com, MBI's
automotive enthusiast-driven consumer site, provides product,
merchandising, customer service and fulfillment for SPEED's online
bookstore, Speedtvbooks. Trophies will be
awarded for outstanding vehicles in 12 categories as judged by the
Sultans Car Club.

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----MBI Publishing
Company and SPEED Channel formally announced today the kickoff of a
new Internet bookstore partnership, in which Motorbooks."
This agreement is part of MBI's new Web partnership program that
provides companies with the products and interface to sell books on
their e-commerce sites. Now
available in more than 68 million homes in North America, SPEED
Channel is among the fastest growing sports cable networks in the
country. The company publishes under three distinct
imprints: Motorbooks, Zenith Press and MBI.m.

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"From hot rods and how-tos, to the wide spectrum of auto racing, this
is a great fit for both companies. A
crowd of more than 5,000 is expected for the event in the heart of
historic downtown.

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com, which features more than 2,800 military
history and aviation titles.

Bellflower Boulevard Car Show Blends Best of Old and New; 5 000 Expected for Annual Auto Exhibit in Downtown Bellflower; Saturday June 4th from 4:00 - 9:00 p.

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About MBI Publishing Company

MBI Publishing Company is the world's leading publisher of
enthusiast titles, offering a wide array of books, calendars and
videos on a wide variety of subjects, including cars, motorsports,
motorcycles, tractors, railroads, boats, military history, aviation,
rural life and Americana.

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"SPEED Channel is the epitome of automotive enthusiast media, and
we're excited to work with an organization that covers such a broad
range of content that so closely matches our own," said Brian Wright,
MBI's vice president of direct-to-enthusiast sales and marketing. "This opportunity provides other automotive
enthusiast -related sites - both commerce- and content-driven - and
their customers access to our incredibly wide selection of enthusiast
products," Wright explained.

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----Nearly 400
muscle cars, custom rods and antique rides will rumble into Bellflower
on Saturday, June 4, for the annual Bellflower Boulevard Car Show.

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MBI Publishing Company SPEED Channel Launch Internet Bookstore Partnership

Business Editors/Arts/Entertainment Editors

ST.

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Alcohol
is not permitted. Event details posted online at www.

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From entering the bookstore, through purchase
and delivery, the Speedtvbooks. "Allowing SPEED viewers to tap into the extensive MBI
library through the network Web site is just another way we have found
to fuel the passion of our audience.m.

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to 9:00 p.m.

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The one-of-a-kind autos will be displayed from 4:00
p.bellflower.

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rods zines

com, the premier Web bookstore for
"gearhead" subject categories, offering more than 6,000 titles on
automobiles, racing, motorcycles, trains, tractors, military aviation
and more; and Zenithpress.

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About SPEED Channel

SPEED Channel is the nation's first and foremost cable network
dedicated to motor sports and the passion for everything automotive.

Assignment Desks/Calendar Editors/News Editors

BELLFLOWER, Calif.

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It has two consumer
Internet sites - Motorbooks.

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The site, which is part of Speedtv.org

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com, went live May 9 and offers
more than 2,600 MBI titles in seven gearhead-oriented categories,
including cars, racing , motorcycles, repair + restoration, trucks,
nostalgia and calendars.com customer has one seamless
experience."
"Over the past several months, SPEED Channel has aggressively
searched for initiatives that both strengthen the network's brand and
establish SPEEDTV. MBI's depth and breadth of topics
matching SPEED Channel programming is a perfect match for that
audience.
MBI has a similar Web bookstore relationship with magazine
publisher Primedia Automotive Group, supplying approximately 90
percent of that company's online bookstore collection."
The car show also features DJs and live music, food, vendor
booths, games for kids, and an after-show dance featuring Ronny and
the Classics in the Town Center Plaza beginning at 9:00 p. Bellflower Boulevard closed to through traffic .

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com as a one-stop shop for motor sports fans and
automotive and motorcycle enthusiasts," said SPEED Channel spokesman
Erik Arneson.
From racing to restoration, motorcycles to movies, SPEED Channel
delivers quality programming from the track to the garage. Admission and parking are free. Bellflower 's City Council will judge "Best of Show,"
and the City's Parks and Recreation Commission will select the
"Special Choice Award.
For story assistance, call the Public Affairs Office at (562)
804 -1424 ext.