analyzing digest

Life +
Style Weekly is published by Bauer Publishing USA.

macleans critique

Published by Crain Communications , Business Insurance is a weekly news
magazine serving corporate and institutional executives who purchase and
administer insurance and self-insurance services, manage employee benefits,
risk management and safety programs, and hold responsibility for conserving
corporate assets.----Bauer
Publishing, the number one seller of magazines on the newsstand in the
United States, today announced a 25 cent promotion for its newest
title, Life + Style Weekly, the weekly style authority. Life + Style Weekly offers a clean,
elegant design with beautiful photos and fast-paced editorial.

macleans speak

freepaper journalists

affect opinion

"The new
look and expanded features make the site even more user-friendly and provides
important resources .

cjr primetap

* A new career center for industry jobs powered by CareerBuilder. Bauer publishes top women's, teen, and entertainment titles
including: In Touch Weekly, Life + Style Weekly, Woman 's World, First
for Women, J-14, TWIST, M, Soaps In Depth and Life Story.

quarterly defunct

- E-mail News Alerts and Enhanced Tools for Risk + Benefits Professionals -

CHICAGO, Business Insurance magazine has redesigned
its web site to better display the depth and breadth of news and information
on the site, and to offer new features and tools to give readers the
information they want.
* Expanded highlights from each new issue of the weekly newsmagazine
displayed online.

digest critique

newsweek zines

com
* Rankings of all vendor directories published online."
Today's news follows Bauer Publishing 's recent rate base
announcement for Life + Style Weekly.

digest cjr

* Multiple new e-mail News Alerts that enable subscribers to receive the
news they want when it breaks. "Since Life +
Style Weekly's launch, we've seen a steady increase in sales of the
magazine and we're confident that this promotion will accelerate its
growth on the newsstand.

defunct columns

"At Bauer Publishing, this type of innovative promotional strategy
is a proven way to introduce a new title to a sizable audience," said
Mark Pasetsky, general manager, Life + Style Weekly.

newsmagazine critique

magazines digest

In addition to offering
breaking news online, BusinessInsurance ."

Additional enhancements planned for the near future include:
* Robust new discussion forum software allowing visitors to exchange
information and post comments on current news and issues.

About Life + Style Weekly

Life + Style Weekly is breaking new ground as the first weekly
style magazine.

opendemocracy zines

com offers a wealth of news and information for risk
management and benefits management professionals.

Key site enhancements include:
* Updated design and layout.

freepaper cjr

BusinessInsurance.
* News content and information tools organized for risk managers and for
benefit managers.

Bauer Publishing Announces 25 Cent Promotion for Life + Style Weekly; Issue Available Monday March 14 2005

J. Life + Style Weekly features the latest Hollywood
fashion, beauty, and lifestyle trends merged with celebrity news and
shopping.

About Bauer Publishing USA

Bauer Publishing USA is headquartered in Englewood Cliffs, NJ, is
the number one seller of magazines on the newsstand in the United
States generating an annual 300 million dollars in single copy
revenue.

newsmagazine analyzing

com also offers a comprehensive online
archive of all content from the weekly newsmagazine, as well as a searchable
database of its directories of industry vendors.

critique largely

Business Insurance Magazine Launches Redesigned and Expanded Web Site

On February 1, 2005, the rate
base will increase from 200,000 to 350,000.

newsmagazine breaking

BusinessInsurance. These
visitors can read all breaking news and search-but not retrieve-
articles in the online archives or data from Directories or Rankings of
industry vendors. The special
issue will hit newsstands nationwide on Monday, March 14th.

macleans newsmagazine

* Web site guests who do not register still can read breaking news
online. For more
information on Life + Style Weekly, please visit lifeandstylemag.

speak journalists

com offers three levels of user access:
* Subscribers to the print edition who register online enjoy full access
to all the features of the Web site, including access to the current
issue online, complete article archives from 1997 to the present, and
the site's searchable database of Rankings and Directories of industry
vendors plus access to all breaking news and electronic e-mail News
Alerts
* Non-subscribers to the print edition can register to receive a variety
of free e-mail News Alerts, including Custom News Alerts.
Launched in November 2004, Life + Style Weekly is breaking new
grounds by offering readers urgent fashion, beauty and lifestyle news
on a weekly basis.

zines breaking

"These enhancements will give our readers the extra edge needed to stay on
top of breaking news and the latest trends in the insurance industry," said
Paul D.

quarterly cjr

Business Editors

ENGLEWOOD CLIFFS, N.

newsweek alongside

* Enhanced cross-references of related articles, to pursue additional
information. Winston, editorial director for Business Insurance magazine.
* Online seminar technology enabling industry experts to present new
topics and best practices. The goal: to celebrate celebrities, showcase their influence
on popular culture, and help readers incorporate the latest celebrity
trends into their own lives.com .

reader largely

* Deeper news resources, with stories posted as news breaks. With more than 50 ,000 readers, Business Insurance's
audience also includes underwriters and sellers of insurance and related
services.