PubSub, the essential tool for anyone tracking
what people are saying about the topics they care about, today announced
that Market Wire, a full-service distributor of company press releases and
material news, will publish its press releases in a real-time feed to the
PubSub Service at www.

About Market Wire:

Market Wire is a full-service distributor of company press releases and
financial news announcements.:

PubSub Concepts, Inc. SG CIB's debt finance business has an established presence in all
the major financial centres around the world.
* Derivatives. A worldwide leader in export, project and structured
commodity finance.

According to Nielsen, a principal at the Nielsen Norman Group and the author of
the best-selling book "Designing Web Usability," which has sold
more than a quarter of a million copies in 21 languages , there is a direct
relationship between the level of commitment an organization demonstrates
toward anticipating and satisfying the public and the news media's appetite
for information on their website , and the perceptions people have toward
their brands, products and services.

Responding to a question on whether it is important for a corporation to
have an Internet pressroom, Nielsen says , "I would definitely say yes and
actually for more reasons than you just might think.

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"Our users rely on PubSub to keep them informed by tracking and notifying
them of the latest and most relevant news," said Richard Treadway, CMO of
PubSub.

Users can also receive notifications via RSS (Really Simple Syndication),
which are fed to a "reader" like My Yahoo!, Bloglines or FeedDemon .marketwire.
Rencricca will be based in New York and report to Bob Woods, SG CIB's Head
of Debt Syndicate for the Americas while also coordinating her efforts with
the respective country managers in the region.Online," the
podcast that explores how new media is changing the way organizations
communicate, and the way people consume media and information, Jakob Nielsen, Ph.

"On the Record.

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Four Simple Steps

To receive notifications from PubSub on press releases , users follow four
simple steps:

1.

3.
Most recently, Rencricca worked for Provident Group where she focused on
middle-market clients, primarily in Brazil.com

SG Corporate + Investment Banking
SG CIB is the Corporate and Investment Banking arm of the Societe Generale
Group. Where does the company
think its going?" says Nielsen. iPressroom allows nontechnical personnel to conduct web content
management, search engine optimization, permission-based email marketing ,
video on demand, RSS news feeds, blogs, podcast and more autonomously
through one integrated , easy-to-use, web-based dashboard.

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4. Market Wire's news is directly integrated into the editorial
systems of hundreds of newspapers and broadcast outlets, and is also sent
directly to more than 30,000 individual journalists.
"Ruth is a highly experienced professional with an impressive knowledge of
the Latin American market, said Woods..

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com provides a free matching service that continuously reads over 9
million blogs, over 50,000 newsgroups, all SEC Edgar Filings, press
releases from major wire services, earthquake data from the US Geological
Survey, and FAA airport delay information to instantly alert users whenever
items of interest appear.

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Combining innovation and quality of execution, SG CIB provides corporates,
financial institutions and investors with value -added integrated financial
solutions.Online" is intended to help public relations and marketing
professionals make better use of the Internet for media relations and
public disclosure.

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"We are very pleased to distribute Market Wire content to the
PubSub community as it gives our users broad coverage of announcements from
a leading newswire. Present in over 45 countries across Europe, the Americas and Asia,
SG CIB is a reference bank specialising in:
* Euro capital markets.
In the latest episode of "On the Record..

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The
company develops Internet-scale Publish/Subscribe systems and plans a
series of product releases designed to make prospective searching a vital
element of the Internet experience .

Prior to this, Rencricca worked
for Goldman Sachs where she originated, structured and closed purchases and
sales of sub-performing and distressed commercial and industrial loan
portfolios . "With an established and growing
presence throughout Latin America, having a dedicated syndication professional
like Ruth focused on the challenging and high-potential markets of Mexico,
Chile and Brazil is of great importance to SG and to our corporate clients
alike., who The New York
Times calls "the guru of Web page usability" explains why an incomplete
Internet press room can be a stain on corporate reputation.

