org , is a web resource for gardeners, landscapers,
teachers and scientists , providing a comprehensive reference on growing
tropical palms.
In April, Navigauge studied billboard traffic along several
Atlanta highways, examining the demographics of the population
clustered within the zip code, a common practice in use today,
compared to the demographics of the commuters that actually drove past
the same billboard.9 FM AC
----------------------------------------- -----------------------------
750 AM
News/Talk
Male 101.0 Urban
----------------------------------------------------- -----------------

In the zip code 30034, which includes a stretch of I-285, south of
I-20, with a population of 49,800, billboards placed along this area
reached approximately 583,000 unique drivers over a four-week period
and yielded more than 3.7 Rock
--------------------------- -------------------------------------------
White
60% 750 AM-
African News/Talk
American Male 103. The
Consumer Behavior Index is distributed monthly to industry analysts
and trade media.com/cgi-bin/prnh/20030603 /PETCOLOGO)
Through the 'Think Adoption First' program, PETCO, the PETCO Foundation
and Petfinder . It operates over 730 stores in 47 states and the
District of Columbia and is a leading destination for on-line pet food and
supplies at http://www.

anatomy mammalia

PETCO will encourage
customers to seek adoptable animals in the community as a first option,
providing informational resource centers and in-store adoption opportunities
to a larger variety of rescue groups.petco.

hyaenidae hinders

Among the newly discovered animals and
plants is a group of five new palm species.

spotted hyena

There is an urgency to this work as habitat destruction is threatening the
still undocumented diversity of this remote region.9 FM-
White Urban
(39%) Male 104.3 FM
of Gross Impressions) 10% 28% 43% 3. Think Adoption First is the right thing to do, and we are
absolutely committed to making this work, to the benefit of adoptable animals
and our community animal welfare partners.

skull carnivora

Zona is a recognized expert on the palms of New Guinea and a member of
the Palms of New Guinea Project, an international consortium of research
groups from Indonesia, Papua New Guinea, United Kingdom, Denmark, Australia
and the USA.7 News /Talk
----------------------------------------------------------------------

In the zip code 30071, which includes a stretch of I-85 in the
suburb of Norcross, GA, with a population of 24,900 , billboards placed
along this area reached approximately 959,400 unique drivers over a
four-week period and yielded more than seven million exposures.5 FM
Commuters 72 % Country
(% Distribution Hispanics Female 103.
Navigauge found that while the traffic through this stretch of road
reflected the general Atlanta driving population , the population of
the zip code is quite different with Hispanics representing a
significantly higher make-up of the local population.5 FM
12% 54% CHR
Hispanic Female 92. Its management team brings more than 75
years of successful leadership in the media and research industries.com, the company's online partner, will encourage customers to
consider adoption as the first option when thinking about adding a new
companion animal to their homes. The goal of the
conference is to provide educational workshops and training on related animal
welfare topics and to exhibit the latest products and services for the animal
welfare industry.5 million members and constituents.

crocuta dung

While large
areas of primary forest still exist there, the rapidly expanding activities of
local and foreign logging agencies, and major economic development plans
constitute a real and urgent threat to habitats and biodiversity.iucn.org ), and is the North
American editorial center for the International Palm Society's journal, Palms.

Outdoor Billboards Reach Expansive Mix of Consumers and Radio Listeners; Navigauge Consumer Behavior Index Reveals Demographic Differences in Local Household V

5 FM
Hispanics Female Urban
Local Population 42% 45% 39% 3.

Household
Income
($50K Household Media
30034 Race Gender and up) Size Consumption
---------------------------------- ------------------------------------
103 .8 News/Talk
----------------------------------------------------------------------

In the zip code 30345, which includes a stretch of I-85, near the
suburb of Chamblee Tucker, with a population of 22,800, billboards
placed along this area reached approximately 925,000 unique drivers
over a four-week period and yielded more than 4.5 FM-
of Gross Impressions) 7% 52% 50 % 2. The organization is based in Washington and has field
representatives across the country .

laughing spotted

CORAL GABLES, Fla. Second only
in economic importance to the grasses, palms are of crucial significance to
subsistence communities throughout the tropics. The project is working to document and conserve the palms of this
under explored and still largely intact forest region. The new genus is named Dransfieldia micrantha in
honor of Dr. The study, conducted over a 28-day period, from
April 4 through May 1, 2005, included interstates I-285, I-85, I-75
and I-20.7 million exposures. Navigauge customers receive The Index free of charge.

