Headquartered in Sacramento, California, The McClatchy Company is a leading
newspaper and Internet publisher, with 12 daily and 17 community
newspapers. "The appropriately named Marketplace Local," he said,
"provides a cornerstone on which to build that local strategy.1%.7 -1.5 1,263.2 213.5%
The Modesto Bee 93.6 83.0 205 .5 6.3
Employment 10.

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4 million and Sunday circulation of 1.0 590 .2% 144.1 154.9 11.0)
Real Estate 12.2 5.

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McClatchy also operates leading local
websites in each of its daily newspaper markets, offering readers
information, comprehensive news, advertising, e-commerce and other
services, and owns and operates McClatchy Interactive, an interactive
operation that provides websites with content, publishing tools and
software development .3%
Total 1,091.1 133.6%
South Carolina Dailies 151.7 12.

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PRESS RELEASE The McClatchy Company Selects HarvestINFO(TM) to Develop Local Shopping Channels







www. Today
HarvestINFO serves over 400 newspapers worldwide, representing over 50
publishers.2% $157,723 $149,881 5.7%

* Reflects average paid circulation based upon number of days in period.1 0.4 0.2 -2.2 7.5
Direct Marketing 7.7 7.5

Online 43.

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Year-to-date
consolidated advertising revenues were up 5. It publishes 12 daily and 18 non-
daily newspapers located in western coastal states, North and South Carolina,
and the Twin Cities of Minneapolis/St.9% 25,465 23,754 7.6%
Other 1,839 2,272 -19.5 -0.0%
Sunday 1,814.2 1,826.7 -0.4 -1.7 1.9%

Carolinas:
The News + Observer,
Raleigh 141.7 141.1% 306.2 4.5
National 10.9 8.2


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Paul.
Advertising revenue performance at the Company's newspapers is summarized
by region in McClatchy's statistical report that follows. The Company has
also included supplemental advertising revenue data by category in a schedule
that follows.2%
The Fresno Bee 98.1% 206.6 2.3 0.5 7.

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To learn more about turning your website into the ultimate
Shopping Channel in your market, visit their website at www.
McClatchy's newspapers include, among others, the Star Tribune in
Minneapolis , The Sacramento Bee, The Fresno Bee and The Modesto Bee in
California, The News & Observer (Raleigh , NC), The News Tribune (Tacoma,
WA) and the Anchorage Daily News. McClatchy is listed on the New York Stock Exchange
under the symbol MNI. McClatchy has daily circulation
of 1.6% $190,124 $182 ,560 4.4 400.0 194.4 9.1%
Total 1,091.

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Hendricks, Vice President , Interactive Media, for The
McClatchy Company.2% 21,701 20,347 6.8 1,403.0 5.0 0.4%

Millions of Preprints
Distributed 260.7) (9.

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McClatchy has daily
circulation of 1. Paul. McClatchy is listed on
the New York Stock Exchange under the symbol MNI .1% 1,403.9
Auto (11.7 N/A 41.

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Marketplace Local is scheduled to debut in late spring for The
Sacramento Bee, The Modesto Bee, and the Star Tribune in Minneapolis-St.701.1% 3,748 4,199 -10.6 2.9%

Northwest:
The News Tribune , Tacoma 93.7 14.3 -3.1 6.

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Paul. HarvestINFO provides newspapers with the #1 local/regional
shopping solution for all advertisement types.

McClatchy Reports February 2005 Revenues

8 0.2 1,084.4% 548.8 6.0 1.6 -1.5 -4.2
Classified Total 3.8 3.

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The McClatchy Company has selected HarvestINFO's
newest shopping platform, Marketplace Local, as a key element in a
comprehensive local shopping strategy for their online publications.
McClatchy also operates leading local websites in each of its daily
newspaper markets, offering users information , comprehensive news,
advertising, e-commerce and other services, and owns and operates McClatchy
Interactive, an interactive media operation that provides newspapers with
content, publishing tools and software development.2%
Northwest 10,307 9,441 9.8% 1,816.7 7.5 99.