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"We knew this spoke volumes about the product, and have been delighted with
the results of our press releases being matched by PubSub for instant
notification to users ."

SG CIB Debt Finance Division
SG CIB's Debt Finance division provides both issuers (corporates,
financial institutions, sovereigns) and investors with a global, solution-
driven approach to their capital raising or investment needs based on an
integrated product offer which includes a wide array of debt capital market
products (syndicated loans, bonds, securitisations, structured credits),
structured finance solutions (project, export, asset, commodity, media +
telecom , acquisition, and leveraged finance), together with cash and
derivatives market operations (interest rate, foreign exchange, treasury,
commodity).

Societe Generale is included in the four major socially-responsible
investment indexes.com

.Online"
is sponsored by iPressroom , which
provides a hosted solution for online public relations and interactive
marketing.

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pubsub ."

Whenever any newly published press release contains keywords or phrases
requested in users ' subscriptions, a notification is instantly delivered
via PubSub. Here, as in so many other areas , 'pull' works
better than 'push.

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SG Corporate + Investment Banking Hires Banker to Head Latin America Syndication Desk

"It's a joy to work with companies who provide pertinent
information in their Internet pressrooms.

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D. Certainly the first
and most obvious reason is for PR. Instead of trying to get photos
out of a PR contact and having them fill up my inbox, I can go in and
choose the photos we want.

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Matched results, delivered as an RSS or Atom feed into a news aggregator,
can be read on the Web or delivered via email.pubsub. Among the world leaders in equity derivatives and in many
interest rate, credit, foreign exchange and commodities derivatives."

The podcast , which is available for immediate download, runs about 25
minutes, and also includes a discussion of how search engine optimization
colors perception, accommodating a global audience through Internet
pressrooms, how best to integrate your pressroom into your website, and
more.

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com. Go to www . Market Wire offers the best value in the
newswire industry, boasting the most secure, cost-effective , and
comprehensive distribution of news with real-time newsfeeds to AP, Dow
Jones, Bloomberg, Yahoo!, CBS MarketWatch, AOL, MSNBC, Motley Fool,
Lexis-Nexis, Factiva and thousands of other leading Web sites, newswires,
and databases. Market Wire also maintains strategic
relationships with the London Stock Exchanges Regulatory News Service
(RNS) and with DGAP, which is part-owned by the German Stock Exchange
(Deutsche Brse), making Market Wire the only newswire with relationships
with three of the worlds largest stock exchanges.
Ruth Rhei Rencricca joins SG CIB as Head of Syndications for Latin America
and will be responsible for all syndication transactions in the region.

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Thousands of PR agencies and product
managers use the service to deliver immediate notification of news and
mentions as they are posted to the Internet.

About the PubSub Service:

PubSub. Past guests on Schwartzman's podcast include Ken Auletta of The New Yorker, Walt Mossberg of The Wall Street Journal and David Pogue of the New York Times.

"On the Record.

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Visit www.
http://www .
* Structured finance. http://www.

Schwartzman is also scheduled to present on professional podcasting panel
sessions at ad:tech San Francisco on April 27, the Syndicate Conference in New
York on May 17 and the
Public Relations Society of America Tech Conference on June 27 in New
York.

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Notifications can be sent to any device that accepts email, such as a
computer or a personal digital assistant (PDA) -- like a wireless-enabled
Palm Pilot.

The Company has more than 3 ,000 clients.com. is a New York-based company founded in 2002..

This category lists resources, and leads to other collections of, services supporting professional news media producers.

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This allows PubSub users to select and
receive immediate notification of news releases from Market Wire containing
information that is most relevant to them. Alternatively, PubSub
provides a browser sidebar that pushes updates as they occur, eliminating
the need to hit the refresh key to get up-to-date results. NEW YORK , SG Corporate + Investment Banking (SG
CIB) today announced a key addition to its debt syndicate desk as the firm
bolsters its Latin American-focused debt finance business.
* Global Investment Management + Services: Societe Generale is one of the
largest banks in the euro-zone in terms of assets under custody (EUR
1,275 billion, June 2005) and under management (EUR 353 billion , June
2005)..