HSUS PETCO Showcase 'Think Adoption First' at 'Animal Care Expo' Event With Leaders of U.S. Animal Welfare Community

org. PETCO stores also offer for sale small mammal ,
reptiles and birds and as well as these species plus dogs and cats for
adoption in cooperation with animal shelters and rescue groups.

hyaenidae consolidating

, A recent expedition led by
Conservation International has discovered a treasure trove of new species in
the remote mountains of New Guinea. However, the taxonomy of New
Guinea palms is so poorly understood that efforts to conserve palms are
inhibited by communication difficulties. Thus, taxonomic inventory work on
palms throughout the eastern part of this region has been identified by
Conservation International as a high priority. The new Fairchild Guide to Palms,
http://www.6 million exposures.
To view the full Consumer Behavior Index, visit
www .
For more information, visit www.
PETCO store associates have received information on how to promote the
'Think Adoption First' philosophy so they can properly suggest adoption first
when customers express interest in adding a companion animal to their home.

skull hinders

The group's research
will culminate in the production of an illustrated book on the palms of the
island of New Guinea, as well as local language field guides that aim to teach
local land managers to identify these important palms. Baker of Kew.1 FM
African 51% Urban AC
American Female 103. ATLANTA, The Humane Society of the
United States (HSUS) today joined the nation's leading pet specialty retailer
PETCO Animal Supplies , Inc. in announcing the retailer's 'Think Adoption
First' program at the 14th annual 'Animal Care Expo' in Atlanta.com's searchable database, will also reach out to
placement groups and shelters that offer small mammals, reptiles and birds for
adoption, in an effort to help find families for all homeless animals as well
as resources for customers interested in these species."
At this week's HSUS Animal Care Expo, PETCO, the PETCO Foundation, and
Petfinder.

consolidating anatomy

Researchers from Fairchild Tropical Botanic Garden (USA) and the Royal
Botanic Gardens, Kew (UK) recently announced that a new palm genus found
during the expedition has been formally named by Dr.

Household
Income
($50K Household Media
30345 Race Gender and up) Size Consumption
------------------------------------------------------------------ ----
750 AM-
African News/Talk
American Male 100.

Navigauge is an Atlanta-based media and market intelligence
company that provides the most in-depth understanding of consumer's
in-vehicle media consumption, mobility patterns and retailer
interaction available today. PETCO's vision is to best promote, through its
people, the highest level of well being for companion animals, and to support
the human-animal bond.5 million animals, making it the nation's largest animal adoption
organization.

zoology mammalia

John Dransfield, world authority on palms and the recently
retired head of Kew's palm research program. Fairchild Tropical Botanic Garden is dedicated to exploring,
explaining and conserving the world of tropical plants. For more
information, please visit http://www.

Household
Income
($50 - Household Media
30071 Race Gender $100K) Size Consumption
-------------- --------------------------------------------------------
Male 100.0 Urban
------------------------------------------------------------------ ----
101. PETCO's adoption promotion program should
directly link people with animals in need and address the problems associated
with homeless animals, and we congratulate PETCO on developing this innovative
idea and aggressively implementing it."
PETCO's Chief Executive Officer James Myers said, "We have a long history
of supporting animal welfare and adoptions and we're broadening that
philosophy with our 'Think Adoption First ' program.

About HSUS
The Humane Society of the United States is the nation's largest animal
protection organization with more than 8.

hyaenidae skull

5 FM CHR
55 % 95.5 FM
African Country
American Male 103.com are encouraging animal welfare groups to join in the adoption
effort.com
Petfinder.com adoption partners found homes for
more than 1.

carnivora hyaenidae

About PETCO (Nasdaq: PETC)
PETCO, established in 1965, is a leading specialty retailer of premium pet
food, supplies and services.

aardwolves mammalia

Fairchild Tropical Botanic Garden houses the National Palm Collection as
recognized by the American Public Gardens Association (APGA), grows the
world's largest palm collection and is an international center for the study
and conservation of palms."

May CBI Highlights

In the zip code 30297, which includes a stretch of I-75 , south of
I-285 with a population of 34,400, billboards placed along this area
reached approximately 635,000 unique drivers over a four-week period
and yielded more than 5.3 FM-
Commuters 30% 48% Urban
(% Distribution Hispanic Female 101. PETCO does not sell dogs or cats, and for
nearly 40 years has worked with shelters to find homes for millions of
adoptable animals. Working with more than 8,500 active animal welfare organizations
across the country, Petfinder.

pallas hwange

About Fairchild's Palm Conservation Program
The Fairchild Palm Conservation Program is home to the World Conservation
Union's Palm Specialist Group ( http://www.fairchildgarden.3 FM
Commuters 60% 41% Urban
(% Distribution White Female 750 AM
of Gross Impressions ) 35% 59% 45% 2. In 2005, Navigauge will expand its service, providing
real-time data from as many as five of the top ten markets.
(Logo: http://www.

aardwolves hyaena

1 FM
African 46% Urban AC
American Female 107.8 Country
------------------------------------------------------------------- ---

