----John Fahey,
National Geographic president and CEO, and Dennis Patrick, president
and CEO of National Geographic Ventures (NGV), announced today that
Patrick has been named chairman , NGV, while retaining the function of
CEO, providing broad, strategic oversight for the company.

Prince
Jr.

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Michael Rosenfeld, formerly executive vice president for Specials
and Events programming for NGT+F, has been appointed to the newly
created role of executive vice president, Television Programming and
Production, overseeing all aspects of documentary programming and
production for NGT+F.

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Gilbert M. "Tim Kelly has
steered NGT+F for more than 20 years from its beginnings as a
documentary production unit into a multifaceted production and
distribution film and television company. The National Geographic Channel
reaches more than 230 million households in 27 languages in 151
countries. with more than 200 interactive books and over 450 skill cards
representing more than 6,000 pages of educational content.

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NGV business units include NGT+F, National
Geographic Digital Media and National Geographic Maps.

About LeapFrog
LeapFrog Enterprises, Inc.

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It also organizes NGV functions around content creation and
distribution. in the newly created, dual role of chief operating officer , NGV,
and president, NGV Distribution.

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"
In addition, Chris McAndrews, formerly senior vice president and
general manager of Nationalgeographic. For more information, log on to
nationalgeographic .

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National Geographic Ventures Announces Reorganization of Business Units; Dennis Patrick Becomes Chairman NGV; Tim Kelly Named President NGV

LeapFrog Presenting at Credit Suisse First Boston and Bank of America Conferences

In addition, the company has created more than 35 stand-alone
educational products for ages six months to 16 years.

Contact Information:

Investors: Media:
Eileen VanEss Cherie Stewart
Investor Relations Corporate Communications
510-420-5361 510-596-3343
cstewart@leapfrog .

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Grosvenor, who had been chairman of NGV since its
inception in 1996, will continue as a member of the board of NGV in
addition to his chairmanship of National Geographic's board of
trustees.m . (Eastern Time).
These presentations will be web cast and can be accessed at LeapFrog's
investor web site at http://www.

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"I am looking forward to assuming a more strategic role as we
continue the NGV push into the digital marketplace.

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com averages around 50 million page
views per month. (Mountain Time).com.S.

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Patrick is
stepping down as president, NGV, and this position is being filled
immediately by Tim Kelly, formerly president, National Geographic
Television + Film (NGT+F). We're lucky to have him
ready and willing to take the reins of NGV."
Also announced today is the appointment of Edward (Ted) M. EMERYVILLE, Calif. (NYSE: LF), a leading developer of innovative
technology-based educational products, will be presenting at the Credit Suisse
First Boston 8th Annual Global Services Growth conference in Phoenix on
Monday, March 13th at approximately 4:00 p.com

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I could not have a
stronger successor than Tim Kelly. He is responsible for the Specials and Events
programming and production, as well as National Geographic Explorer,
NGT+F production for the National Geographic Channel, Production
Operations, Editorial Development, Standards and Practices and the
Natural History Unit.

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com, as well as manage the
National Geographic Digital Archive and all new initiatives in digital
media.

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leapfroginvestor. consumer products are available in six
languages at major retailers in more than 25 countries around the world.

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The new structure of NGV is designed to enable the business units
of the company to better compete in the converged digital marketplace.
"There are new opportunities out there, and the new organization is
well positioned to take full advantage of the latest trends in all our
businesses.

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He will be responsible for the broad,
day-to-day operations of NGV and for marketing and business
development, home video and DVD distribution, National Geographic
Television International (the international distribution arm of NGT+F)
and the National Geographic Digital Archive (formerly the National
Geographic Film Library). National Geographic magazine, the Society's official
journal, published in 24 languages, is read by 40 million people each
month in every country in the world.com; AOL Keyword: NatGeo.m.

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National Geographic has funded nearly 8,000
scientific research projects and supports an education program
combating geography illiteracy. is a leading designer , developer and marketer
of innovative, technology-based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at
home and in schools , around the world.

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C."
Founded in 1888, the National Geographic Society is one of the
world's largest nonprofit scientific and educational organizations.

S.

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A wholly owned, taxable subsidiary of the National Geographic
Society, NGV creates and distributes content across many different
platforms and media. Prince was formerly vice president, business
development, NGV. National Geographic reflects the world through its
five magazines, television documentaries and other programs, feature
films , kids programming, radio, books, videos, maps, interactive media
and merchandise. Nationalgeographic . Emeryville, California-based LeapFrog
has developed a family of learning platforms that come to life with more than
100 interactive software titles, covering important subjects such as phonics ,
reading, math, music, geography, social studies, spelling, vocabulary and
science.

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"We will both count heavily on Ted Prince to oversee operations and
expand our access to new digital distribution technologies.
LeapFrog's award-winning U.

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LeapFrog will
also be presenting at the Bank of America 2006 Consumer Conference in New York
City on Wednesday, March 15th at approximately 10:40 a.

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"Dennis Patrick will remain a valuable and trusted confidant --
knowledgeable of media markets and motivated simply by what is best
for National Geographic and its mission," Fahey said. He will continue to
oversee all aspects of Nationalgeographic.
Its mission is to increase and diffuse geographic knowledge while
promoting the conservation of the world's cultural, historical and
natural resources.

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com, has been named to the newly
created post of president of Digital Media, NGV., LeapFrog
Enterprises, Inc. The
LeapFrog SchoolHouse curriculum programs are currently in classrooms across
the U.

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Business Editors

WASHINGTON, D. Tim is NGV," said Dennis Patrick.
"The new team is in place and already on the move," said Kelly.

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