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Or users can download the instant messaging-based PubSub
Sidebar for Internet Explorer or Firefox, which allows notifications to
stream into their Web browsers in real-time.

About PubSub Concepts, Inc. The Group employs 92,000 people worldwide in three key
businesses:
* Retail Banking + Financial Services: Societe Generale serves more than
18 million individual customers worldwide.Online,"
which is rapidly approaching 100,000 downloads, is hosted by iPressroom
founder and chairman Eric Schwartzman, formerly director of promotions at
Rogers & Cowan..

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PRESS RELEASE PubSub and Market Wire Partner to Syndicate News Feeds

PubSub is a free service that monitors over 9 million Internet sources on
users' behalf, notifying them instantly when things they care about are
published in blogs, press releases, SEC filings, newsgroups and other
sources.

"PubSub's dynamic service for delivering news was pointed out to us by one
of our clients as an important distribution point for their news," said
Bill Accola, executive director of business development for Market Wire.

Today PubSub is an essential tool to anyone tracking what people are saying
about the topics they care about.. but there is also a second reason
which is in this kind of modern world the web is its own medium as well and
you have a lot of additional types of users who are going to go and check
out your news...

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Rencricca's mandate will include managing the origination, structuring and
distribution of syndicated loans for large Latin American corporates, with a
specific focus on Brazil, Chile and Mexico
Rencricca joins SG CIB with over 18 years experience originating,
syndicating and structuring high yield, emerging markets and distressed deals.

PRESS RELEASE Web Usability Guru Jakob Nielsen Goes 'On the Record...Online' About the Impact of Online Communications on Corporate Reputations

Through in-depth, one-on-one interviews with
journalists and subject-matter experts, the podcast seeks to foster a
greater appreciation and awareness among business professionals about the
importance of improving online public relations and interactive marketing
practices.
"One thing we've found in our user studies, and we've done studies not just
with journalists, as I mentioned, but also with financial analysts, and
certainly many many studies just with customers, and we know that they
actually want to know the company's perspective.

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A full listing of the company's products and specific distribution points
can be found at www.

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Market Wire provides comprehensive press release distribution of
corporate news and media advisories directly to leading newspapers,
broadcast outlets, newswires, consumer and trade publications, analyst
terminal systems, Web sites and online databases around the globe.

2 . Enter the keywords and phrases to track. This unique, real-time notification service is
made possible by PubSub's proprietary "matching engine" which, each day,
performs billions of matches of subscriber requests against newly published
items.pubsub. A top ten player in debt and equity segments
(bonds, securitisations, syndicated loans, equity-linked and equity
issues).'"

And even though blogs have given rise to a veritable revolution in personal
publishing, Nielsen also explains why the press release is here to stay.

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In the upper right hand box, choose Press Releases from the focused
topic list. Choose how the notification is sent. Incorporated in January 1999 , the
Company entered into an alliance with NASDAQ in April 2003, whereby Market
Wire became the preferred provider of press release distribution services
to NASDAQ-listed companies.com for more
information.

Societe Generale Group
Societe Generale is one of the largest financial services groups in the
euro-zone.
* Corporate + Investment Banking: SG CIB ranks among the leading banks
worldwide in euro capital markets, derivatives and structured finance.sgcib .."

"On the Record.

iPressroom Corporation

"If you work in PR, you need to listen to this podcast," said Lesa Snider
King , who as The New York Times technology columnist David Pogue's personal
assistant is frequently unable to find what she needs on corporate Internet
pressrooms. "The company's own angle is something that
people are looking for, whether it's journalists, whether it's investors,
or whether it's customers they all want this information, and the pressroom
is where to go and get it.