About the Consumer Behavior Index

Navigauge collects and aggregates the data for the Index through
combining the company's statistically valid Atlanta-based panel with
its in-vehicle passive monitoring device that captures in-vehicle
listening activity with no distraction to the driver or exhaustive
data entry.
HSUS President and Chief Executive Officer Wayne Pacelle said, "We're
extremely pleased to showcase PETCO's 'Think Adoption First' program at our
annual Animal Care Expo conference. We will, simply put,
recommend adoption before purchase of any animal at our more than 730 stores
across the county.

crocuta aardwolves

"
New Guinea is one of the least well-known areas of plant diversity left in
the tropics and is an area of high priority for palm research. Current projects include a conservation assessment
of Caribbean palms, genetic studies of rare palms from Mauritius and the
Caribbean, the reintroduction of the Buccaneer palms to Florida and a major
study of palm anatomy. Navigauge found that in
contrast to the population, these billboards reached a more upscale,
smaller African American household audience than reflected in the
resident population .9 FM
Urban
Male 101.9 FM
Local Population 95% 54% 60% 3. As part of the 'Think Adoption First' effort, PETCO, with
the help of Petfinder. The HSUS protects all
animals through education, investigation, litigation, legislation, advocacy,
and fieldwork.

hyaenidae hyaenidae

New Palm Discoveries in New Guinea

"With information based upon actual behavior
rather than modeled information, this industry can make more effective
decisions to reach their potential buyers.4 million exposures.
Over 1,300 grassroots animal welfare representatives from the animal care,
control, sheltering and rescue communities from all 50 states and 26 foreign
countries are in Atlanta this week attending the annual educational and
product exposition conference sponsored by the HSUS. It is on the web at hsus.

striped dung

Zona of Fairchild and Dr. Fairchild is located
at 10901 Old Cutler Road, Coral Gables (Miami), Florida 33156.org .newscom.
The non-profit HSUS is a mainstream voice for animals, with active programs in
companion animals and equine protection, wildlife and habitat protection,
animals in research and farm animals and sustainable agriculture.

striped hwange

William J.

aardwolves carnivora

9 FM
Local Population 29% 46% 69% 2. HSUS
opposes keeping all non -domesticated animals as pets. Since its
inception in 1999, the PETCO Foundation, PETCO's non-profit organization, has
raised more than $22 million in support of more than 2,600 non-profit
grassroots animal welfare organizations around the nation.

genera mammalia

palmguide.

Business Editors

ATLANTA ----Navigauge, a leading media
and market intelligence company, today released its monthly Consumer
Behavior Index (CBI) providing in-depth analysis of the demographic
composition and media consumption of commuters that pass by outdoor
billboards along Atlanta's busiest stretches of highways, versus the
neighborhood household compositions surrounding those same billboards.
In nearly every case , Navigauge found significant differences
between the profile of local residents and the commuter audience.3 FM
Local Population (41%) 49% 27% 3.5 FM
Commuters African 62% Country
(% Distribution American Female 750 AM
of Gross Impressions) (68%) 38% 41% 2.

About Petfinder.com offers a searchable database of adoptable
companion animals. Last year, Petfinder .

anatomy hyaenidae

Scott Zona, Head of the Palm
Conservation Program at Fairchild Tropical Botanic Garden and Chair of the
World Conservation Union's Palm Specialist Group, stated, "This exciting
discovery confirms that New Guinea is one of the frontiers of palm research.navigauge.navigauge.com

morphology hyaenidae

Dr.
Dr.
The Consumer Behavior Index is the media industry's first independent
and reliable passive measurement source of consumer in-vehicle radio
listening and outdoor advertising exposure behavior data and
intelligence.
"Outdoor advertisers have a significant opportunity to refine where
and how they spend their advertising dollars," said Ted Hawthorne, SVP
Research for Navigauge.

Household
Income
($50 - Household Top
30297 Race Gender $100K) Size Stations
----------------------------------------------------- -----------------
107.1 Urban
--- -------------------------------------------------------------------
107. In
this case, Navigauge found that while the population of male to female
commuters were fairly even, male commuters traveled significantly more
often through this area than female commuters, with more than five
million, or 72 percent of the billboard exposures being received by
male drivers.3 94.3 FM
Urban
Male 104. The Consumer Behavior Index data provides advertisers with
information on consumer behavioral patterns that will allow them to
make smart, effective radio and outdoor buys to reach their target
audience.com is the nation's largest and oldest online adoption
community.

excerpted genera

In conducting its analysis, Navigauge compared
race/ethnicity, gender, household income and household size between
actual audience and local residents of the zip code in which the
billboard is located. Navigauge found that
while the local population composition is almost entirely African
American, the commuter composition is significantly different with
African Americans making up only 60 percent of the audience. The shift
in demographics is also reflected in radio station formats listened to
by drivers, with two of the top five being talk and country stations,
the other three being urban stations.com/ourindex

About Navigauge Inc.com.