The mission of the task force was to establish
guidelines for ad impression measurement , with the ultimate goal of
standardizing impression-counting practices across the industry. High temperatures
combined with pollution can pose a health problem for children with
asthma.

daily get

The
guidelines were finalized in September of 2004. "But if parents work with their child
to take the proper precautions there is no reason why their child can't enjoy
everything the summer months have to offer.
-- Make sure your child properly stretches and warms up before
exercising, takes breaks during, and cools down afterward.
-- If your child is going to summer camp, meet with camp counselors to
ensure proper asthma management.
-- Pay attention to Ozone Alerts in your area.

forecasts counts

cities wildfire

com, a product of The Weather Channel Interactive and the Web site
of The Weather Channel, is the ultimate source of weather on the Web.

cities pollution

wildfire southwestern

For More Information Contact:

Greg Kalish
Euro RSCG forThe Weather Channel
212-367-6867
greg. MILWAUKEE, With school out for the summer, children
across the country will be taking to the community pools, baseball fields and
other outdoor venues for some fun in the sun.
-- Check your area for ragweed, mold and any other triggers that can
affect your child's asthma.

pollen amounts

The Weather Channel(R) Interactive Earns Media Rating Council Certification

Certification is based on adherence to guidelines developed by the
Internet Advertising Bureau's (IAB) measurement task force and to established
operating procedures set forth by the MRC."
Whether it's swimming at the local pool, heading off to summer camp or
playing in the backyard, the AAAAI offers the following asthma tips to help
parents manage their child's asthma:

-- Try not to exercise outside when pollen counts are high, this could
aggravate your child's asthma - check out the National Allergy Bureau
Web site for pollen counts in your area, http://www.aaaai.

counts cities

forecast daily

-- Make sure your child always carries an asthma inhaler, so they are
prepared for any trigger that may cross their path.

See your allergist/immunologist
The AAAAI urges parents to work with an allergist/immunologist to develop
an effective management plan for their child's asthma.

forecast amounts

air allergy

Asthma Is Still in Session Even During Summer Break

-- Consult with an allergist/immunologist to ensure your child is taking
the proper medication and notify them if reactions to medications
occur.

pollution forecast

com, announced today that it is one of the first
online publishers to receive certification from the Media Rating Council
(MRC). Its content is
currently ranked the 10th most popular according to Nielsen//NetRatings.

air allergy

"We look forward to continuing to work with the IAB and
the MRC on these initiatives, and encourage other online publishers and third
party ad servers to participate as well .

AAAAI Topic of the Month
The topic of the month for June on the AAAAI Web site is "Enjoy Summer
Vacation with Allergies and Asthma.

sufferers quality

" The topic serves to educate the public
by offering:

-- Ways to enjoy the summer weather
-- Information on stinging insects
-- Advice on being active
-- Tips for eating away from home
-- How to travel safely

allergy quality

-- When building a fire, make sure your asthmatic child sits farther away
and out of the wind so the smoke does not irritate their lungs.
To find an allergist /immunologist in your area or to learn more about
asthma and allergies, call the AAAAI Physician Referral and Information Line
at 1-800-822-2762 or visit the AAAAI Web site at http://www.

alert email

(TWCi), publisher of weather.
weather.
"Parents need to be observant of their child's asthma management
especially during the summer months when children tend to be more active and
outdoors," said James L. An
allergist /immunologist is the best-qualified medical professional trained to
manage the prevention, diagnosis and treatment of allergies and asthma.

daily allergies

com reaches more than 25 million unique users each month and is the
most popular source of online weather, news and information.

cities pollution

org .

alerts daily

The site
helps users plan their lives by delivering timely current conditions, expert
forecasts and relevant lifestyle content for 98,000 locations worldwide.

daily vast

weather. Sublett, MD, and Fellow of the American Academy of
Allergy , Asthma + Immunology (AAAAI).

ozone counts

counts alert

TWCi's ad impression delivery and counting methodology, as well as its
internal processes and controls, were reviewed and certified by the MRC board.
"We hope being one of the first publisher's to earn MRC certification
reinforces to the advertising community our on-going commitment to best
business practices" said Terry Blevins, vice president of finance and ad
operations at TWCi.aaaai.

allergies ozone

com Shows Industry Leadership by Participating in First Round of
Publisher Certification

ATLANTA, The Weather Channel Interactive , Inc.

pollution amounts

com

Instruct
them to drink plenty of fluids as well.

allergy pollution

The IAB measurement task force included representatives from technology
providers, analytics and measurement companies , third-party ad servers and
publishers including TWCi.

About The Weather Channel Interactive
weather. The
Weather Channel Interactive is the leading provider of broadband and wireless
weather products and also provides consumers with unique and customizable
products such as Desktop Weather by The Weather Channel and Notify! by The
Weather Channel, a personalized weather alert service .kalish@eurorscg. But for the 20 million children
in the United States suffering from asthma, it's important that parents not
let their child's asthma management take a vacation as well.org/nab .

get alerts

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)