She clowns around, dances seductively and
proves that fat and funny are sexy.S.

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" Kirstie Alley gets even with this new SHOWTIME
series -- and her attitude declares that she owns Phat.
The News Desk features satirical news articles with headlines such as
"U. Their media addresses their interests and hobbies, which
include women , fishing and golf.

http://www. For more information,
visit http: //www.

unconfirmed ironic

Credits
there include Director Mark Seliger, Executive Producer Rhea Scott, Producer
Janice Biggs, and DP Shawn Kim. It's a humor, news and
entertainment magazine for "Women Who Can't Be Fooled .
Every mother wonders, "Wouldn't everything be better if I was just More
Perfect?" Mamacita (TM) plumbs this aspect of motherhood in "The Adventures of
Ubermom: America's Most Perfect Mom..

Includes spoof newspapers, news-focused satirical columnists and discussions.

teeny newspeak

MILLBURN, N.

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Cause if you got really fat. All SNI feeds provide enhanced sound
using Dolby Digital 5. No, it's not a magazine for Latinas.
Mamacita(TM) is the brainchild of Joan Conde.ereleases.

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Directed by celebrated photographer and rock video director Mark Seliger

NEW YORK, Using the sultry overtones of R+B legend
Isaac Hayes, Showtime Networks' in-house creative team, The Red Group, has
created a series of irreverent, music-driven spots that let Kirstie Alley do
what she does best: be outrageous.
The three spots, entitled "Fat," "New Bounce" and "Brick House," began
airing this month on SHOWTIME and also on CBS, UPN, WE and spot cable in :30
and :15 second versions . better.

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Additionally, the advertiser-supported television network
SHOWTIME is available in Turkey through a joint venture with UK-based Zone
Vision..

ridiculopathy slob

She's
sexy, she knows it and fat is in. SNI operates and manages the premium television
network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert
Redford, and Showtime Networks Inc."
Aren't we sick of the hubris, self -promotions and bad behavior of
"celebrities" such as Dave Navarro? Aren't we weary of "cute" ad campaigns
featuring fornicating rabbits like that for the Swatch Sutra? Mamacita(TM)
chronicles all manner of bad behavior in Swill.
Since Gutenberg first used movable type to lay ink on a page, most women's
media has focused on how women can be . Women (sinful daughters of
Eve) were viewed as needful of instruction, guidance and . improvement.

drivel diatribe

" Mamacita's Weekly News Summary chronicles the "only too
true" aspects of the headlines such as "Snoring Causes Death.
The Dating pages publish true, bad emails and a weekly true, but strange,
personal ad. And
still today, a woman who sets out for a relaxing hour at the beauty salon is
confronted with a veritable tower of targeted media fixated on her betterment.

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For "New Bounce," Kirstie is decked out in flowing, lacy robes and struts
to camera as Isaac Hayes declares that "comedy's got a new form and Showtime
has a brand new bounce." Life in the suburbs, where every other
woman is a real estate agent, has its challenges , especially for Ubermom, a
woman whose idol is Nancy Reagan.

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The three spots trade on Alley's sense of humor and her comfort
with who she is. As the spot ends -- Kirstie bursts out
laughing -- completely enjoying the moment.

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In "Brick House," backed by The Commodores' empowering song about female
sex-appeal in plus-sizes -- Kirstie is wearing a low cut, red dress. Editorial and graphics were handled by
Bennett Killmer at Ultraband.

Showtime Networks Inc." Now women have Mamacita(TM), their
own online humor outlet. Mamacita(TM) covers the female waterfront of humor ,
parody and satire - where MAD meets Ms.com

This release was issued through eReleases (TM).

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Best-known for her Emmy(R) Award winning role on CHEERS, Kirstie Alley has
recently endured flack from press and gossip columnists for her weight gain --
but that hasn't stopped her. You
might just want to see me come back.J.

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SNI also
offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE
MOVIE CHANNEL ON DEMAND(TM).

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Mamacita(TM): Online Women's Humor Magazine Launches (MamacitaOnline.com)

The fact is, Joan had a
vision, and it didn't involve a tortilla . Thus was "Mamacita(TM): Humor, News +
Entertainment for Women Who Can't Be Fooled" born.
Joan Conde is a writer and web content consultant.

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, owns the premium television networks SHOWTIME(R ), THE MOVIE CHANNEL(TM)
and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM),
SHOWTIME (R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME
NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. is
Mamacita(TM)..

Dedicated to satirizing topical issues and those individuals making the news.

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" As she exits frame, she returns for one
last little hand gesture that won't be airing on broadcast television., Somewhere between MAD and Ms.

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Working on the spots for Showtime were Creative Director Allison Bell,
Executive Producer Howard Sherman, Art Director Christina Black and Editor
Mitchell Hart. (SNI), which is a wholly owned subsidiary of Viacom
Inc." Mamacita (TM) fills the
gaping hole in women's media: humor." Men are not targeted to be sold something every waking moment of
their lives, either.

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Showtime + Kirstie Alley Dish Up Humor and Sex Appeal for 'Fat Actress' Spots

She is divorced,
raising two daughters in a suburban hamlet not too far, but sometimes a world
away, from New York City.

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FAT ACTRESS is a semi-autobiographical look at
what it takes to work in Hollywood if you don't fit the age and weight
requirements. SNI markets and distributes sports and entertainment
events for exhibition to subscribers on a pay-per-view basis through
SHOWTIME (R) PPV. Swill features The Stocks,
a series of editorials devoted to restoring the fine art of public shaming.

spoofs ridiculopathy

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The star of the upcoming SHOWTIME comedy
series FAT ACTRESS (debuting on Monday, March 7 at 10 PM ET/PT) lets it be
known that fat is the new black.1.com.

farcical watley

In "Fat" Kirstie approaches the camera lip-synching to the Violent Femmes
single that declares "I hope you got fat. The production company was Little Minx@RSA USA, Inc.
For online humor, men have "The Onion.

spoofs stinky

Soldiers Mistake Prison for Fear Factor Set" and "Jerry Bruckheimer Buys
Hell for $270M.
Do men contend with this when they read for pleasure? No! When men head
for the barber shop they read "Field and Stream ," "Car and Driver," and
"Playboy.

stinky diatribe

They are directed by Mark Seliger, who is known for
his award -winning celebrity photography for Rolling Stone, GQ and Vanity Fair
and for directing music videos and commercials for such industry names as
Shawn Colvin, Joan Osborne, Lenny Kravitz and Gillian Welch. She wanted to create a place where
women could laugh, relax and let the brain waves tingle , a place without a
self-improvement agenda, a place sometimes dealing with serious issues but not
requiring them to be worn on the sleeve.mamacitaonline.