this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points. queried gay, lesbian,
bisexual and transgendered
(GLBT) self-identified respondents. 19 or (cell) 202-977-4055
bwiteck@witeckcombs.zines politics
.
These
are a few highlights of a nationwide survey of 2,630 U.g.
Witeck-Combs Communications, Inc.
(http://www.hieurope.zines issues
WHEN: TODAY, March 14, 2005
5:30 p.New National Survey
Looks at Differences in Media Consumption by Gay Lesbian Bisexual (GLB) and Heterosexual Adults
ABC, CBS)
Frequently 58 59 56
Occasionally 24 24 29
Seldom
11 11 14
Never 7
7 1
National newspapers (e. Time,
Newsweek)
Frequently
13 13 18
Occasionally
24 24 33
Seldom 30
30 27
Never 33 34 22
Mainstream online channels
(e.g.
It is impossible to quantify the errors that may result
from these factors.harrispollonline.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
Bob Witeck
Witeck-Combs Communications
202-887-0500 ext.organizations religion
. HBO, Showtime, Cinemax
)
Frequently 21 20 30
Occasionally
17 17 16
Seldom
17 17 23
Never 45 46
32
Mainstream radio
Frequently 34
35 41
Occasionally 28 29 26
Seldom 17 16 20
Never
21 21 14
Independent and alternative
radio
Frequently 8 8 17
Occasionally
17 17 14
Seldom
20 20 22
Never 54 55
47
Talk radio
Frequently 19 20
9
Occasionally 21 20 31
Seldom 23 23 25
Never
38 37 35
Lifestyle, home decorating and
design magazines (e.g. Entertainment Weekly,
People, Us)
Frequently
10 10 19
Occasionally 18
18 21
Seldom 30 31
29
Never 41 42 30
Fashion
magazines
(e. Conde Nast
Traveler, Travel + Leisure,
Out Traveller)
Frequently 6 6 12
Occasionally
13 13 19
Seldom 25
25 18
Never 56 56
51
Men's magazines (e.com) is the
nation's premier strategic marketing communications
firm, specializing in
reaching the gay and lesbian consumer market.com), Paris-based
Novatris
(http://www.media politics
"Gays, lesbians and bisexuals are as avid as ever about connecting to
television
programming and publications that are directly relevant to their
lives, needs and tastes," said Bob
Witeck, CEO of Witeck-Combs Communications. Art News,
Art in America, Artforum)
Frequently
1 1 5
Occasionally
5 5 11
Seldom 16
15 20
Never 78 78 64
Travel magazines (e.g. Figures for age, sex, race, education, region and income were weighted
where
necessary to bring them into line with their actual proportions in the
population. There are several
other possible
sources of error in all polls or surveys that are probably more serious than
theoretical
calculations of sampling error.zines genealogy
ADVISORY/City of West Hollywood Celebrates Ruling by California Superior
Court Judge That Same-Sex Marriages Are Protected by the United States Constitution
S.
The
online survey also highlights preferences toward reading alternative
newspapers among GLB and heterosexual
adults.g. BET, Lifetime, HGTV)
Frequently 26 27
23
Occasionally 30 29 39
Seldom 17 17 18
Never
27 27 19
Premium cable networks
(e. InStyle
, Vogue, WWD)
Frequently 5 4 7
Occasionally 12 12 15
Seldom
19 19 26
Never
64 65 52
Niche magazines (e.g. They include refusals to be
interviewed
(non-response), question wording and question order and weighting.politics bisexual
WHAT: West Hollywood Mayor
John J.
WHO: West Hollywood City Council; leaders of the Gay, Lesbian,
Bisexual
and transgender community; supporters of same-sex
marriages.g. Men's Health)
Frequently 3 2 12
Occasionally
8 7 16
Seldom 13
13 20
Never 76 77
52
Women's magazines (e.com), Tokyo-based Harris Interactive Japan,
through newly acquired
WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in
the world, and through an
independent global network of affiliate market research companies.com.
politics issues
News Editors/Community Editors
ADVISORY.g.
These statements conform to the principles
of disclosure of the National
Council on Public Polls. In addition, given the low incidence of
response
from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured
.
About Witeck-Combs Communications, Inc.
Harris Interactive combines its intellectual
capital, databases and
technology to advance market leadership through U.novatris.disabled paranormal
For example
, GLB adults (76%) frequently or occasionally watch basic
cable, compared with two-thirds (67%) of
heterosexual adults. While one-half of GLB
respondents (49%) state they frequently or occasionally
read the alternative
press, one-quarter (27%) of heterosexual adults say they do.g.gay paranormal
In 1985, the
City became one of the first cities in the country to
establish a domestic
partnership registry and enacted the
Domestic Partnership Ordinance, which provides equal
rights
for domestic partners and married couples.
WHERE: West Hollywood City
Hall Lobby
8300 Santa Monica Boulevard
West Hollywood
Editor's
Note: The press is invited to a "Wedding Cake and
Champagne Reception" immediately following the
news conference at The
Abbey Food and Bar, 692 N.
"This research tells us they are looking beyond
traditional mass media for
news and entertainment trends that intrigue them and, more importantly
, that
also include them. Gays also read web logs (or "blogs") more often than
their non-gay counterparts
(27% of GLB adults versus 18% of heterosexual
adults frequently or occasionally seek out blogger
websites). 6%) and entertainment
(40% vs. ESPN, CNN, MTV)
Frequently
38 38 43
Occasionally 29
29 34
Seldom 14 14 9
Never 19 19 14
Specialty cable
networks
(e. Self, Shape)
Frequently 3 3
1
Occasionally 9 9 9
Seldom 17 17 20
Never
71 70 70
Shelter magazines (e. With over nine years
experience
in this unique market, Witeck-Combs Communications has developed respected
relationships
throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers
.zines subcultures
Robertson Boulevard, West Hollywood.
Furthermore, GLB respondents are more likely
to read specialty or niche
magazines than are heterosexual adults (15% GLB versus 4% heterosexuals
frequently or occasionally read them).g.g. offices and wholly owned
subsidiaries: London-based
HI Europe (http://www.organizations e
, According to a recent nationwide
online survey, the media consumption habits
of gay, lesbian and bisexual (GLB)
adults differ from those of their heterosexual counterparts -
particularly
when it comes to cable television, alternative print media, online media and
magazines
. 19%), the arts (16% vs.g. (http://www.organizations zines
A community sponsored library.
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