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"The local marketplace is critical to the success of online newspapers,"
said Christian A.7%
Total Advertising $74,222 $69,919 6.6 69.0 0.4%
Classified 584.2 203.8 45.8 -3.3%
Anchorage Daily News 69.0 0.1 2.

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harvestinfo.2% and total revenues increased 4.0 -0.5 849.6% 98.5% 205.2 1,084.5) (8.

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com
or call 513. SACRAMENTO, Calif.2% 28,653 28,480 0.8 191.6% 2,312.7%

Star Tribune, Minneapolis 129.2 N/A

Total 6.

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HarvestINFO is the market leader in online advertising solutions for the
newspaper.4 million and Sunday circulation of 1.2% $48,940 $48,563 0.1%

Average Paid Circulation:*
Daily 1,413.5 1,414.7 69.2% 853.8 93.1 18.9 -0.2 5.

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0% 68.6%

Full Run ROP Linage by Market for

California:
The Sacramento Bee 198.8 -5.9 0.2 324.4%


THE McCLATCHY COMPANY
SUPPLEMENTAL ADVERTISING REVENUE DATA
BY CATEGORY FOR THE PERIOD
ENDED FEBRUARY 27, 2005

Period 2 Year to date

% Print /Online % Print/Online
Change Combined Change Combined

Print:
Retail 4.4 9.

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About The McClatchy Company

The McClatchy Company, headquartered in Sacramento, California, is a
leading newspaper and internet publisher.7%
Total Revenue $88,814 $84,913 4.4 -3.9% 141.8 136.0% 314.7 15.

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McClatchy's newspapers
include, among others, the Star Tribune in Minneapolis, The Sacramento Bee,
The Fresno Bee and The Modesto Bee in California, The News + Observer
(Raleigh, NC), The News Tribune (Tacoma, WA) and the Anchorage Daily News.8%
California 28,920 26,965 7.7%
Carolinas 12,155 11,166 8 .1 -0.1 4.3 60.

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3000 ext.
The McClatchy Company, headquartered in Sacramento, California , is a
leading newspaper and Internet publisher.6 97.2%
Merced Sun-Star 46 .7 -0.7 63.5 123.8 15.

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"

HarvestINFO's marketplace solutions are designed to provide a unified
online shopping experience combining traditional classified advertising
with retail inventory and other forms of advertising. McClatchy will work
with HarvestINFO to integrate Marketplace Local with McClatchy's InSite
user registration system and a suite of related best-of-breed solutions for
local search, online commerce, analytics and targeting.6%.8 million.8 1,830.4%
National 97.3 0.8 2,304.7% 424.2 304.2 16.

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The McClatchy Company
Consolidated Statistical Report
(In thousands, except for preprints)

Period 2 Period 2 Year-to-Date

% %
Revenues - Net: 2005 2004 Change 2005 2004 Change
Advertising
Minneapolis $22,840 $22,347 2.1% 1,267.0 419.7 7.

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com


"This is an exciting opportunity for Harvest to partner with McClatchy and
offer Marketplace Local to its markets. The innovation of the McClatchy
properties utilizing Marketplace Local will bring a truly compelling
shopping product to their local markets," said Joe Rueth, President of
HarvestINFO.2% and total revenues grew 4.3% 61,617 57,217 7.
Does not reflect ABC reported figures.9 0.6 514.6 -3.0% 193.5% 279.4 92.2%
Tri-City Herald 69.8 2,304.7) (7.4 9.2 6.

hoag researched

248. It publishes 12 daily and 18
non-daily newspapers located in western coastal states, North and South
Carolina, and the Twin Cities of Minneapolis/St ., The McClatchy
Company (NYSE: MNI) today reported that consolidated advertising revenues in
February 2005 increased 6.2%

Circulation 12,753 12,722 0.6%
Community Newspapers 68.7 242.1 290.

nashville 1968

harvestinfo.

About HarvestINFO

HarvestINFO was founded in 1996 and is located in Mason, Ohio.8 million.

Advertising Linage for Dailies:
Full Run ROP
Retail 409.2% 191.6 16.6% 2,312.6 2.

hoag remember

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